Scribd Logo
Upload

Welcome to Scribd!

  • 21 views

    IBM Presentation: Made By-Mihir Bansal BBA, 3 Year, 2 Shift

    Uploaded by

    Mihir Bansal
    This document summarizes IBM's presentation on Starbucks' international business operations. It outlines the stages of international business, from domestic to transnational companies. It then discusses Starbucks specifically, including its products, subsidiaries, and founding. Starbucks uses polycentric and regiocentric approaches. It has over 32,000 stores in 79 countries, entering markets through various modes like FDI and franchising. Key regions discussed include the Americas, Europe, Asia, and Starbucks' entry into India through a joint venture with Tata Global Beverages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    IBM Presentation: Made By-Mihir Bansal BBA, 3 Year, 2 Shift

    Uploaded by

    Mihir Bansal
    21 views18 pages
    This document summarizes IBM's presentation on Starbucks' international business operations. It outlines the stages of international business, from domestic to transnational companies. It then discusses Starbucks specifically, including its products, subsidiaries, and founding. Starbucks uses polycentric and regiocentric approaches. It has over 32,000 stores in 79 countries, entering markets through various modes like FDI and franchising. Key regions discussed include the Americas, Europe, Asia, and Starbucks' entry into India through a joint venture with Tata Global Beverages.

    Original Description:

    Original Title

    IBM Presentation

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document summarizes IBM's presentation on Starbucks' international business operations. It outlines the stages of international business, from domestic to transnational companies. It then discusses Starbucks specifically, including its products, subsidiaries, and founding. Starbucks uses polycentric and regiocentric approaches. It has over 32,000 stores in 79 countries, entering markets through various modes like FDI and franchising. Key regions discussed include the Americas, Europe, Asia, and Starbucks' entry into India through a joint venture with Tata Global Beverages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    21 views18 pages

    IBM Presentation: Made By-Mihir Bansal BBA, 3 Year, 2 Shift

    Uploaded by

    Mihir Bansal
    This document summarizes IBM's presentation on Starbucks' international business operations. It outlines the stages of international business, from domestic to transnational companies. It then discusses Starbucks specifically, including its products, subsidiaries, and founding. Starbucks uses polycentric and regiocentric approaches. It has over 32,000 stores in 79 countries, entering markets through various modes like FDI and franchising. Key regions discussed include the Americas, Europe, Asia, and Starbucks' entry into India through a joint venture with Tata Global Beverages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    IBM Presentation

