TAMIL NEW YEAR ( CHITHIRAI THIRUNAL )

13 / 14 APRIL 2011
Chithirai Thirunal – Tamil New Year

- 14th April is traditionally celebrated as Tamil New

year, although two years back, Tamil Nadu
Government has declared 14th Jan as Tamil New Year.

- Hence Retailers call 14th April as “Chithirai Thirunal”,

i.e. the beginning of Chithirai Month, which is the first
month in the Tamil calendar.
Significance of Chithirai Thirunal

- People adorn the entrance of their houses by colorful

Kolams (Rangoli).

- Centre of the Kolam is decorated with traditional

lamp (Kuthuvilakku) which is believed to dispel
darkness.

- Auspicious things like gold & silver jewellery, betel

leaves, nuts, fruits & vegetables, flowers, raw rice &
coconut are kept in front of mirror & offered to God.
Significance of Chithirai Thirunal

- People wear New clothes & visit temples.

- They relish best of food & have “Manga Pachadi”, a

sweet, sour & bitter dish made of Mango, Jaggery &
Neem, to signify the three aspects of life.
Marketing Activations

•Entrance of store decorated with Mango Leaves.

•Colorful Kolam (Rangoli) with traditional lamp at

centre.

•In-store panchangam astrologer

-promoters in traditional wear
Gifting

-A gold coin will be given for above 10,000/- worth purchase.

-Show pieces will be gifted(lakshmi idol).

-Vouchers for sweets and savouries for purchases worth 2000.

-Special offers for green card holders.

AKSHAYA TRITHIYA
MAY 6 2011
Significance of Akshaya
tritiya
 According to Hindu mythology, Akshay Tritiiya was the
day when Veda Vyasa started dictating the epic
Mahabharata to Ganesha, the elephant-headed god of
wisdom and obstacle removal.

 It is also traditionally observed as the birthday of

Parashurama, the sixth incarnation of god Vishnu. The
Puranic scriptures speak about how he reclaimed the
land from the sea.

 Goa and Konkan regions, even today, are referred to as

Parusurama Kshetra. Akshaya Tritiya, the third day of
the bright-half of the lunar month of Vaisakha is
considered as one of the most sacred days of the year.
•In Orissa on Akshay Tritiya farmers start ploughing
their land and construction of chariots for Rath Yatra
begins at Puri.

•The day is generally observed by fasting and

worship Lord Vasudeva with rice grains. A dip in the
river Ganges on this day is considered to be very
auspicious.

•The Vedic scriptures say that knowledge gained or

charity done on this day is very fruitful. It is
considered to be very lucky day to start new business
or venture. Many people buy gold or property on this
day.
MARKETING ACTIVATION

 We can provide gift vouchers to green

card holders.
 New customers can be encouraged with
providing discounts in accessories
section.
 Ipl tickets will be given to the customers
randomly for CSK matches.
THIRUONAM
9 SEPT 2011
Significance of Thiruonam

 Onam is an ancient festival which still survives in the

Modern times.

 Kerala's rice harvest festival and the festival of rain flowers

which fell on the Malayalam month of Chingam celebrated
the annual visit from pathalam of the very noble Demon
King Maveli.

 Onam is unique since king Maveli is revered by people of

Kerala from prehistory.
 Thiruonam Activities

 The most important things about Onam are the

onakkodi, the new clothes worn on this day and onam
sadya, a feast which is quite elaborate.

 This is usually a feast served on banana leaves and

serves rice along with at least an array of 4 dishes.
Traditional pickles and papadam are also served.
Dessert is usually 'payasam', a sweet dish made of
milk, sugar and other traditional Indian savories.

