WEL COME TO MY PRESENTATION

ON
BANANA JUICE
PRESENTED BY

MD.SHAHIN

ID.051
Banana Juice
Description of Banana Juice:

 
Banana Juice will be manufactured in an automatic
machine in our own factory. Ingredients are-
Banana flavor, Vitamin A natural ,Color.
Some Features:
Protector against different diseases
It is very tasty to drink.
Healthy Product
Nutritious Element of juice
Protein 11.53%

Fat 17.70%

Saturated Fat 1.42%

Carbo-hydred 66.45%

Sugar 2.45%

Energy 100 gram

Sodium 0.64%
Situation analysis :

Banana juice entering in the market for the first time

and its first year of operation. It have been well
received and marketing will be key to the development
of the brand and product awareness as well as the
growth of the customer base. In juice industry as a
leader PRAN is dominating higher market share of
about 42 %, as a market challenger ACME is
dominating 31%, market share, other juice like
Starship, Slice, Sezan etc currently account for less
than 20% market share.
 Market summary
Banana juice possesses some facilities or usefulness about
new juice which will encourage customer to buy the juice
and being habitual in the juice.

Target market

Children’s, Students, school College ,ages people

,unhealthy people
Market demographics:
The profile of potential Customers consists of following
Geographic, demographic, behavior factor.

Geographic :
Banana juice has no specific area it will serve all over the
country even after covering the whole area of Bangladesh it
will be exported outer country.
In the beginning the total target customer is about 15 million
in future it may increa
Demographics:
There is an almost equal ratio between male and female
consumer.
All ages people is our target customer.
It will be available for all classes’ people.
Behavior factor :
People will take it when they fell thirsty and weak.
Consumer need to spend few amounts to become energetic
Market needs :
Banana juice will provide customer to choose it favorite one
from various flavor.
Banana juice also fulfils customer followings benefits:
1. Quality of product: Customer want quality full product
with minimum cost.
2. Different flavor: Different customers have deferent choice
that’s why banana juice provide different flavor.
3. Availability of product: The Product should be available
to the customer.
Market trends :
Banana juice which is produce of ripe Banana flavor and
different nutritious which is not available in the market.
Juice industry is growing, more competitor are coming in the
market also customer are more knowledgeable for that
reason they want different type of tasty product. At the
moment market is growing faster, competitor are increasing.
Thus Banana juice make segment for their product.

Market Growth:
Banana Juice doing better as a new launched brand. It consists
of 30% growth rate. They define different promotional
activities for their target. More and more people are
discovering different kind of juice but banana juice give
unique benefits.
 Swot analysis

The following SWOT analysis captures the key strengths

and weaknesses within the producer, and descr ibes the
opportunities and threats.

S-Strengths:
Bsti approved
High quality product offering that will exceed competitors,
quality , price , and service
Less expensive
Availability in the market
More energetic
Economic –Own fund ,no loan
W-weaknesses
Limited capital
Lack of promotional activities.
Lack of modern technology.
Huge competitors.
O-Opportunities
It can create a new flavor.
Export to foreign country.
Availability of raw material.
Increasing demand for fast food shop in the city.

T-Threats:
 Legal &Political barrier.
Increasing of competitors.
Increasing price of raw materials.
Validity.
Introduction of advance technology
Imposition of higher tax rate on small business enterprise
Competitions
Banana juice will face competition in the market, these
competitors are following:-
Pran Mango juice
Sezan Mango juice
Frotica
Fruto
Lemon
Orange Juice
Slice
Competitors analysis
Competitors are most likely to react when the number of firms
involved is small when the product, is uniform, and when the
buyers are will informed. When there are several competitors
the company must guess each competitors likely reaction.
If the competitors do not behave alike perhaps because of
differences in size, market shares or polices, then separate
analysis are necessary. Our main competitors’ are-

Pran juice
Frotica
Froto
Slice
These are Our main competitors if we can provide qualitiful
product then I fell we will be able to become no.-1
Very Soon.
Marketing Strategy :
The key to The marketing strategy is focusing on the
Customer need and want .when customer want what?.In
this competitive market customer demand better at lower
cost, We will Provide our product at minimum cost and
give maximum benefit to customer. So this product
market penetration strategy has taken.
 
