7 Ps of Marketing-PARLE

7 P’s of Marketing
Sub: Principles of Marketing

FYBMS-A
2020-21
Group Presentation by —
Roll no Name
1 Subin A.K
2 Om Abhangrao
3 Shreeya Aras
4 Aisha Bakali
7 Rohan Belkar
41 Punit Patel
2
What is Marketing
Mix ?
“Marketing Mix is the set
of marketing tools that the
firm uses to pursue its
marketing objectives in the
target market.”.
3
7 Ps of Marketing
4
5
¥29,929,992 million
Introduction
Company : Parle Products Private Limited
Industry : Indian Food Products Company
Founder : Mr Mohanlal Dayal Chauhan
Founded : 1929
Headquarters : Vile Parle, Mumbai
 3 separate Companies ---
• Parle Products
• Parle Agro
• Parle Bisleri
6
History
 Parle Products company ---- Biscuit Maufacturing in 1939
 In 1947, the Company’s ad campaign, showcasing its ‘Gluco biscuits’
 Well known Parle brand products such as the Parle-G biscuits &
Cold beverages like Goldspot, Thums up and Frooti
7
Parle Company
 Since 1929 ----- India's leading manufacturer of biscuits and confectionery with
150+ Product Range
36 Popular Brands
21+ Export Destinations
 Parle name symbolizes quality, nutrition and superior taste
 The House of Parle has become synonymous with trust globally reaching every part of the
world
 Gold & Silver Quality Awards at the World Quality Selections 8

Product
Biscuits Confectionary Snacks Platina Range
• Parle-G 2 in 1 Eclairs • Full Toss Hide & Seek
• 20-20 Cookies Kaccha Mango Bite • Parle’s Wafers Milano
• Krackjack Londonderry • Mexitos Nutricrunch
• Monaco Kismi • Cheeselings
• Fab! Range Melody
• Milk Shakti Mango Bite Cakes Rusk
• Happy Happy Poppins • Happy Happy Cakes Parle Rusk
• Parle Top Mazelo
9
10
Product
 Parle Agro Brands
 Parle Agro Pvt. Ltd operates under three

major business verticals :
• Beverages – fruit drinks, juice, sparkling drinks
Eg – Frooti, Appy, Appy Fizz, LMN
• Water – packaged drinking water

Eg – Bailley Packaged Drinking Water
• Foods – Confectionery, Snacks

Eg -- Mintrox mints, Kaccha Aam, a toffee, 11
Hippo - baked snack available in six flavours
Product
 Parle Bisleri
• Bisleri International is an Indian brand of bottled water formed in 1969 by Jayantilal
Chauhan and Felice Bisleri and Mr Ramesh Chauhan being the Chairman now.
• Bisleri mostly preferred by all --- because of its unique, highly reliable Double Ozonisation
Process.
12
Price
 The low pricing policy of Parle G along with
its qualitative products has helped the
company to reach such heights of popularity
& accessibility.
 Parle G has been emphasizing on quality and

volume instead of high prices and resulting in
revenues and have never decreased.
 The pricing policy and its distribution

channels are the reason that the company
has been maintaining its growth and earnings
through bad and good times equally.
13
Place
 Its success is primarily because of a
very strong network of
distributive channel.
 Parle G products are available in

every nook and corner of the country
from a small-unknown rural area to a
super market in a metro city.
 The best part about the place in

marketing mix is its
vast distribution network.
14
Promotion
 Parle G has a very distinctive packaging that

is easily recognizable.
 Advertisements for this iconic brand started

through the press and print media.
 Famous television commercials & sponsored

tele-series by the Company
15
16
Process
 Parle Company follows a step by step and
organized process for their products right
from the manufacturing process at the
factory upto the supply of their products in
the market.
 Raw Material ----- Process (mixing,

moulding, baking, etc) ----- Testing -----
Packaging ----- Dispatch ----- Supply to ----
Retailers/ Wholesalers -----
Made available to Consumers.
17
Physical Evidence
 The illustration of the little girl remains the
same after so many years as the girl has
become synonymous with the brand
name.
 The name Parle is derived from the ‘Vile

Parle station’ where the factory of Parle
production is situated.
 The Big ‘G’ on the pack means the two

golden words ‘Genius’ & ‘Glucose’.
18
People
The Key People associated with the Parle
Company ----
Founder – Mr Mohanlal Dayal Chauhan
Parle Products – Mr Vijay Chauhan
(Chairman & MD)
Parle Bisleri – Mr Ramesh Chauhan

(Chairman & MD), his wife Zainab Chauhan &
his daughter Jayanti Chauhan
Parle Agro – Mr Prakash Chauhan (Owner) &

his daughters Mrs.Schauna Chauhan Saluja 19
(CEO since 2006) and Nadia Chauhan (JMD &
CMO)
Mr Vijay Chauhan
20
Mrs Schauna Chauhan
Parle – A Helping Hand
 Parle-G biscuits gained a powerful grip over the

common man, especially during the pandemic
as they were preferred by Government agencies
and NGOs working to distribute food relief packages
to all in need.
 Launch of new product --- Parle Suraksha (Sanitizer)
21
References
• www.marketing91.com ›
• www.parleproducts.com
• en.wikipedia.org › wiki ›
• Parle-G - Gratitude to Frontliners Video – Link given below
https://www.youtube.com/watch?v=C6T7W47JPEk&list=WL&index=9
22
Thank you
23

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7 P’s of Marketing

Sub: Principles of Marketing

 Parle name symbolizes quality, nutrition and superior taste

 Gold & Silver Quality Awards at the World Quality Selections 8

 Parle Agro Brands

 Parle Agro Pvt. Ltd operates under three

• Water – packaged drinking water

• Foods – Confectionery, Snacks

 Parle G has been emphasizing on quality and

 The pricing policy and its distribution

 Parle G products are available in

 The best part about the place in

 Parle G has a very distinctive packaging that

 Advertisements for this iconic brand started

 Famous television commercials & sponsored

 Raw Material ----- Process (mixing,

 The name Parle is derived from the ‘Vile

 The Big ‘G’ on the pack means the two

Parle Bisleri – Mr Ramesh Chauhan

Parle Agro – Mr Prakash Chauhan (Owner) &

 Parle-G biscuits gained a powerful grip over the

 Launch of new product --- Parle Suraksha (Sanitizer)

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