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Major Project On: "A Comparative Study On Electrolux and LG Rerifregator IN Bilaspur City"

This document presents a comparative study of refrigerators produced by Electrolux and LG in Bilaspur City, India. The study aims to compare sales volumes and determine factors influencing customer preferences between the two brands. It outlines company profiles of Electrolux and LG and lists objectives of comparing sales, customer awareness, reasons for preferences, and satisfaction levels. The research methodology section describes a descriptive study of 100 customers through interviews. Several data analyses are shown comparing reasons for choosing each brand and customer satisfaction levels. Hypothesis testing found consumers are more satisfied with Electrolux refrigerators. Key findings indicate price and reputation influence choices more for LG, while Electrolux has a larger market share. Recommendations include targeting lower income groups

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aksrinivas
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67 views

Major Project On: "A Comparative Study On Electrolux and LG Rerifregator IN Bilaspur City"

This document presents a comparative study of refrigerators produced by Electrolux and LG in Bilaspur City, India. The study aims to compare sales volumes and determine factors influencing customer preferences between the two brands. It outlines company profiles of Electrolux and LG and lists objectives of comparing sales, customer awareness, reasons for preferences, and satisfaction levels. The research methodology section describes a descriptive study of 100 customers through interviews. Several data analyses are shown comparing reasons for choosing each brand and customer satisfaction levels. Hypothesis testing found consumers are more satisfied with Electrolux refrigerators. Key findings indicate price and reputation influence choices more for LG, while Electrolux has a larger market share. Recommendations include targeting lower income groups

Uploaded by

aksrinivas
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 26

MAJOR PROJECT ON

“A COMPARATIVE STUDY ON
ELECTROLUX AND LG
RERIFREGATOR IN
BILASPUR CITY”

Gagandeep Singh Jaswal


MBA 4th SEM
CHOUKSEY ENGG.
COLLEGE.
CONTENTS
 1.COMPANY PROFILE
 2.OBJECTIVES.

 3.COMPARATIVE STUDY.

 4.RESEARCH METHODOLOGY.

 5.DATA ANALYSIS AND

INTREPRETAION.
 6.HYPOTHESIS TESTING.

 7.FINDINGS.

 8.RECOMMENDATION.

 9.CONCLUSION.
COMPANY PROFILE
ELECTROLUX
 Electrolux manufacturer of refrigerators and
washing machines acquired Maharaja
International Ltd five years back and later went
for joint ventures with Kelvinator and Voltas
Ltd.
LG
 LG Electronics pursues its 21st century vision of
becoming a true global digital leader who can
make its customers worldwide happy through its
innovative digital products and services. LG
Electronics set its mid- and long-term vision
anew to rank among the top 3 electronics,
information, and telecommunication firms in the
world by 2010.
OBJECTIVE OF THE STUDY
 To compare the sales volume of these brand (Electrolux and
LG).
 To find out what are the various factors (brand, price,
durability, convenience etc.) which influence customer’s
preference to buy refrigerator of particular brand.
 To find the customer awareness regarding the refrigerators.

 To find out the reason of preferences of consumers towards


refrigerator of particular brand
 To find out the consumer perception, satisfaction level
towards particular brand of refrigerators.
MEANING OF COMPARATIVE
STUDY:
 Comparative study reveals the competitive
position of the company as well as competitor's
activities. It is of paramount of importance to
measure the share of market owned y a
company’s product by assessing its own
strengths and weaknesses.
RESEARCH METHODOLOGY
 Research: Descriptive
 Sample unit: Customers.

 Sample size: 100

 Universe: Bilaspur City


 Collection of data: -

 Primary data: Through personal interview from electrolux and LG

refrigretor Consumer.
 Secondary data: Internet, Company brochers, Newspaper,.

 
DATA ANALYSIS AND
INTERPRETATION
1. DO YOU HAVE A REFRIGERATOR?
2. REASON FOR SELECTING LG
REFRIGERATOR.
3. REASON FOR SELECTING
ELECTROLUX REFRIGERATOR.
4. SPECIFIC FACTOR CUSTOMER SEARCH
IN REFRIGERATORS.
5. REASON FOR USING REFRIGERATOR.
6. BRAND SWITCHING IN CASE OF A
PARTICULAR PRODUCT.
7.CUSTOMER VIEW REGARDING THE
PRICING OF A PARTICULAR BRAND
(REFRIGERATORS).
16 15 15
14
14 13
12
12
10
10
8
8
6 Electrolux
6 LG
4
4 3
2
0
Highly Satisfied Indifferent Dissatisfied Highly
satisfied dissatisfied
8.MARKET SHARE OF ELECTROLUX
AND LG REFRIGRETOR?
9.CUSTOMER SATISFACTION LEVEL OF LG
AND ELECTROLUX REFRIGERATORS.

60
55

50

40
31
30 Satisfaction
Dissatisfaction
20

9
10
5

0
Electrolux LG
HYPOTHESIS

H0: Consumers are dissatisfied with LG.

Ha: Consumers are satisfied with


Electrolux.
CHI SQUARE TEST
Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/Ei

Highly 29 20 9 81 4.05
Satisfied
Satisfied 25 20 5 25 1.25

Indifferent 20 20 0 0 0

Dissatisfied 19 20 -1 1 0.05

Highly 7 20 -13 169 8.45


dissatisfied
Total 13.8
 X2 = ∑ (Oi-Ei)2 /Ei = 13.8
 
 Calculated Value = 13.8
 
 Degree of freedom = (n-1)
= 5-1
= 4

 Level of significance = 5%
 
 Tabulated value = 9.488
 
The table value of X2 for 4 degree of freedom at 5% level of significance is 9.488.so the
tabulated value < calculated value.

 Interpretation
The calculated value of X2 is higher than this table value. So our Ha (alternative hypothesis) is
selected.
FINDINGS
 Reputation of the company or its image in the mind of
people played an important role in deciding about the
brand of refrigerators.
 The price of the refrigerators is one of the important
factors who affect the buying behavior of the customer.
 Price of LG refrigerators is less as compared to the
ELECTROLUX refrigerators.
 Customer are prefer ELECTROLUX refrigerators rather
than LG refrigerators.
 Market share of ELECTROLUX refrigerators in
Bilaspur city is 60%.
RECOMMENDATIONS
 Companies should also target lower middle class,
because due to industrial development the income of this
class is increasing and they are being capable to use the
refrigerator.
 It can be suggested that the companies should have wide
range of refrigerator to take different segment or
Market. If company offers more choices, the more
changes the customers will buy the company's product.
Moreover, on that count the company can convince the
customers about their price level adopted even it is
higher in his eyes.
 Company should have direct contact with not only
dealers but also with retailer, in this way company may
aware about retailer's problems and customer perceptions
also.

 Frequently feedback should be taken from customer


regarding their problems in availability of refrigerators.
LIMITATION OF STUDY

 As company's official of Head quarter/office were far


away from the researcher so the research was based on
information provided by the company websites as
secondary data.

 Due to administrative constraint the sample size is


restricted to small figure.

 The cost consideration is taken into account. The


expenses bear by researcher himself.
CONCLUSION
THANK
YOU

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