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    Project of Marketing Plan For New Product Launch: Presented by

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    Arsalan T
    The marketing plan proposes launching Kashmiri Juice, a fruit juice drink produced by Cherry Fruit Juice Pvt Ltd, to target students, workers and others seeking refreshment. Strategies include positioning Kashmiri Juice as a high quality, reasonably priced energy drink through advertising on electronic media, print media and billboards. SWOT and segmentation analyses are provided to guide the marketing mix, pricing, placement and promotional strategies for launching the new product.

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    Project of Marketing Plan For New Product Launch: Presented by

    Uploaded by

    Arsalan T
    63 views16 pages
    The marketing plan proposes launching Kashmiri Juice, a fruit juice drink produced by Cherry Fruit Juice Pvt Ltd, to target students, workers and others seeking refreshment. Strategies include positioning Kashmiri Juice as a high quality, reasonably priced energy drink through advertising on electronic media, print media and billboards. SWOT and segmentation analyses are provided to guide the marketing mix, pricing, placement and promotional strategies for launching the new product.

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    92990121 Project of Marketing Plan for New Product Launch

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    The marketing plan proposes launching Kashmiri Juice, a fruit juice drink produced by Cherry Fruit Juice Pvt Ltd, to target students, workers and others seeking refreshment. Strategies include positioning Kashmiri Juice as a high quality, reasonably priced energy drink through advertising on electronic media, print media and billboards. SWOT and segmentation analyses are provided to guide the marketing mix, pricing, placement and promotional strategies for launching the new product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    63 views16 pages

    Project of Marketing Plan For New Product Launch: Presented by

    Uploaded by

    Arsalan T
    The marketing plan proposes launching Kashmiri Juice, a fruit juice drink produced by Cherry Fruit Juice Pvt Ltd, to target students, workers and others seeking refreshment. Strategies include positioning Kashmiri Juice as a high quality, reasonably priced energy drink through advertising on electronic media, print media and billboards. SWOT and segmentation analyses are provided to guide the marketing mix, pricing, placement and promotional strategies for launching the new product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Project of Marketing Plan for New Product Launch

    Presented to: Sir ALI NOOR

     
     Presented by:
     M.ARSALAN (ROLL#39)
     SHARJEEL AHMED(ROLL#24)
     AHMED KAMAL (ROLL#14)
     M.HAMZA ASHRAF (ROLL#19)
    Introduction
    Company name:
    CHERRY fruit juice (PVT) Limited Company
     Company logo:

     Product name:
    KASHMIRI JUICE

     Product logo:
    The CHERRY COMPANY
    Vision
    “Be the global leader in customer value”

    Mission
    “To set world class standard in juice industry
    through providing a diverse range of high quality
    products that are prepared in according with
    satisfy customers tasting and need and serving the
    society”
    Introduction
    People started too perished under the scorching the heat of summer
    in our country .they need of energy drink to refresh themselves
    Kashmiri is a fresh juice product.
     It provide energy and keep fresh when feel weak and tired after
    doing lot of work in whole day.
    It contains “vitamin’’ and “proteins” which is useful energy
    sources.
    Vitamins gives freshness and proteins are the energy cells that are
    recharge the human body so they work at their maximum.
    The students employee and workers all field of humans become
    tired due to the work burden and sunlight which make them feel
    lose.
    They need an energy drink that make them energize so they may be
    able to perform better again and feel fresh.
    Slogan
    “Refreshing the world”

    Ingredients
    - Cherry ,Mango, apple, Orange, banana, grapes mix
    - Artificial colors
    -Stabilizers
    -Ascorbic acid
    -Beta carotene
    -Sugar
    Objectives
    - To increase market shares
    - To increase the length of product line
    -To increase profit
    -To satisfy customer
    -To face the strong competitors
    Current Market Situations
    “Kashmiri” is fresh juice product that is going introduce in Local
    market. We are focusing to all levels are generation. The price of
    Kashmiri is moderate because it is for all
    Market segmentations
    The consumer of “Kasmiri” consists of the followings:
    Geographic:
    zone  (Area)
    Demographic:
    Kids
    Elders
    Patients, Etc.
    Our competitors 
    The Kashmiri is currently facing very competitive environment.
    Because already in market following compotators are:
    - Maza Juice
    - Nestle etc.
    Product review
    The KASHMIRI is available in 250ml & 500ml size
    and in different flavors
    Cherry
    Banana
    Mango
    Grapes
    Mix
    Orange
    Pineapple
    SWOT Analysis
    Strengths:
    - New technology plant
    - Quality product
    - Specialist available for specialize task jobs
    - Hire experience staff
    - Medical income of employee
    - Targeted to low and middle class people
    - Reasonable price
    - Expiry date above six months
    • Weaknesses:
    New in juice industry
    Small distribution network
    Strong competitors
    No market share
    Limited experience of customers
    Opportunities:
    Increase the distribution network
    Acquiring the new technology
    Market is very big and attractive
    Take over the distributor
    Increase demand of high quality of product due to
    Lahore being a develop city
    Threats:
    Political instability
    New entrance of exiting competitors
    So many competitors
    Retaining consumers
    Economic instability
    Increase of general sales tax
    Development of plant
    Marketing Strategy and Objectives
    Positioning strategies
    We want to put our image an on in the consumers mind
    as compare to competitor’s product.
    We want to target the high school’ collage and
    graduate students and government sector that have to
    work hard and need to “Refresh” them an instant,
    Targeting
    We will target the following customers
    Kids
    Youngsters
    Mature
    Old age persons
    Marketing Mix
    Product
    Product variety
    Cherry ,Orange, Grapes, Mango, Banana, Mix fruit,
    Apple
    Quality
    Implementing high quality standards
    Getting high quality raw materials
    Fresh original fruit juice
    Excellent in taste
    Gives freshness
    Communication plan
    Promotion:
    Actually promotion is the first step when we are launching a
    product. But we make its strategy in last because we want
    our good image in the mind of our customers.
    Criteria for promotion:
    Our main objective to provide:
    Awareness
    Knowledge
    Liking
    Preference
    purchasing
    Core sources of promotion:
    electronic media,print media,cable network,billboards
    hoardings
    PLACE
    Distribution reviews
    Thank You

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