Mission:-
Banana juice is highly concerned about their consumers’
health as they are producing juice. Their mission is to
serve their health conscious consumers with safety
products. Our services and products will meet the
expectations of the customer.
Marketing objective:
Maintain positive, strong growth each product.
Achieve a steady increase in market penetration
Achieve a first year sales volume of 4,000,00 units
Generate 50% brand awareness within the consumer the
consumer market and 40% in business market in first year
and 80% within both markets in the second year.
 
Financial Objective
Earn annual return on sales at least 125% for the first year.
Achieve break even sales in third year.
Achieve first year total sales revenue of Tk. -20,000,000
To become financially Strong.
Target Markets:
Marketing strategy is targeting the traveling girls, boys
and children, These groups are gearing themselves
towards uses this product they can easily grow to 95
percent of the market in the next three years.
 
Positioning
At the new product the Nutritious juice position is
middle in juice market. Its management is able to use its
vast experiences and personal passion for the ice-cream to
develop innovation, useful product for a brand range of
buyers.
Strategies:
Our primary marketing strategy will seek to first create
customer awareness regarding the products. Our other
marketing strategy are-
 Practicing Total Quality Management (TQM)
Consumer orientation
 To serve the consumer with competitive prices
To ensure the availability of the product
 Maintaining social responsibility
Marketing Mix

Banana juice ,marketing mix is comprised of the following approaches to

product, price, place and promotion.

Pricing:- This will based on a per-product Retail price

Distribution:-Initially Banana juice will a direct to consumer Distribution

model .Over time it use retailer as well.

Advertising:- Several different methods will be used for the advertising effort.

Customer service:- Banana juice will strive to achieve benchmarked levels of

customer.
Price list of Banana juice
No Item Price
1. 250ml 10
2. 5ooml 18
3. 1 litter 26
4. 2 litter 48
Marketing Research:
 The extensive product testing by a wide variety of
customers provided Banana juice with valuable
product feedback and has led to several design
improvement.
Break even analysis( for 1 quarter)
Break-even volume= Fixed cost / Price – Variable cost
 = TK. 300000 / TK.9 – TK.4
 = 60000 Units
 Sales volume in units ( thousands)
C
O
S
T
I
N
Tk
lAKHS
 Total revenue
 7 Total cost
 6
 5 variable cost
 4
 3 Fixed cost
 2 Fixed cost
 0 10 30 40 60 70
 Sales volume in units (thousands)
Sales Forecast: Juice sales forecast monthly figures are shown below. This
is our target sales in a certain year.

Month Sales Units

January 20,000

February 30,000

March 50,000

April 75,000

May 125,000

June 150,000

July 250,000

August 400,000

September 500,000

October 600,000

November 800,000

December 1,000,000

Total 4,000,000
Controls:
The purpose of banana juice marketing plan is serving
as a guide for the producer.
Revenue: monthly and annual
Expenses: monthly and annual
Customer satisfaction
New product development.
Implementation :
The marketing plan describes the action program for implementing
the marketing plan. The responsibility will go to the people related
with the program. For control purposes, the plan allow for monthly
monitoring the sales with expected sales will take corrective action as
soon as possible. Also at the last of the year one survey will be
introduced for measuring the satisfaction of the customer and take
proper step overcome if any lacking.
 
Conclusion:
At last I want to say that Banana juice is a new and unique
product ,and confident it will be a best juice in the Bangladesh . We
show a hope that people of Bangladesh will accustom to taking Banana
juice. This product has some exclusive characteristics that will help us
to acquire position in the minds of the customers. Then we can go for
vast production or in other business which will create opportunity in
the market.
THANKS TO ALL