Market Demands For Fruits

Market demands for fruits
The term market is used to denote a place

where goods are bought and sold, and to refer
to potential or estimated consumer demand.
o Demand, the willingness of consumers to
buy a product at a certain price, or the
aggregate demand of all consumers in an
economy for all products and services

The right time to harvest depends on the
following factors:
The price of fruits on the market – The
beginning of harvest season of any fruit
commands the highest price in the market.
This is because the fruits are new in the
market and are not as abundant as when
they are in the peak of harvest season.
The distance of the farm to the market –
Transportation comprises a big
expenditure in marketing the products.
The farther the farm is to the market, the
higher the transport cost. Likewise, the
rate of ripening and deterioration may be
affected by the length of time it takes for
the product to reach the market.
The period of storage of harvested fruits
before bringing them to the market – The
longer the storage, the higher is the risk of
the fruits to deteriorate. When some
products become overripe and close to
deteriorating, they cannot be sold at a
higher price than when they are fresh and at
the right degree of maturity or ripeness.
To ensure success in selling fruits, the farmer or seller should
consider the following market demands:
1. Buyers select fruits and other products of good quality, usually
based on size, shape, and appearance.
2. Good quality fruits have the same appearance, size, stage of
maturity, state of freshness, and shape.
3. Fruits should be in their freshest state when being sold. They
can command higher prices.
4. Pack fruits properly in good containers to maintain their
freshness and to avoid cuts, bruises, and blemishes.
5. Price your products based on the current price on the market.
Going with the current price makes your product competitive.
Generally, when products are sold during the peak season, if your
products are of superior quality, you can demand a higher price.
Many consumers prefer to pay a higher price if they feel they are
getting their money’s worth.
Ways of Marketing a Product
1. Retail- This refers to the sale of goods in small quantities
or by piece directly to the consumer.
o The retail method is better because farmers earn more
profits this way.
2. Wholesale- This is the sale of goods in a relatively large
quantity to be retailed by others.
o Selling by wholesale is advantageous over the retail
method because the producer has a sure market for his
products.
3. Consignment basis- This is an agreement to supply goods
for a definite price and at a specific time.
4. Direct selling- After harvesting, the product will be
delivered to the market directly.
5. Cooperatives-Marketing through
cooperatives is the newest practice.
o Farmers form cooperatives in order to
earn higher profits, while consumers get
the product at a lower price.
Say “Pak Na Pak” if the statement is true
and “OH No” if not.
1. The beginning of harvest season of any fruit
commands the highest price in the market.
2. When some products become overripe and close
to deteriorating, they can be sold at a higher price.
3. The farther the farm to the market, the higher
the transport cost.
4. Transportation comprises a big expenditure in
marketing the products.
5. The longer the storage, the higher is the risk of
the fruits to deteriorate
Competitive Pack Freshest
Current price original consumers
1. Fruits should be in their ___________state
when being sold.
2. Fruits should be __________ in good
containers to maintain their freshness.
3. Price your products based on the _________
on the market.
4. Going with the current price makes your
product _________.
5. Many __________ prefer to pay a higher price
if they feel they are getting their money’s worth.
Matching Type
a. Retail
1. This is an agreement to supply goods for a definite price
and at a specific time. b. Wholesale
2. After harvesting, the product will be delivered to the
Market directly. c. Consignment
3. Farmers form cooperatives in order to earn higher
profits, while consumers get the product at a lower
price. basis d. Direct selling
4. This is the sale of goods in a relatively large quantity to

e. Planting
be retailed by others.
5. This refers to the sale of goods in small quantities f. Cooperatives
directly to the consumer.
Put a check on practices which
you have experienced and X
mark on those you have not done
yet. Practices
X
1. harvested fruits
2. planted fruit-bearing trees
3. sold excess harvested fruit
4. took care of the fruit trees
5. pull out weeds from the fruit
trees
What are the things to be considered in
selling/marketing fruit trees?
Write T if the statement is true and F if
the statement is false.
______ 1. Fruits should be harvested at the right
shape and size.
______ 2. Examples of fruits are squash, cabbage,
and bitter melon.
______ 3. Cropping is the picking of fruits when
ready to be sold or eaten.
______ 4. The right time to harvest depends on the
demand, market, and price.
______ 5. Mangoes are harvested when they
mature because this is the stage when they are firm
and fresh.

Market Demands For Fruits

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Market demands for fruits

The term market is used to denote a place

4. This is the sale of goods in a relatively large quantity to

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