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    Group 6 - Apple Final.1

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    siddharth
    Apple Inc. was presented by five students. It discussed Apple's history from its founding in 1976 to present products. It covered Apple's past commercial successes, areas of history created, and current product portfolio and strategy map. The alleged future plans section discussed potential electric cars, energy products, augmented reality, virtual reality, and the HomePod. A SWOT analysis was also included.

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    Group 6 - Apple Final.1

    Uploaded by

    siddharth
    135 views20 pages
    Apple Inc. was presented by five students. It discussed Apple's history from its founding in 1976 to present products. It covered Apple's past commercial successes, areas of history created, and current product portfolio and strategy map. The alleged future plans section discussed potential electric cars, energy products, augmented reality, virtual reality, and the HomePod. A SWOT analysis was also included.

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    Apple case study PPT

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    Group 6_Apple final.1

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    Apple Inc. was presented by five students. It discussed Apple's history from its founding in 1976 to present products. It covered Apple's past commercial successes, areas of history created, and current product portfolio and strategy map. The alleged future plans section discussed potential electric cars, energy products, augmented reality, virtual reality, and the HomePod. A SWOT analysis was also included.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    135 views20 pages

    Group 6 - Apple Final.1

    Uploaded by

    siddharth
    Apple Inc. was presented by five students. It discussed Apple's history from its founding in 1976 to present products. It covered Apple's past commercial successes, areas of history created, and current product portfolio and strategy map. The alleged future plans section discussed potential electric cars, energy products, augmented reality, virtual reality, and the HomePod. A SWOT analysis was also included.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Apple Inc.

    •Presented by:
    •Siddharth Chechani – 2202063
    •Chakshu Juggal – 2201044
    •Ashwini - 2201037
    •Divyanshu Raj - 2201062
    •Divyakant Mangulikar - 2201061
    Areas covered:
    •The past
    Discussion about the history, 1st commercial success, where Apple created
    history (past to present products)

    •The present
    Strategy map, Acquisitions, Supply Chain, Success factors, product portfolio

    •Alleged Future Plans


    Supposed future products and concepts
    History of
    Apple
    Initial Days:
    1. Founded by Steve Jobs and Steve Wozniak in 1976

    2. Started in a Garage

    3. First Product: The Apple I (One), a base working kit


    consisting of Motherboard with CPU and RAM (not marketed
    as a complete personal computer)
    1 Commercial Success:
    st

    With Apple 2, the next apple product after Apple 1, Apple achieved its first ever Commercial
    Success due to Apple 2’s complete package with Color display and Motherboard, CPU and RAM, it
    became an instant hit among  legions of amateur programmers. 
    History created by Apple:

    The Mac

    The first iPhone

    The iPod and iTunes

    iPad

    Apple watch

    Intel to Apple Silicon transition


    Companies by their business relationships with Apple 
    Product portfolio:

    1 2 3
    What is a product Who uses a How can a business
    portfolio? product portfolio? classify its products
    in a product
    portfolio?
    Product portfolio
    Smart phone Segment
    Product Portfolio Analysis by BCG

    Laptops and iPads Segment


    What’s Next
    •Electric Car
    •According to the Syndey Morning
    Herald, Apple wants to start producing
    an electric car with autonomous driving
    as soon as 2020

    •Apple energy
    •Apple energy LLC is a wholly owned
    subsidiary of apple inc. that sells solar
    energy
    AUGMENTED REALITY
    •Microsoft has the HoloLens headset. Google has Project
    Tango for Android devices and, one day, headgear like
    Google Glass.
    Apple's approach is different.
    •There weren't any AR goggle demos or TED-talk-Esque
    prophecies about how a pair of glasses will soon be the only
    computer you need. Instead, Apple is starting with something
    already very familiar: the iPhone and a new way for
    developers to build AR apps for the phone.
    •Apple will get a major advantage over its AR competitors
    with one simple software update.

    •
    Virtual Reality

    •Now the time feels right for Apple, and it's


    offering a new set of tools in the coming macOS
    Sierra software that it says will let developers
    connect VR headsets and create 3D and VR
    content.
    •This isn't about attracting gamers and VR
    enthusiasts to the Mac. This is about making sure
    Apple's most dedicated class of users has the tools
    it needs to create the content of the future
    HOMEPOD AND AMBIENT
    COMPUTING

    •HomePod, the new Amazon Echo competitor, is Apple's


    biggest new Trojan horse of all.
    •Even though Apple focused on HomePod's music
    capabilities and pitched it as a new kind of home stereo, it
    undersold the rest of the real potential. HomePod is also
    Apple putting Siri in your home in a new way and making
    a long-term play for the concept of ambient computing, in
    which everything you own is connected and powered by
    an underlying artificial intelligence.
    SWOT Analysis
    Started with Apple I (base working kit)

    Discussed about supply chain- 97% outsourcing,


    agreement, collaboration
    Summary
    Discussed about product portfolio by BCG
    matrix

    Success– Extensive R&D, retail distribution,


    good advertising, breadth of product line

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