HP Competitor Analysis: Eliza Wojnarowska Georgi Vankov Anna Swiderek Rungruangwitchakul Luigi Pezzarossi
HP Competitor Analysis: Eliza Wojnarowska Georgi Vankov Anna Swiderek Rungruangwitchakul Luigi Pezzarossi
HP Competitor Analysis: Eliza Wojnarowska Georgi Vankov Anna Swiderek Rungruangwitchakul Luigi Pezzarossi
Georgi Vankov
Anna Swiderek
HP COMPETITOR
Rungruangwitchakul ANALYSIS
Luigi Pezzarossi
BUSINESS SEGMENTS AND MAIN COMPETITORS
HP operates in seven different business segments: enterprise
storage and servers, services, HP software, the personal systems
group, the imaging and printing group, HP Financial Services
and corporate investments.
computer hardware offerings segment encompasses both
enterprise storage and servers and the personal systems group.
HP's two main competitors in this area are Dell and Acer.
ACER
Current Strategy
Aggressive research in mobile technologies
Focus on ultra mobile notebooks and all-day batteries
Multi-brand global strategy relying on differentiated product designs
Acquisition of other computer manufacturers (Gateway and Packard
Bell)
Future Objectives
Become the world's No. 1 mobile PC company
Growth while minimizing operating costs
Increase operating income and profit
Capabilities
Shipment growth rate of 31.6% > industry pace of 20.7%
Strong in netbook segment
Weak in corporate markets
Weak server offerings
DELL
Current Strategy
Balancing liquidity, profitability, and growth by emphasizing areas
that provide profitable growth opportunities (services)
Shift towards more variable cost manufacturing structure
Reduce operating expenses and improve working capital
management
Acquisition of Perot Systems, storage companies and services
companies
Future Objectives
Additional cost reduction and efficiency efforts
Provide best value solutions in all areas
Capabilities
Strength in corporate accounts
Perot systems' position in healthcare business
Entry into indirect sales is increasing brand value
No high-end servers
HP is in a good position at this time. It is the No. 1 computer
hardware manufacturer
HP currently following a similar strategy as Acer and Dell in
regard to acquisitions
HP has moved its focus to the services market