BOOK CASE STUDY

SHREYA AGRAWAL

WORLD TRADE PARK - JAIPUR TRISHA DAS

AMOGH RENUSE

BHARGAV TELANGI
 WORLD TRADE PARK
JAIPUR
• WTP is a shopping mall in Jaipur, Rajasthan. It’s famous for its unique architectural design and as a
high end shopping destination in Pink City.Its design catches everyone’s attention.
• The large mall is divided into two blocks; the North block and South Block. A wide city street
separates these blocks. Nonetheless, a bridge joins two buildings.
• WTP would provide InternationalBusiness facilities under one roof, thus, making it a focal point of
world trade in South Asia and making Jaipur, the International Trade Capital of the Country
• It is one of the largest shopping malls in India having 11 floors.
The present trade scenario requires one to adapt, change and get accustomed to the fast changing processes of business. Today, India is a strategic and a key partner in
Global Trade and Business.The economy has been consistently showing positive signs for development and off-late it has become an Ideal Investment Destination and
drawing a sizeable F.D.I. The stable Socio-Political Environment is a much-added advantage. Keeping the above factors in mind, it becomes all the more critical and crucial to
give to our country a project like this. A foreign investor would expect such infrastructure and trade facilities to be present if one has to undertake a Global Operation.

------ OWNER OF WTP, JAIPUR

AIM OF THE PROJECT

Development is taking place but in an unorganized manner, which at the end makes the business suffer. Lack of trade
knowledge also nullifies the business prospects and lack of infrastructure limits the growth opportunities.
This project would primarily be focusing on the above and giving all possible services to give your Business a spring-
board. We would want to give an amicable business environment, which was being badly missed at National Level and
make a dream of the Business House - a Global Reality.

ARCHITECTURAL CHALLENGES OF THE PROJECT

• to serve the needs of users from surrounding
• to keep the interest of people forever live, by providing them different qualities and
quantity of products, leisure activities, etc
• to cfreate a space for trading, entertainment and comercial zones in the building by keeping
need of local people of jaipur.
• to come up to the interest of the people.
• to attract the users by interiors and exterior of the building.
• to provide proper undisturbed circulation area of cars and walkways for people.
 WORLD TRADE PARK, JAIPUR
WTP is very well connected to every part of city by
buses, cabs, taxis and autos. Here is a list of nearest
Railway Station, Airport and Bus Station from WTP.
• Jaipur International Airport (2.8 kms)
• Durgapura Railway Station (5.8 kms)
• Gandhinagar Railway Station (4.2 kms)
• Jaipur Railway Station (9.4 kms)
• Sindhi Camp Bus Stand (11.kms)

Near by places of interest-

• Jawahar Circle Garden (2 kms)
• Birla Mandir (6.1 kms)
• Albert Hall (7.7 kms)
• Hawamahal (9.7 kms)
• Amer Fort (20.2 kms)
• Total retail floor area 1,300,000 sq ft (120,000 m2)
• total area - 24,00,000 sqft
• Parking 1100 Cars

Location- Malviya Nagar, Jaipur, Rajasthan, India

Architect- Sincere Architects Private Limited
Project cost- Rs. 350 crores
Time taken to complete- completed in 2 years ( year of
starting - 2009 )
Awards- "Mall of the Year" and "Best Architecture" by
BCI of India.
No. of floors- 11
Avg footfall on weekends: 2 lakh
North Block South Block
ceiling detail according to the theme ceiling detail according to the theme
ceiling detail according to the theme

Roman Street Ethnic Street

different flooring material

ceiling detail according to the theme ceiling detail according to the theme

Oxford Street
Mexican Street
stuco detail according to the theme
different flooring material

ceiling detail ceiling detail according to the theme

according to the
theme
Johari Bazar Food Street
different flooring material
stuco detail according
to the theme

ceiling detail according to the theme

Dubai Bazaar Fantasy Street

glass passage bridge different flooring material

ceiling detail according to the theme

Pyramid
Electronic Zone
Street
stuco detail according to
the theme
different flooring material different flooring material
World Trade Park - Features
• Buyer's embassy. 1.50 lacs sqft of exhibition hall.
• Trade Lobbies.
• 1500 persons Auditorium and Convention Center.
• Art Gallery and Museum.
• Trade Information Bureau.
• Electronic Trading Facilities of Stocks and Export Enquiries.
• Associate WTP trade offices in London, Paris, New York, Italy and Germany, shortly.
• Corporate office, rather serviced offices.
• Computer Controlled Building Management System (BMS).
• Five Star Luxury Facility Hotel.
• Building Support System (BSS).
• Retail Showrooms of International and National Brands.
• an eco-friendly building with water conservation techniques, energy conservation techniques
and automatic sensors for power saving, centrally airconditioned, Wireless LAN and IT
friendly environment.
• Food Court with cuisines from 15 countries.
• Physical Fitness and Health Club.
• Club Lounge.
• 2 Screen Multiplex
• Separate freight and service elevators.
• ATM on each floor
• Microbiological Controlled Water Supply
 LEGEND(lg)N---

