MGCR 331 F22 S13 Revision

MGCR 331 – Information Systems
Session 13
Midterm revision
Fall 2022
Sol Tanguay (M.Sc., M.B.A., Ph.D.)

Information Systems Area
Desautels Faculty of Management
Midterm Seating Arrangements
Exam booklet instruction page (2 versions)
Slide deck (Sessions 2-8)
Non exhaustive concept review.

READINGS REQUIRED FOR MIDTERM EXAM
• General rule: All case studies are excluded.
• Web analytics (session 5) is included. Questions are designed based on PowerPoint slide deck and the session content in
general.
• Chapter 1 is excluded.
• Chapter 2 - These sections are covered:
• Introduction
• Section 2.1 Business processes
• Section 2.2 Business process reengineering, business process improvement and business process management
• Section 2.3 Business pressures, organizational pressures, and information technology support
• Section 2.4 Competitive advantage and strategic information systems
• Subsection: Porter’s value chain model is not taught in class and is excluded from midterm exam.
• Subsection: Strategies for competitive advantages is not taught in class and is excluded from midterm exam.
READINGS REQUIRED FOR MIDTERM EXAM
• Chapter 5 - Data and knowledge management - All chapter is included except the
following section: Section 5.5 Knowledge management
• Chapter 5 - Appendix: Fundamentals of relational database operations is included.
• Chapter 7.1 + Slide deck
• Chapter 12- Business analytics is included except the following section: Section 12.6
Presentation tools (dashboards and geographic information systems)
• All the four (4) excel sessions are included in midterm. Please make sure you have
covered the PowerPoint slide decks as well as the course pack you obtained from
Harvard Business Publishing Education webpage.
Session 2 - Strategy, technology, and information systems
Identify, describe and

explain 2 technology
pressures relevant to McGill
University
Chapter 2 Organizational Strategy, Competitive Advantage, And Information Systems (2.3 and 2.4)
Session 3 - Business process optimization with
information systems
• Business process
• Cross-functional processes
• Business process modelling
• Roles of IS in business processes
• BPR
• BPI
• BPM
Session 4 - E-Business, E-Commerce, and the
digitalization of organizations
• Identify and describe 2 main e-commerce mechanisms?
• Using www.mcgill.ca as an example, what attributes these 2 mechanisms should
have?
Chapter 7 e-Business and e-Commerce
Session 5 - Web Analytics and website user behavior, a
goldmine of insights
• Web Analytics • Users, Sessions & Hits
• Property and views • Goals
• ABC model
• Audience
• Acquisition
• Behaviour
• Conversion
Session 6 - Data management, databases, big data, and
knowledge management
• Data Management • Data warehouse
• Difficulties of Managing Data • Data mart
• Sources of data • ETL
• Data governance • Metadata
• Master data management • Data Mining
• Master data • Generic Data Warehouse Environment
• Transactional data • Data Lake
• Data Hierarchy
• Database Management Systems
• Big Data & 3Vs of Big Data
• Issues with Big Data
Chapter 5 Data and Knowledge Management

Session 7 - Fundamentals of Relational Database
Operations
• Relational database • Entity Relationship Modeling
• Record • Connectivity
• Attribute • Cardinality
• Primary key • One-to-one relationship
• Secondary key • One-to-many relationship
• Foreign key • Many-to-many relationship
• Entity • Normalization
• Instance • Joins
• Query languages - SQL and QBE • Functional dependencies
Appendix 5.6
Session 8 - Business Analytics: continuously improving
decision-making using information systems
• Business Analytics • Business analytics process
• The Manager’s Role and Decision • Business Analytics Tools
Making • Descriptive Analytics
• Decision making process • Decision Support Systems
(intelligence, design and choice)
• Predictive analytics
• Why Managers Need IT Support
• Prescriptive analytics
• Decision-support framework
• Problem Structure
• Nature of decisions
• Business analytics
Chapter 12 Business Analytics

Excel (Sessions 9-12)
HBP Coursepack
Quasi-exhaustive list of Excel Functions
1. Mathematical operations 14. MIN 27. IFERROR
2. Absolute vs. relative references 15. COUNT 28. XLOOKUP
3. Naming ranges 16. COUNTA 29. PV
4. SUM 17. SMALL 30. FV
5. SUMPRODUCT 18. LARGE 31. PMT
6. SQRT 19. SUMIF 32. PivotTable
7. EXP 20. SUMIFS 33. Goal Seek
8. LN 21. COUNTIF 34. Data Tables
9. AVERAGE 22. COUNTIFS 35. Charts & Sparklines
10. AVERAGEIF 23. IF Function
11. AVERAGEIFS 24. Nesting IF
12. MEDIAN 25. AND
13. MAX 26. OR
Let’s try a few more
Question 1
• Describe three scenarios, where BPI, BPM, and BPR would be

best for a company. (3 pts)
• What role do executives play in carrying out these initiatives?
(2 pts)
• What role do employees play in carrying out these initiatives?
(2 pts)
Question 2
A company decides to implement a new e-commerce site to sell its

merchandise online.
The company expects that the implementation of this information systems will
provide a sustainable competitive advantage.
a) Is their expectation realistic? Briefly explain why. (2 points)

b) Briefly explain what they mean by a sustainable competitive advantage (2 points)
c) Identify and briefly explain two potential challenges in using IT for sustainable competitive advantage. (2
points)
Question 3
• City of Montreal (municipality) intends to equip the whole city with wi-fi access
points. They have created a detailed list of what they require and now its time to find
a company that can get the job done efficiently and effectively.
• What e-commerce mechanism do you suggest them to choose to satisfy
their needs?
• Identify it, describe it, and mention why it is an advantageous one.
20-question revision
Kahoot
Questions

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MGCR 331 – Information Systems

Sol Tanguay (M.Sc., M.B.A., Ph.D.)

Non exhaustive concept review.

Identify, describe and

Chapter 5 Data and Knowledge Management

Chapter 12 Business Analytics

• Describe three scenarios, where BPI, BPM, and BPR would be

A company decides to implement a new e-commerce site to sell its

a) Is their expectation realistic? Briefly explain why. (2 points)

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