    Made by- Mihir Bansal


    BBA,3rd year,2nd shift
    Contents
    1. Stages of International Business
    2. International Business Approaches
    3. Starbucks Corporation
    4. International Business of
    Starbucks
    5. Americas
    6. Europe
    7. Asia
    8. Starbucks in India
    Stages of International
    Business
    1.Domestic Company:
    Limits operation, Vision, Mission to National Political
    boundaries.
    2.International Company:
    Focus on domestic practices but extent wings to foreign
    countries.
    3.Multinational Company
    Different strategy for different market.
    4.Global Company
    Either produce in one country and market globally or
    produce globally and market domestically.
    5.Transnational Company
    Produces, markets, invests and operates across the
    world.
    International Business
    Approaches
    1. Ethnocentric Approach
    It is maintenance of domestic
    approach towards IB.
    2. Polycentric Approach
    the company establishes a foreign
    subsidiary company and decentralises
    all the operations and delegates
    decision-making and policy making
    authority to its executives.
    3. Regiocentric Approach
    The company after operating successfully in a
    foreign country, thinks of exporting to the
    neighbouring countries of the host country. At
    this stage, the foreign subsidiary considers the
    regional environment( for example Asian
    environment like laws, culture, policies etc.) for
    formulating policies and strategies.
    4. Geocentric Approach
    Under this approach, the entire world is just like
    a single country for the company. They select
    the employees from the entire globe and operate
    with a number of subsidiaries. The headquarters
    coordinate the activities of the subsidiaries.
    Starbucks Corporation
    • Starbucks Corporation is an
    American
    multinational chain of coffeehouses
    and roastery
    reserves headquartered in Seattle,
    Washington.
    • It is the world’s largest coffeehouse
    chain.
    • The company is ranked 114th on the
    Fortune 500 and 288th on
    the Forbes Global 2000.
    • Products: Coffee beverages,
    Smoothies, Tea, Baked goods
    and Sandwiches.
    • Subsidiaries: Starbucks Coffee,
    Evolution fresh, Ethos water,
    Teavana, Seattle’s best coffee,
    TATA Starbucks etc.
    • Founded in 1971 by Jerry
    Baldwin, Zev Sigel, Gordon
    Bowker.
    • It was later sold to Howard
    Schultz in 1980s.
    International business of
    Starbucks
    • As of September 2020,
    Starbucks had 32,660
    locations spanning 79
    countries and territories on
    six continents.
    • Starbucks is a Global
    company.
    • Starbucks uses polycentric
    and regiocentric approach
    of EPRG Model.
    • Popular entry modes used by
    Starbucks to enter in international
    market are Foreign direct
    investment, Licensing, franchising,
    joint venture.
    Americas
    • In September 2002, Starbucks opened its
    first store in Latin America, in Mexico City.
    By 2016, there were more than 500
    locations in Mexico.
    • In August 2013, Starbucks's CEO 
    Howard Schultz personally announced
    the opening of Starbucks stores in 
    Colombia.  Starbucks noted that the
    aggressive expansion into Colombia was
    a joint venture with Starbucks's Latin
    partners, Alsea and Colombia's Grupo
    Nutresa that has previously worked with
    Starbucks by providing coffee through
    Colcafe. 
    Europe
    • In 1998, Starbucks entered the 
    United Kingdom market in 1998 with
    the US$83 million acquisition of the
    then 56-outlet, UK-based 
    Seattle Coffee Company, re-branding
    all those stores as Starbucks.
    • In October 2002, Starbucks
    established a coffee trading company
    in Lausanne, Switzerland to handle
    purchases of green coffee. All other
    coffee-related business continued to
    be managed from Seattle.
    • In February 2010, Starbucks
    opened in Arlanda Airport
     outside Stockholm, its first
    location in Sweden.
    • In May 2012, Starbucks
    opened its first coffeehouse
    in Finland, with the location
    being Helsinki-Vantaa Airport
     in Vantaa.
    • On April 21, 2015, Kesko,
    the second largest retailer in 
    Finland, announced its
    partnership with Starbucks,
    with stores opened next to 
    K-City market hypermarkets.
    Asia
    • In July 1996, the first Starbucks
    location opened outside of North
    America: a store in Tokyo, Japan. In
    September 2014, Starbucks
    announced the acquisition of the
    remaining 60.5% stake in Starbucks
    Coffee Japan that it did not already
    own, for $913.5 million.
    • In October 2011, Starbucks opened
    another location in Beijing, China, at
    the 
    Beijing Capital International Airport's
    Terminal 3, international departures
    hall; making the company's 500th
    store in China. The store is the 7th
    location at the airport.
    Starbucks in India
    • In January 2011, Starbucks
    Corporation and Tata Coffee
     announced plans to begin
    opening Starbucks locations in
    India.
    • Despite a false start in 2007, in
    January 2012 Starbucks finally
    announced a 50:50 joint venture
    with Tata Global Beverages, called
    Tata Starbucks Ltd., which would
    own and operate outlets branded
    "Starbucks, A Tata Alliance".
    • On 19 October 2012,
    Starbucks opened its first
    store in India, measuring
    4,500 sq. ft in Elphinstone
    Building, Horniman Circle, 
    Mumbai.
    • Starbucks opened its first
    roasting and packaging plant
    to supply its Indian outlets in
    Kodagu, Karnataka in 2013.
    •  All espressos sold in Indian
    outlets are made from Indian
    roasted coffee beans
    supplied by Tata Coffee.
    Thank You

    You might also like