SupaStrikas MM Presentations

MARKETING MANAGEMENT
KMBN105
Group Assignment - 1
Presented by:-
Akanksha Jha (13210060)
Anjali Dubey (13210306)
Anmol Kumar (13210083)
Ashima Srivastava (13210073)
Ashutosh Mishra (13210305)
Anubhav Kesarwani (13210313)
MARKETING MIX
4PS
CONTENT
• Introduction
• Vision
• Mission
• Company Profile
• Our Products
• Competitors
• 4 P’s of Marketing
• Product
• Price
• Place
• Promotion
• Conclusion
INTRODUCTION
• The Four P’s of Marketing—Product, Price, Place & Promotion—are often
referred to as the marketing mix. These are the key elements involved in
marketing a good or service, and they interact significantly with each other.
Considering all of these elements is one way to approach a holistic marketing
strategy.
• The 4 Ps are used by companies to identify some key factors for their business,
including what consumers want from them, how their product or service meets or
fails to meet those needs, how their product or service is perceived in the world,
how they stand out from their competitors, and how they interact with their
customers.
VISION
To provide better quality of product.

To scatter the product all over the world.
To satisfy our customer’s demand, need & expectations.
To provide best quantity at best price.
MISSION
To capture the masala market.

To become the 1st preference of every
housewife.
To Maximize the profit of the company.
COMPANY’S PROFILE
BACHPAN MASALA
Kyun Pade Ho Chakkar Mein ;
Bachpan Masala Hai Takkar Mein!!!
OUR PRODUCTS
Butter Paneer Masala.
Garam Masala.
Chicken Masala.
Manchurian Masala.
Biryani Masala.
Paneer Masala.
Jal Jeera Masala.
Shahi Garam Masala.
Pav Bhaji Masala.
Sambhar Masala.
Chola Masala.
COMPETITORS
EVEREST MASALE
MDH MASALE
GOLDIEE MASALE
TATA SAMPANN MASALE
GRAPHICAL REPRESENTATION
Preferences
Everest Masala MDH Masala Goldiee Masala Tata Sampann Masala

4 P’S OF MARKETING
Product .
Price.
Promotion .
Place .
PRODUCT
A Product is a bundle of attributes (features, functions,
benefits, and uses) that a person receives in an exchange.
In essence, the term “product” refers to anything offered
by a firm to provide customer satisfaction, tangible or
intangible. Thus, a product may be an idea (recycling), a
physical good (a pair of jeans), a service (banking), or any
combination of the three.
PRICE
Price refers to the value that is put for a product. It depends on costs of
production, segment targeted, ability of the market to pay, supply - demand and a
host of other direct and indirect factors. There can be several types of pricing
strategies, each tied in with an overall business plan. Pricing can also be used a
demarcation, to differentiate and enhance the image of a product.
PRICING STRAGETIES :
 Consider all Variable & Fixed cost and add 20-25% Profit Margin.
 Pricing should be done in such a way that it is affordable by maximum portion
of the society.
 The price of the Product should be comparable with the competitors in the
market.
PLACE
• Place in marketing mix refers to the geographical location in
which the company sells its products and provides its services. It is
said that location is one of the most important parts of marketing
strategy.
PLACING STRATERGIES:
o A company should focus on the area with maximum population.
o A company should place it’s product where there is large number of
buyers and consumer as well.
o The more the consumer in the market , the greater will be the sale of
the product.
PROMOTION
Promotion is a marketing tool that seeks to interfere in the behaviour and attitude
of people in favour of the product or service offered by a company. Therefore,
promotion serves to give strength to your product or service, make it known,
convincing and unforgettable.
PROMOTIONAL STRATAGIES:
o Provide samples to the customer in form of sachets.
o Establish stalls in remote areas.
o Promoting our product on social media.
o Promoting our product through TV commercials.
CONCLUSION
In conclusion to the informational slides presented above we can say that ,
 We should have quality product and varieties of product to keep a stand in the
market among the competitors.
 We should keep a reasonable price of the product , so that consumers
shouldn’t have 2nd thought before buying the product.
 The promotion should be done in such a way that maximum customer should
know about the upcoming brand and the product.
 The price of the product should be affordable, reasonable and comparable for
the customers.
Following these steps we can make sure that our product should be the 1st choice
or 1st preference of the buyers in the Market.
THANK YOU…

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MARKETING MANAGEMENT

To provide better quality of product.

To capture the masala market.

Everest Masala MDH Masala Goldiee Masala Tata Sampann Masala

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