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STAKEHOLDER ANALYSIS PROCESS

• Who are the main participants for the • Which processes or parts of • Compare expectations and interests • Risks, threats, opportunities
project in question processes are connected? of stakeholders • Implementation strategy
• Who is interested in this project or • How are the stakeholders related • Expectations of the project • Analytical insights and possible
who is affected by it to the process • Investment details consequences
• Internal vs external stakeholders • Degree of involvement and • Stakeholder attitude • Measures & communications
scope of influence

IDENTIFY DECIDE FUTURE

DISPLAY RELATIONS EVALUATE & ANALYZE
STAKEHOLDERS MEASURES
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INTERNAL • Execs and leaders

• Managers
Usually members of the organization. • Employees

• Shareholders
PRIMARY/CONNECTED
• Distributors
• Suppliers
Those who have an economic or
TYPES OF contractual relationship with the organization.
• Financiers
• Retailers

STAKEHOLDERS

SECONDARY/EXTERNAL
• Governments
• Advocacy groups
Those who are not directly connected to the organization
• Media organizations
but are still interested in or could be impacted by the
• Local communities
organization’s activities.
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STAKEHOLDER ANALYSIS MATRIX

SATISFY | MEET THEIR

MANAGE | KEY PLAYERS
NEEDS
HIGH

Engage in interest areas Focused effort, involved at

increase level of interest, satisfy all decision making. Engage with regular
INFLUENCE / POWER

them with the project communication and consultation.

MONITOR | LEAST
INFORM | SHOW CONSIDERATION
IMPORTANT
LOW

Only need to inform if Make use of interest through involvement

have time. Aim to move into in low risk areas. Potential supporter of
the right-hand box project.

LOW HIGH

INTEREST
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Owner
Owner

EXTENDED Share
Share
Holder
Management
Management
Holder
STAKEHOLDER
MAP
Banks Employee
Banks Employee

This stakeholder map displays the overall attitudes from

each stakeholder toward the project. This helps us identify PROJECT
which stakeholders might need special attention and
consideration.
Public Supplier
Public Supplier

Advocate/ Supporter

Politics Customer
Neutral Politics Customer

Unions
Unions
Critic/ Blocker
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STAKEHOLDER ANALYSIS TABLE

STAKEHOLDER: CONTRACTUAL OBJECTIVE OF STAKEHOLDER POWER RISK

Shareholder Higher YoY return on investments High Medium

Banks Timely loan repayments and opportunities for future lending Medium High

Insurance Risk assessment and premium determination Low High

Investor Company performance and future projections High Medium

STAKEHOLDER: REGULATORY OBJECTIVE OF STAKEHOLDER POWER RISK

Authorities Adherence to national/international governmental regulations Medium Low

Tax office Accurate and thorough auditing every fiscal year High Low

Institutions of legal system Legality of business activities and change in laws High Low

Courts Record-keeping of past court cases Medium Low

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