RAMP
to UG FRONT AREA ENTRY -1

LEGEND(lg)S---

ANALYSIS- CIRCULATION AREA

6 lifts in N block
• 6 lifts in S block
• 1 escalator in each block
OUTSIDE CAR
• users entry point 1-1 in each
PARKING
block
• good circulation between streets
of the floor and shops

UG
LG SCULPTURE COURT/
ZODIAC GARDEN
 LEGEND(ug)N---

LEGEND(ug)S---

ANALYSIS-
• 6 lifts in N block
• 6 lifts in S block
• 3 escalator in N block & 1 in S block
• users entry point 1-1 in each block via ramp CIRCULATION AREA
• circulation between streets of the floor and shops is well planned
 LEGEND(1F)N---

LEGEND(1F)S---

ANALYSIS-
• 6 lifts in N block & 6 lifts in S block
• 183.95 - 293 sq.m showroom area
• 4 escalator in N block & 1 in S block
• two fire exit staircase in each blocks
• circulation between streets of the floor and shops is well planned CIRCULATION AREA
 LEGEND(ug)N---

LEGEND(ug)S---

ANALYSIS-
• 6 lifts in N block
• 6 lifts in S block
• 4 escalator in N block & 1 in S block
• 2 fire staurcase in each building blocks
• circulation between streets of the floor and shops is well planned
• 183.95 - 293 sq.m showroom area CIRCULATION AREA
 ANALYSIS-
• floor is planned at various levels to create interest
• 3 escalator
• 4 fire exit staircase in each blocks
• circulation between streets of the floor and shops is well planned

views of diff. streets and departments at the floor

 • 300 premium offices
• Separate Entrance for Office Block
• Separate Business Lobby
• Biometric entrance to office floor
• Upcoming International Trade Center
• 24 x 7 Security
• Ample Car Space
ANALYSIS :-
• Commercial Office Space- (500, 700, 800, 900,
1100, 1500, 2000, 3000+) sq ft
• different varities of offices as options for users
• terrace garden accesible to office people
• no disturbance as it has separate entrances
• proper ventilation

FIRE STAIRCASE
DUCTS
OPEN TERRACE
 ANALYSIS :-
• Commercial Office Space- (500, 700, 800, 900,
1100, 1500, 2000, 3000+) sq ft
• different varities of offices as options for users
• terrace garden accesible to office people
• no disturbance as it has separate entrances
FIRE STAIRCASE
• proper ventilation and air conditioned
DUCTS • separate lifts
OPEN TERRACE • 3m wide corridor
• 2 utility area in each block
 ANALYSIS :-
• Commercial Office Space- (500,
700, 800, 900, 1100, 1500, 2000,
3000+) sq ft
• 3m wide corridor
• 2 utility area in each block
• 6 lifts serving N block and S block
• different varities of offices as
options for users
• terrace garden accesible to office
people only on S block of the floor
• no disturbance as it has separate
entrances
• proper ventilation
• ducts
• air conditioned
• separate lifts
• banquet hall is in front of buisness
center, so it could be problematic
if both are used at a same time

FIRE STAIRCASE
DUCTS
OPEN TERRACE
 ANALYSIS :-
• Commercial Office Space- (500,
700, 800, 900, 1100, 1500, 2000,
3000+) sq ft in S block
• 1100 capacity auditorium
• 3m wide corridor
• 2 utility area in N block
• 3 utility in S block
• 6 lifts serving N block and S block
• different varities of offices as
options for users
• terrace garden accesible to office
people only on S block of the floor
• no disturbance as it has separate
entrances
• proper ventilation
• ducts
• air conditioned
• separate lifts
• separate garden area for
Auditorium

FIRE STAIRCASE
DUCTS
OPEN TERRACE
 Classy Auditorium and Banquet

Hotel rooms at WTP

International Media
Center
 Attraction point at WTP

POSITIVE POINTS NEGATIVE POINTS

• great ambience • failed to balance interior and exterior
• best location • lack of Wow factor in the exterior of the
• product of all range and variety building
• vailability of large range of varities • no dedicated lanscaping
• larger footprint • no dedicated space for events
•  Proper circulation-lifts, escalators and staircase are provided. • no open spaces for public
•  Restricted vehicular movement inside the site • congestion near attrium of south block
• Well segregated pedestrian and vehicular movement. 
• places inside are well segregated and themed .
• accessible to all
• MAJOR ATTRACTION - STREETS OFFFERENT THEMES
• WELL PLANNED, AND DESIGNED FOOD COURT
 THANK YOU
Submitted by:-
SHREYA AGRAWAL
TRISHA DAS
AMOGH RENUSE
BHARGAV TELANGI