 During Onam, people create a multi-coloured floral

decoration on the ground in the front of their home
called pookkalam.
Thiruonam activities
 Young children especially girls are often
entrusted with the task of gathering and laying
out the flowers in elaborate patterns.
 Competitions are held on onam day to create
this floral design. It is usually 1.5 m in Diameter
usually in circular shape.
 A lamp is usually placed as part of the design.
In the recent years, the floral designs have
evolved from the traditional circular shape to
unique designs depicting different cultural and
social aspects of Kerala life.
Marketing Activation

 All employees to wear onam traditional

wears
 Decorative rangoli infront of the store
 Gifting :
 Sadya feast arranged to green card holders
by voucher system
 Onam elite fashion saree to the contest
winner(rangoli)
 Ramzaan
on
30th August
Significance of Ramzaan
 In Pakistan, India, Bangladesh and Nepal, the night before
Eid is called Chaand Raat, which means, "Night of the
Moon." Muslims in these countries will often visit bazaars
and shopping malls with their families for Eid shopping.
Women, especially younger girls, will often apply the
traditional Mehndi, or henna, on their hands and feet and
wear colourful bangles.
 The traditional Eid greeting is Eid Mubarak, and it is
frequently followed by a formal embrace. Gifts are
frequently given — new clothes are part of the tradition —
and it is also common for children to be given small sums of
money (Eidi) by their elders. It is common for children to
offer salam to parents and adult relatives.
Significance of Ramzaan
 After the Eid prayers, it is common for some families to visit
graveyards and pray for the salvation of departed family members.

 In India, the some popular places for Muslims to congregate to

celebrate Eid at this time include the Jama Masjid in New Delhi, in
Kolkata there is a prayer held on Red Road.
 Muslims turn out in the thousands, as there is a lot of excitement
surrounding the celebration of this festival. Eid is a public holiday
and is celebrated all over India. It is even common for non-
Muslims to visit their Muslim friends and neighbours on Eid to
convey their good wishes.

 South Asians celebrate Eid-ul-Fitr for three days

Marketing Activations

 We can provide evening snacks for the

fasting Muslim people to break their fast.

 We can provide fasting time table .

 Tie-up with any hotel who offer sahar

meals and give coupons.
 Diwali
on
26th October
Significance of Diwali
 In Southern India, the festival is called Deepavali.

 In Southern India, Narakasura vadha is the main day, with celebrations

involving bursting firecrackers at dawn after Lakshmi puja.

 In Tamil Nadu it is celebrated as Deepavali. People celebrate this by

lighting deepams, bursting firecrackers, wearing new clothes and
sharing sweets. A traditional visit to the Temple is a significant ritual
of the day.

 The city Sivakasi in Tamil Nadu is the capital of India’s firecracker

industry with about 8,000 factories, producing 90 percent of the
country's total fireworks output.It also has the world's largest fireworks
manufacturing unit.
Marketing Activations

 We can decorate the store with divas!!!

 We can offer sweet boxes to green card
holders.
 We can provide firework gift box coupons
to the customers according to his
purchasing amount.
 Offers & discounts applicable.
 Christmas
on
25th December
Significance Of Christmas
 Christmas is celebrated on 25th December every year to
commemorate the birth of Jesus, the founder of Christianity.

 Tamilnadu is a land of many religions as it holds a mix of

people belong with many cultures, many religions following
various traditions.

 Christmas Celebrations in Tamilnadu are of grand in

nature and people irrelevant of all castes and communities
join their friends to celebrate christmas with great enthusiasm
and it could rightly be called as a global festival.
Marketing Activations

 We can decorate the store with serial lamps,

have a christmas tree with decorations.
 We can change the theme of the store like
winter season.
 Employ a person to be santa claus and give
small gifts to kids.
 Cakes are given to every one while leaving
the store
New Year
Eve
Marketing Activations

 We can provide new year calendars.

 Install a countdown timer.

 We can provide chocolates to the customers.

 We can issue gift vouchers .

Pongal & Tamil New year
From
14th Jan to 17th Jan
Significance of Pongal
 Pongal is one of the most popular harvest
festival of South India, mainly Tamil Nadu.
 Pongal falls in the mid-January every year and
marks the auspicious beginning of Uttarayan -
sun's journey northwards.
 Pongal festival lasts for four days. Celebrations
include drawing of Kolam, swinging & cooking
of delicious Pongal.
Marketing Activations

 We can change the theme of the store

with pongal clay pots and sugarcanes.
 Pongal release movie tickets to randomly
picked customers.
 Small gift containting pongal making
essentials.
 Offers & discounts applicable.