SAMSUNG

ABOUT COMPANY
Samsung is the third South Korean company that was founded in 1969 as the flagship of the Group
Samsung or Samsung Corporation Company.
Samsung achieved rapid growth through exports. Samsung decided to venture on the market for television.
He started the production of black and white televisions for local markets in 1972.
However, Samsung has done it can become a global brand.
They searched and examined the global market opportunities and challenges to feedback from customers
and employees.
Samsung decided to amend its .Impossible brand concept was to change the perceptions of consumers with
a new brand image. During the Olympic Games in Seoul, Korea South, in 1988, Samsung decided to
become an official sponsor for wireless technology to combine global sports brand.
Thanks to the promotion and proof hardware Samsung is currently recognized as a mark in the world.
ABOUT COMPANY
Each country, in particular the Member of the Olympic Games, is now known brand.
In this way, Samsung has managed to change the concept of brand and now has a good customer.
Today, Samsung has 25 production base in the world and more than 50 sales subsidiaries in
almost 50 countries. Their strategy includes eight major regions of the Southeast Asian, Central
Asia, Africa, Middle East, China, North America, Europe and Latin America
Samsung brand vision is completely different and unique from other brands as: Sony, LG and
Panasonic. “Leading the digital convergence revolution” is the vision of the Samsung brand.
This case study is based entirely on the side of the Samsung brand electronics.
CONTENT
DESCRIBE the principles of management in business function.
ENUMERATE the skills and roles of manager across various roles and levels.
ILLUSTRATE the designs of organization structures used by computers.
DEMONSTRATE the use of different decision making process used in Organisation.
OUTLINE the decisions taken by managers for organizational effectiveness.
INTERPRET the controlling strategies used by the organisations.
 THE PRINCIPLES OF
MANAGEMENT IN BUSINESS
FUNCTION
Management of the operation is managing product process and distributes service .Basically, and
processes in operation management process include the creation of products, development,
production and distribution.
All the functioning of the Organization has managed operation management .As Manager
Operation; they manage the control quality and quantity of purchase, storage, logistics and
evaluation.
Management of the operation depends on products and services. It is the combination of
management services and products.
Strategic management is the combination of decision and action direction which determines the
long range performance of employers.
Management operation is most important for each enterprise and it determines the success of the
company.
After the analysis any company must make a separate and unique operation strategic company.
They know that competition in all national and international markets appeared again challenge of
markets and the new phase.
Whenever the business performance, company brands and quality products are becoming more
important for customers and consumer price and product, the product development and strategic
promotion is the essence of the competitive advantage.
 THE SKILLS AND ROLES OF
MANAGER ACROSS VARIOUS
ROLES AND LEVELS
Management of the operation is any company that manages all internal factors management
process. It’s like a deck of employers and clients.
It manage finance, marketing, skills employers shows as good employees, employee insurance
etc.
It also manage capacity product, customer requirements and satisfactions.
It creates and manage rule and regulation and the agreement between employers, employees that
while customer.
Management of the operation is the field that direct concerned and deals with the production of
goods and services.
Operation strategy is functional strategy; it should assist and provide the guide line and route for
the operation and management for any business journal. It is guided by strategic business
The goal of operational management of the company Samsung is to earn more money, and
objectives are cost, quality, delivery, flexibility and customer satisfaction.
Samsung electronics focuses on five business sectors ‘ they are semiconductor, multimedia,
digital applications, lcd network and telecommunications, globalization and new trends in
commercial operation of Samsung electronics in ten years, shows it means from 1993 to 2003,
there were totally changes employers who operate successfully developments.
 THE DESIGNS OF ORGANIZATION
STRUCTURES USED BY
COMPUTERS
Samsung electronics becoming the second largest mobile phone factory in the world. Strategic
success is a direct concern for the different actors of the market and customers.
It creates the possibility of skills in management and marketing, product management design
electronic .Samsung DRM product development creates impacts on their progress, when sales
company .
If the some Chinese society as popular electronics in the global market due to the low cost effects
of learning to make DRM products directly as well as quality, this Samsung Manager time was
quite afraid about competitors forecasts Micron electronic innovate .
Samsung Chinese strategic since these new entries in the Chinese society and attacking Samsung
electronic this DARM performances of vital income from other competitors market.
They improved extensive r&d to maintain profitable production and product management.
Their plan success and operation management of innovation in the DRAMS capacity is one of
the satisfactions and benefit cost employers .the quality of products and Samsung original
electronic mark on the world market and goods image and you want outstanding clients are one
of the source of their premium prices.
Today there are many approaches and systems to the innovation process.
Samsug electronics wants to know the test and desired customer diversity, because they need to
develop products that adapt client diversity lifestyle and environment.
Samsung has been developed, physical design, but now a day in the past and future come that
interface user will be emphasized more. Samsung is one of the most respected worldwide for its
design and its quality.
 THE USE OF DIFFERENT DECISION MAKING
PROCESS USED IN ORGANISATION
Samsung electronics should maximize their financial shareholders by marketing to their sides
equilibrium value.
They should emphasise their standardized services customer and client technologies that you
want.
They propose skims more guaranteed as warranty customer insurance, insurance of electronic
equipment.
They should develop strategic marketing based on diversity and different economic
environments.
Their strategic activities should focus on their business activities. Should they produced their
electronic products based on customer want, needs and time requirements.
 MANAGERS FOR
ORGANIZATIONAL
EFFECTIVENESS
The employee base, skillful standard and best performance shows that they can able successfully
to become electronic brand world leader.
Samsung electronics process design is a good thing.
The product has so many designs on the basis of price and quality customer desired, different
diversity.
Supply network design is also a good thing. People can also purchase through the line.
Using the Samsung Web site, we can find many of Samsung electronics, its goods, management
system and supply chain information.
The company must own websites. We can apply to work through the line.
 THE CONTROLLING STRATEGIES
USED BY THE ORGANISATIONS
Samsung brand is famous worldwide for its service and design, the excellent employees, reliable
product innovation.
A responsible approach to enterprise and global citizenship and globalization with partners and
customers, Samsung takes the world in a progressive direction for the next generation.
Samsung’s mission is to be the best ‘digital electronics company’. It complies with the low and
ethical care standard s environmental health and safety.
Mention an eigenvalue organized culture and as to the holders of shares of client, stakeholders,
employees, citizens of socially responsible co device. It tries so is best marks in the domain
electronic materials in the world by improving its size, quality price, capacity or power devices.
THANK YOU.