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    Human Resource Management Strategy and Analysis: DR - Arunabala

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    Neelima Varma Nadimpalli
    The document discusses strategies for human resource management, including identifying a company's strategic plan through external and internal audits like PESTEL and SWOT analyses. It also outlines the different levels of strategies for a company including corporate, competitive, and functional strategies. The levels of strategies help translate a company's mission into strategic goals and determine how to compete in the market and support business functions.

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    Human Resource Management Strategy and Analysis: DR - Arunabala

    Uploaded by

    Neelima Varma Nadimpalli
    18 views17 pages
    The document discusses strategies for human resource management, including identifying a company's strategic plan through external and internal audits like PESTEL and SWOT analyses. It also outlines the different levels of strategies for a company including corporate, competitive, and functional strategies. The levels of strategies help translate a company's mission into strategic goals and determine how to compete in the market and support business functions.

    Original Description:

    STRATEGY

    Original Title

    HR and strategy

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    The document discusses strategies for human resource management, including identifying a company's strategic plan through external and internal audits like PESTEL and SWOT analyses. It also outlines the different levels of strategies for a company including corporate, competitive, and functional strategies. The levels of strategies help translate a company's mission into strategic goals and determine how to compete in the market and support business functions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views17 pages

    Human Resource Management Strategy and Analysis: DR - Arunabala

    Uploaded by

    Neelima Varma Nadimpalli
    The document discusses strategies for human resource management, including identifying a company's strategic plan through external and internal audits like PESTEL and SWOT analyses. It also outlines the different levels of strategies for a company including corporate, competitive, and functional strategies. The levels of strategies help translate a company's mission into strategic goals and determine how to compete in the market and support business functions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    HUMAN RESOURCE

    MANAGEMENT STRATEGY
    AND ANALYSIS
    Dr.Arunabala
    Strategy
    A course of action the company can pursue to achieve its strategic aims

    A course of action chosen to deal with the problems

    • PepsiCo and Coco-Cola

    • Indigo and Vistara


    • Strategic plan is the company’s plan for how it will match its internal strengths
    and weakness with external opportunities and threats in order to maintain a co
    mpetitive advantage.

    •Strategic management is the process of identifying the strategic plan and exec
    uting it.
    How it is connected to planning?
    •Planning is always goal-directed.

    •From where you are to where you want to go.

    •Strategy decides the goal

    •Planning decides policies and procedures:

    •Policies: day to day guidance employees need, to do their jobs in manner that is
    consistent with company’s plans and goals.

    •Procedures : Spell out what to do if a specific situation arises


    How do we identify strategic plan
    for a company?

    Products/ Environmental Vision Strategic Choice of Strategy


    services scanning statement goals strategies execution
    &mission

    Translate Formulate
    Perform
    Define the Formulate a the mission strategies to Implement
    external and Evaluate the
    current new into achieve the the
    internal performance
    business direction strategic strategic strategies
    audits
    goals goals
    How does external and internal audit works
    ?
    PESTEL and SWOT analysis

    Top trends Industry implications Potential company


    strategies

    Political
    Economic
    Social
    Technological
    Environmental
    Legal
    SWOT analysis
    Key terms
    • Vision statement: A general statement of the firm’s in-
    tended direction, it shows, in broad terms, “what we
    want to become”

    •Mission statement: Summarizes the answer to the


    question “ what business are we in?”
    Types of strategies
    Levels of strategies:3

    •Corporate level
    •Business Unit/competitive strategy
    •Functional
    CORPORATE STRATEGY
    COMPETITIVE STRATEGY
    COMPANY WIDE STRATEGIC PLANNING

    Corporate Level Business unit Functional

    Setting How do we How do we


    What do we Defining the Designing
    company compete? support?
    want to do? company the business
    objectives
    mission portfolio
    and goals
    FUNCTIONAL STRATEGY
    QUICK CHECK

    Dell Acquires Intel


    BACKWARD

    United airlines acquires American HORIZONTAL


    airlines
    UNRELATED
    Microsoft acquires Prentice-Hall

    Breezes Resorts-caters to couples FOCUS


    without children
    COST-DIFFERENTIATION
    Martuti Suzuki vs BMW

    Café Coffee Day acquired SICAL BACKWARD

    COST-DIFFERENTIATION
    Air Deccan
    Today‘s class activity
    Developing an HR strategy for CCD

    Cafe´ Coffee Day (CCD) was an early entrant into the coffee chain business in India and played a crit
    ical role in establishing coffee culture in the country. The company aspires to become the best Cafe´ c
    hain that offers great experience at affordable prices. However, with the entry of global competitors li
    ke star bucks and Cost Coffee, and evolution of a new tea culture, CCD is facing challenge. If appropr
    iate strategies are not developed, sales per store can decline which would affect its growth and profit
    ability. Overall business of CCD took a hit after the death of its founder V.G.Siddhartha. In addition,
    Covid-19 and the lockdown hurt business. Company officials said a major chunk of profits comes fro
    m over 59,000 CCD vending machines installed in offices — something hit hard by the lockdown. Yo
    u need to help the top team to formulate a new direction.
    Now how do you see this for CCD?

    If you were the HR head at CCD, what


    would be your course of action?

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