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    (Slideshare Downloader La) 62978a41161cb

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    Gane Sindhu
    Social media has become a major mode of interaction globally, with over 2 billion active accounts. It is used for communication, business, and staying connected. While large companies and governments have effectively utilized social media, it has also negatively impacted society. Many people now get their news from social media rather than traditional sources, and spend more time online than in real life. Statistics show that social media use is rising, especially among youth, but it also risks replacing in-person social interaction and spreading misinformation.

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    (Slideshare Downloader La) 62978a41161cb

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    Gane Sindhu
    94 views17 pages
    Social media has become a major mode of interaction globally, with over 2 billion active accounts. It is used for communication, business, and staying connected. While large companies and governments have effectively utilized social media, it has also negatively impacted society. Many people now get their news from social media rather than traditional sources, and spend more time online than in real life. Statistics show that social media use is rising, especially among youth, but it also risks replacing in-person social interaction and spreading misinformation.

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    Social media has become a major mode of interaction globally, with over 2 billion active accounts. It is used for communication, business, and staying connected. While large companies and governments have effectively utilized social media, it has also negatively impacted society. Many people now get their news from social media rather than traditional sources, and spend more time online than in real life. Statistics show that social media use is rising, especially among youth, but it also risks replacing in-person social interaction and spreading misinformation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views17 pages

    (Slideshare Downloader La) 62978a41161cb

    Uploaded by

    Gane Sindhu
    Social media has become a major mode of interaction globally, with over 2 billion active accounts. It is used for communication, business, and staying connected. While large companies and governments have effectively utilized social media, it has also negatively impacted society. Many people now get their news from social media rather than traditional sources, and spend more time online than in real life. Statistics show that social media use is rising, especially among youth, but it also risks replacing in-person social interaction and spreading misinformation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    SOCIAL MEDIA

    ARTIFICIAL
    INTELLIGENCE
    K seerisa
    INTRODUCTION

    •Over the past ten


    years, social media
    has become one of
    the biggest modes of
    interaction between
    the public,
    organizations and
    businesses all over All

    the world.
    • Social media in general has had a huge impact
    on the economy, the environment, politics and
    society as whole.
    • There are 2.08 billion active social media
    accounts and as technology continues to rise,
    so will users.
    • It is being used for communication, trade and
    even allows us to be a part of other people's
    lives more than ever.

    - )f
    ADVANTAGES

    • Large businesses are increasingly using websites


    such as Facebook and Twitter to publicize their
    brand.
    •A CareerBuilder Survey found that 45°/o of
    employers are now using social networking sites
    to screen potential employees.
    • Educational groups have also started making use
    of these sites.
    • The government and political leaders are able to
    reach out to people from all walks of life with
    whom they would not have been able to reach
    out
    to otherwise.
    Remember when
    SOCIAL MEDIA
    SITES LIKE people had diaries and
    TWITTER&
    FACEBOOK CAN
    got mad Vvhen
    CREATE A GREAT
    SOCIAL TOOL, BUT
    someone read them?
    AT THE SAME Now they put
    TIME IT CAN BE
    DANGEROUS AND everything online and
    ADDICTIVE, AND rs
    TAKING OVER OUR get mad when
    DAY TO DAY
    LIVES.
    people don't.
    IT'S AFFECTS

    • Social media is taking over people's lives, making them


    create 'online' personas different from real life
    • A recent study has shown that 48°/o of youths now get
    their news fram Facebook.
    • This can be seen as a positive though, with social
    networking sites enabling individuals to keep up with
    current news and trends.
    • But not all information on the 'internet' can be trusted,
    with fake news and rumors being mistaken as "verified
    news" very often these days.
    ''SOCIAL ACTIVITIES REALLY ARE
    BECOMING LESS AND LESS 'SOCIAL' BY
    THE MINUTE."
    AFFECTS ON OTHER SOURCES OF MEDIA

    • Mark Zuckerburg has made it clear that he want


    Facebook to serve as a "WORLD NEWSPAPER."
    • What's more, online news sources officially surpassed
    print newspapers in ad revenue in 2010.
    • We're getting news as it happens-sometimes even
    before news organizations have a chance to report it.
    • Not only this, but with BBC News and Mail Online
    replacing newspapers & Pinterest and lnstagram
    substituting magazines, social media has almost finished
    the use of newspapers and other forms of media.
    FACTS AND FIGURES

    • There are more mobile phones in the world than


    toothbrushes.
    • Japanese social media users will rise to 30.1
    million by 2018
    which will make up about 25°/o of their
    population.
    • 62-68°/o of UK & US citizens with internet access use
    Facebook. This is surprisingly low compared to countries
    such as Indonesia (93°/o), Chile (96°/o) and Congo (98°/o)
    • The average smartphone user checks Facebook 14 times
    every day (over 20°/o of the world's population are
    estimated to have a smartphone)
    • Over 500 million tweets are posted each day, by over 200
    million active monthly users
    • 100 hours of video footage are uploaded to YouTube every
    PAKISTAN

    • Looking at the internet usage trends in Pakistan, the


    use of social media platforms and search engines is
    one of the favorite activities of internet users.
    • Facebook is the most popular social platform/website
    which handles more than 12 million users from Pakistan
    • Google is the second most accessed website in the
    country.
    • Twitter and lnstagram are also among the toppers in the
    list of most online hits per day.
    Facebook Pages Stats in Pakistan

    G
    LOCill F.ans Tot al F.ar,5

    1 Daraz Online 1 705 781 1 707 468


    Shopping

    2 Kaymu.pk 1 579 267 6 442 508

    3 Shariq Text1les 1 100 857 1 247 222

    Ji BnB Accessories 1 069 779 1 179 970

    5 Telemart 1 066 300 1 118 045


    STATISTICS

    • Statistics show that a shocking 57°/o of people


    using social networking sites talk to more people
    online than in real life.
    • People are spending more time at home on
    Facebook and Twitter, seeing what is going on
    around them rather than actually getting up and
    doing something productive with their day.
    lOfL. t N 1
    A WH OPP IN G _Ste.pl
    I
    SM
    $._
    I
    48% OF 18-34
    YEAR
    OLDSCHECK
    e ; J wjtt
    FACEBOOK WHEN r
    THEYWAKEUP 2ma b10
    1
    '=-
    I

    A N D 28% OF 1 8
    THESE DOING SO
    BEFORE1HEY
    Sttt _:_ T ke,
    fL5YJf,fwe.
    (

    HA VE EVEN o:-
    ) - - - - •
    GOT OUT OF
    BED.
    CONCLUSION

    • Social media has both good and bad aspects to it.


    • It is encouraging younger people to interact with news,
    politics and issues beyond what they might encounter in
    their day to day lives.
    • However, there is a tipping point where people do spend
    too long online and are influenced the wrong way when
    they take on false information.
    • Yes, social media has taken over our lives, but it is the
    way we use it that determines whether that is a good or
    bad thing.
    ,

    THANKYOU

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