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    Netflix Presentation

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    Kaustubh Jahagirdar
    Netflix was founded in 1997 by Reed Hastings and Marcs Randolph. It began as an online DVD rental service called Kibble and is now one of the largest online streaming platforms. The document discusses Netflix's history and transformation to online streaming, its business model and partnership, revenue streams from subscriptions, and how it has disrupted the television industry. It also covers Netflix's competitors and how despite early rejections, it is now worth $240 billion through innovations in technology and customer experience.

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    Netflix Presentation

    Uploaded by

    Kaustubh Jahagirdar
    54 views16 pages
    Netflix was founded in 1997 by Reed Hastings and Marcs Randolph. It began as an online DVD rental service called Kibble and is now one of the largest online streaming platforms. The document discusses Netflix's history and transformation to online streaming, its business model and partnership, revenue streams from subscriptions, and how it has disrupted the television industry. It also covers Netflix's competitors and how despite early rejections, it is now worth $240 billion through innovations in technology and customer experience.

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    Netflix was founded in 1997 by Reed Hastings and Marcs Randolph. It began as an online DVD rental service called Kibble and is now one of the largest online streaming platforms. The document discusses Netflix's history and transformation to online streaming, its business model and partnership, revenue streams from subscriptions, and how it has disrupted the television industry. It also covers Netflix's competitors and how despite early rejections, it is now worth $240 billion through innovations in technology and customer experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views16 pages

    Netflix Presentation

    Uploaded by

    Kaustubh Jahagirdar
    Netflix was founded in 1997 by Reed Hastings and Marcs Randolph. It began as an online DVD rental service called Kibble and is now one of the largest online streaming platforms. The document discusses Netflix's history and transformation to online streaming, its business model and partnership, revenue streams from subscriptions, and how it has disrupted the television industry. It also covers Netflix's competitors and how despite early rejections, it is now worth $240 billion through innovations in technology and customer experience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    GROUP FOUR

    Who’s presenting?

    Pankaj Bhosale Shishir Kadam Kaustubh Jahagirdar


    2102006 2102027 2102024

    Nachiket Narvekar Dattaray Tapase Sumit Cheke


    2102043 2102066 2102013
    1 INTRODUCTION

    1. Found in 1997 by Reed Hastings and Marcs Randolph in Scott’s


    valley California.

    2. At the time it wasn’t call ‘NETFLIX’ Working name for company


    was ‘KIBBLE’.

    1. One of the biggest example of digital business.

    2. One of the biggest and famous online platform for movies and
    web-series.
    2 HISTORY OF NETFLIX

    1. In 1999 Netflix began offering an online subscription service


    through the internet at that time it was just movie rental store
    (online), later on the plan was to move their movie renter over
    DVD rental to streaming.
    2. Netflix and Microsoft managed to land a deal in 2008 and came
    to the Xbox 360 and it’s only got bigger since.
    3. Previously we could have found there old service but it is now
    available on play store as well as on apple app store.
    3 NETFLIX AS AN
    E- COMMERCE PLATFORM
    1. E-commerce is a key component for business

    2. Netflix is an over the top platform (OTT) that has grown widely
    and has world wise presence

    3. Netflix has announced the launch of its online e commerce store


    called Netflix shop

    4. This online store will be selling the merchandise of the Netflix


    original series

    5. Netflix shop is the first retail outlet that is owned and operated by
    Netflix which sales product directly (B2C)
    4 BUSINESS MODEL OF NETFLIX

    NETFLIX’S KEY PARTNERS

    1. NETFLIX has built more than 35+ partners across the world.

    2. Built alliance TV companies like LG, Sony, Samsung.

    3. Built alliance with telecom networks like Airtel, Reliance Jio and
    Vodafone Idea.

    NETFLIX’S KEY ACTIVITES

    4. Operate according to censorship laws.

    5. Develop and maintain partnership with studios.

    6. Maintain and continue to expand its platform.


    5 NETFLIX’S RESOURCES

    1. Human & digital resources.

    2. Built alliances with smart TV companies.

    3. Established partnership with Apple, Android and Microsoft.

    4. Joined network with big data providers like Amazon and Google.

    5. Recommendation system (algorithm)- artificial intelligence.


    6 DIGITAL MARKETING MODEL OF
    NETFLIX

    1. Personalized content marketing

    2. Website development

    3. Email marketing

    4. Social media optimization


    7 STRATEGY IMPLEMENTED BY NETFLIX

    Differentiation
    Cost Leadership Content creation :
    Generic Movies, Series generic
    Strategy (Pipeline Business Model) Strategy

    Online streaming (platform business model)


    Market penetration intensive growth strategy

    Online digital content distribution market


    8 NETFLIX’S SUBCRIPTION MODEL

    1. Mobile only Plan (Rs.149/-) - 1 Screen Support, SD Content.

    2. Basic Plan (Rs.199/-) - 1 Screen Support, SD Content.

    3. Standard Plan (Rs.499/-) - 2 Screen Support, Full HD Content.

    4. Premium Plan (Rs.649/-) - 4 Screen Support, 4K Content.


    9 NETFLIX REVENUE MODEL
    1. Subscription video on demand (SVOD)
    2. Monthly subscriptions
    3. Global Presence
    4. Upselling opportunities
    5. In-house Content
    10 EXISTENCE IN MARKET

    1. Netflix is a dominant company in the on-demand media industry .

    2. Netflix let people consume contend in the ways that they prefer.

    3. Netflix disrupted the television industry and forced cable companies to


    change the way that do business

    4. Netflix is essentially a store house of content, including


    movies ,documentaries and television series.

    6. Recently, Netflix has started bringing up its own content so as to maintain


    competition in the market
    11 NETFLIX COMPETITORS

    1. DISNEY PLUS

    2. HBO

    3. Amazon Prime

    4. Apple TV

    5. LIONSGATE PLAY
    12 PROS AND CONS OF NETFLIX

    PROS - CONS -

    1. Ad free. 1. Geo-locking

    2. Multiple viewership. 2. Content uncertainty

    3. Offline playback feature. 3. Internet connectivity

    4. Device compatibility.

    5. User friendly.
    13 CONCLUSION
    1. During the early year in 2000, Blockbuster was offered to purchase
    NETFLIX and all of its assets for only $50 million.
    2. As of Oct 2020,NETFLIX is worth $240 Billion in market cap
    value. Perhaps, it isn’t really about what company sells, rather, it’s
    about how a company sells or promote its products.
    3. Through NETFLIX’S powerful technological tactics, innovating
    the accessibilities has helped to increases customer/user experience
    positively. NETFLIX implemented in several areas that helped to
    capture the global market.
    NETFLIX
    &
    CHILL

    Thank you

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