DHL Case Study Presentation

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IMPACT OF TRANSPORTATION AND

DOISTRIBUTION MANAGEMENT ON
ORGANIZATIONAL PEROFRMANCE
INTRODUCTION

 DHL Pakistan has been operating in Pakistan for 26 years now.


 Started Functioning as a proper franchise of DHL in March 2008.
 Market Leader in International Courier Service with a market share of more than
65%
 Major Competitors are FedEx and UPS
 Main Focus of business is International courier service and shipments only.
WHAT DHL WANTS ?

 Dreams: “To be a Premier Logistic Company”

 Goals:
1. Grow Import Business
2. Increase Market Share by 75%
3. Ensure that DHL Stays no.1 in Pakistan
4. DHL should be “ First Choice” of the customer.
LOGISTICS ??
IMPORTANCE OF LOGISTICS

  Logistics in the bed of rock of trade and business


 Integration logistical activities
 Competitive Advantage
 Leads to customer satisfaction
 Supports critical functions like operations and marketing
 Logistics wins or loses wars
LOGISTICS AND SUPPLY CHAIN

 Logistics Management is a small portion of Supply Chain Management that


deals with management of goods in an efficient way. Although, if we talk
about Supply Chain Management, it is a broader term which refers to the
connection, right from the suppliers to the ultimate consumer.

 Logistics tends to focus on transportation and distribution, SCM focuses on


purchasing and procurement, production planning, demand management,
from point of origin to point of consumption
HISTORY AND BACKGROUND OF DHL

 DHL is the global leader in logistics with more highly experienced professionals at
more locations in more countries than any other provider.
 DHL are the first choice for companies looking for end to end logistics solutions
and high quality servicing capabilities.
 DHL are the first letters of the last names of the three company founders, Adrian
Dalsey, Laryy Hillblom and Robert Lynn.
 In 1969, the three partners took another small step that would have a profound
impact on the way the world does business.
CONTD..

 By 1988, DHL was already present in 170 countries and had 16,000 employees.
 AT the beginning of 2002, Deutsche Post World Net became the major
shareholder in DHL. By the end of 2002, DHL was 100% owned by Deutsche Post
World Net.
 In 2003, Deutsche Post World Net consolidated all of its express and logistics
activities into one single brand, DHL
THE WORLD’S LARGEST EXPRESS &
LOGISTICS NETWORK.
 DHL is a global expertise in express, air and ocean freight, overland transport and
logistics solution.
 DHL Worldwide Express (Pakistan) Pvt Ltd is the No.1 international air express
services provider in Pakistan, a position it has held Since it begin its Pakistan
operation in 1980.
 DHL Pakistan has over 50,000 customers serviced through DHL’s national network
with its 1,000 strong ground staff, fleet of 400 vehicles and dedicated service
centres all around the Pakistan.
 DHL was the first to provide track and trace services in Pakistan via email, via sms
and via the interne
CONTD..
CONTD..
TRANSPORTATION AND
DISTRIBUTION MANAGEMENT
MODES OF TRANSPORT

1. AIR
AIR PRIORITY - Urgent Air Freight
2. OCEAN
DHL OCEAN DIRECT - Full Container Load (FCL)
3. ROAD AND RAIL
ASIACONNECT - Consolidated Groupage (LTL)
4. INTER MODAL AND MULTI MODAL
INTERMODAL AND MULTI MODAL
TRANSPORT

The advantage of both Intermodal and Multimodal Transport is given by the most
efficient combination of multiple transport modes, optimizing lead times, reducing
inventory costs and keeping the level of freight costs under control. This
combination results in increased environmental sustainability, reducing the
transportation carbon footprint.
ASIA LINE

• LTL road network services with regular scheduled departures


• A continuously expanding network which covers China, Vietnam, Thailand, Malaysia and
Singapore, as well as cross-border activities in India and Bangladesh
• Daily frequencies between major business centers across Asia 
• Palletized and non-palletized general cargo (excluding dangerous goods)
DHL SUPPLY CHAIN TRANSPORTATION MANAGEMENT SERVICES

 Network design and optimization


 Carrier sourcing and compliance management
 Transportation planning and optimization
 Order consolidation services
 Dedicated transportation
 Freight bill audit and payment
 Claims administration
 Visibility and shipment event tracking
 Performance management and reporting
 Transportation management system (TMS) configuration and implementation
TRANSPORTATION MANAGEMENT WITH DHL
Proactive and Automated Information 24x7 About your Import and Export Shipments. Count on t+ with DHL.

Through our t+ transportation management service, you will have proactive information about the real status of your
air and ocean shipments for both imports and/or exports, through automatic electronic notifications (Pre-Alerts) and
automatic reports.
Pre-Alerts
Proactive information via E-mail about the key events of the shipment cycle

Automated Reports
Fast and secure information at when events take place

Visibility
Quickly access your shipment documents right after shipment departure through our pre-alert notifications

Global Resource Guide


On-line international trade guide with information on the correct processes to import and export to over 230 countries
KEY BENEFITS

 Carrier management, dedicated fleet management or a combination of the two


 Network strategy designed and modelled uniquely on your specifications and
transport volumes
 All transportation modes – air, ocean, road, rail
 Express services
 Reduce your working capital to make your fixed costs variable
 Control tower services
 Dangerous goods and out of gauge handling
INVENTORY FLOW:

 Physical distribution
 Manufacturing support
 Procurement
 DHL is completely service oriented therefore it does not have its own material
movement but that of the customers the sender, the receiver and also the
intermediaries.
 
INFORMATION FLOWS:

 Information flows identifies specific locations within a logistical system that have
requirements. Information also integrates the three operating areas. The primary
objective of developing and specifying requirements is to plan and execute
integrated logistical operations.
 Logistical Information involves two major types of flows:
 Coordination flows
 Operation flows
PLANNING AND COORDINATION FLOWS:

 Coordination is the backbone of the overall information system


 Strategic Objectives
 Is implies estimating the time requires for collecting the goods from the door step
of the sender and then estimating the time for the goods to reach the final
customer
FORECASTING:

 Forecasting utilizes historical data, current activity levels, and planning


assumptions to predict future activity levels. Logistical forecasting is generally
concerned with relatively short-term predictions.
 The overall purpose of information planning/coordination flow is to integrate
specific activities within a firm and to facilitate overall integrated performance.
 Timely deliver on end destination
OPERATIONAL FLOWS:

 Order management
 Order processing
 Distribution operations
 Inventory management
 Transportation and shipping
 Procurement
Presentation By: Nouman Arif
CHALLENGES OF DHL

 High customs cost


 Slow market
 Liberalization and under-developed distribution channels
 Fragmented markets
 Political volatility
 Growing population with limited income
 Language and communication issues, and
 Large socio-economic divisions within populations
GREEN SUPPLY CHAIN
THANK YOU!

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