Final Presentation Rajesh Exports

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Aravali Institute of Management

Major Research Project


Presentation
on
“RAJESH EXPORTS”

PRESENTED BY:
Nikhlesh Matnani

Section – B, Roll no - 10
 RAJESH EXPORTS LIMITED
 All that
glitters is…… Gold

RAJESH EXPORTS LIMITED


All that glitters is……
Gold

BATAVIA CHAMBERS, KUMARA KRUPA


ROAD, KUMARA PARK EAST BANGALORE

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Company Profile
 Established in 1989-Head quartered at Bangalore-India.
Manufacturer, wholesaler and retailer of gold jewellery

 World’s largest gold jewellery manufacturer, World’s


lowest cost producer of gold jewellery, World’s largest
catalogue of jewellery designs

 25% of gold jewellery export from India, 2% of world gold


trade.The company is engaged in the manufacture, export
and sale of gold jewellery

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Cont…
 It has set up the world’s largest jewellery manufacturing
facility with a capacity of processing of 250 tons of gold
into world-class Jewellery

 It is the only trading house which has been recognized by


government of India in the field of gold jewellery and has
received several central and state government awards for its
excellent performance in exports

 In FY 2008 domestic sales contributed about 21% of the


total turnover whereas the exports contributed 79 % of the
total turnover. Source – www.rajeshindia.com

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Board of directors:
 Mr. Rajesh Mehta Chairman
 Mr. Prashant Mehta Managing
Director
 Mr. P. Shivashankar Director
 Mr. Shanker Prasad Director
 Mr. Venu Madhav Reddy Director
Source www.rajeshindia.com

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Topic & Objective
 Topic - Rajesh Exports Ltd

 Objective -To do a comprehensive


study of Management practices at
Rajesh Exports

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Vision
 “Our objective is to place India firmly as a leader in the
Global jewelry market and to provide finest and the best
Quality jewelry to the consumers across the world. To
Achieve this objective Rajesh Exports would put in all
Required efforts and consequently emerge as a global
Leader in the field of jewellery.”

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Mission 2007-2012
 Target: To increase net margin
from 1½% to 10% in next 5
years

 Growth engines

Source – 16th Annual report

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Retail venture USP
 Punch Mantra (the five doctrines)

 22K Guarantee
Backed by life-time buyback guarantee
 Largest Range
Backed by proprietary library of 29,000 active designs
 Technology
Proprietary technology to ensure standardization, consistency,
color, Tarnish free etc.
 Competitive Pricing
Powered by economies of scale, lowest manufacturing costs, lowest
finance cost, technology resulting in lower use of gold for same design
 Service
Pan-India network of retail showrooms providing life-time
free repair service at any store

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Corporate structure
 Source – 16th Annual report

 SWOT Analysis

 Porters 5 force model

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Manufacturing process
 Source - Mr.jai Prakash (employee)

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Research Methodology
 Research Type – Exploratory

 Collection of data –
Primary data - collected through interview

Secondary data - Newspaper


Company brochure

Website of company

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Profits (USD in million)

Revenue 2009-10 Bulk


Retail 2009-10
Pvt Label
167.31
119.51
Diamond
Description Revenue Profit Rev.share

Bulk 1553.58 29.52 65


549.73 Retail 549.73 43.98 23
1553.58
Pvt Label 167.31 25.10 7
Diamond 119.51 29.88 5
Total 2390.13 128.48 100

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Shareholding patterns
P riva te
Othe rs C o rpo ra te
3.64% B o die s
7.41%
F IIs / B a nks /
MF
13.47%

India n
P ublic
14.01%

India n
P ro m o te rs
61.47%

Source – 16th Annual report

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Latest news
 Opening first service centre
 A4 rating by credit agencies
 Borrow 7000 crore
 Expansion strategy

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Analysis
 Income statement
 Balance sheet

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Findings

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Recommendation

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Bibliography
 Company booklet (subh)
 Interview with one of the employee ( Mr. Jai prakash)
 Company website ( www.rajeshindia.com)
 Money control
(www.moneycontrol.com/financials/rajeshexports/results/..
./RE07)
 16th Annual Report
 www.indiaeveryday.in/.../news-rajesh-exports-opens-
jewellery...
 http://news.reportlinker.com/n05809601/ICRA-rates-R- rajesh-
Exports-fund-based-facilities-at-A4.html

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Thanks

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