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    E-COMMERCE PRESENTATION (Edited)

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    Namyenya Mary
    The document discusses e-commerce and its importance. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. It then discusses types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, and mobile e-commerce. The document also outlines applications of e-commerce in finance, benefits of e-commerce for customers, shareholders, and employees, as well as factors that encourage and hinder its use.

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    © All Rights Reserved
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    E-COMMERCE PRESENTATION (Edited)

    Uploaded by

    Namyenya Mary
    70 views25 pages
    The document discusses e-commerce and its importance. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. It then discusses types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, and mobile e-commerce. The document also outlines applications of e-commerce in finance, benefits of e-commerce for customers, shareholders, and employees, as well as factors that encourage and hinder its use.

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    E-COMMERCE PRESENTATION (edited)

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    The document discusses e-commerce and its importance. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. It then discusses types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, and mobile e-commerce. The document also outlines applications of e-commerce in finance, benefits of e-commerce for customers, shareholders, and employees, as well as factors that encourage and hinder its use.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    70 views25 pages

    E-COMMERCE PRESENTATION (Edited)

    Uploaded by

    Namyenya Mary
    The document discusses e-commerce and its importance. It defines e-commerce as the buying and selling of goods and services over electronic networks like the internet. It then discusses types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, and mobile e-commerce. The document also outlines applications of e-commerce in finance, benefits of e-commerce for customers, shareholders, and employees, as well as factors that encourage and hinder its use.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 25

    E-COMMERCE

    122763-Aeeman Bakor
    121421 Achieng Cynthia Tracy
    119521-Collins Maina
    122833-Garang Alaak
    122431-Elsie Masharia
    093109-Brian Mugambi
    103306-Neeral Davdra
    122430-Ikram Maalim
    E-COMMERCE

    E-commerce (electronic commerce) is the buying and selling of goods and


    services, or the transmitting of funds or data, over an electronic network,
    primarily the internet.
    These business transactions occur either as business-to-business (B2B),
    business-to-consumer (B2C), consumer-to-consumer or consumer-to-
    business.
    IMPORTANCE OF E-COMMERCE

    1. Customer Analytics E-Commerce Stats and Customer shopping data


    The most valuable asset of an E-Commerce website is the collection of all
    sorts of Data that enable Businesses to refine everything from their
    products, services and brands to the Marketing Strategies.
    With E-Commerce, the entire Shopping experience is automatic and
    stored on servers, with the right experts the analysis of the collected
    data will optimize the entire business.
    2. Business Expansion in new Markets with new Consumers

    E-Commerce empower Companies to scale their business, accordingly,


    allowing Businesses to sell their products, services, and brands anywhere in
    the world regardless of the country and the time zones.
    Having an E-Commerce store broadens the range of products, services and
    brand thus expanding the Businesses while increasing the number of more
    customers and diversifying sales.
    3. The Best Marketing Tool

    E-Commerce is the best marketing tool that a Business would ever have, thanks
    to the customized SEO that the website can use for its visibility worldwide
    while targeting the right Consumer Audience optimizing the Marketing Budget.
    With Excellent SEO, E-Commerce will appear in the top results of Search
    Engines; the combination with Marketing Campaigns and social media will
    provide Business a platform to engage and build trust with their Customers
    through reviews and ratings, as well as keeping them informed with regular
    posts about products, services and brands.
    4. Cost Reduction and Time Optimization

    Having an online store enables Businesses to increase profitability with less risk
    and expenses, E-commerce is digital and allows to store the products directly into a
    warehouse with automated inventory that are immediately available after the
    order has been finalized.
    The lower costs allow Businesses to be more competitive by decreasing their
    operating costs thus leading to significant increases in revenue margin, while
    expanding the Market share given that E-commerce, besides reducing costs and
    increasing the available capital for more investments increase the Businesses
    visibility presence against competitors.
    5. Open 24*7/365 Thus Increases Businesses’
    Market Share
    Due to the internet’s accessibility, millions of people across the world can
    view the E-Commerce at any time, allowing a faster Business Expansion at a
    lower cost while reaching larger audiences.
    The greatest advantages of E-Commerce compared to the regular stores is
    the Audience that is possible to reach through a website in comparison to
    the audience that can be reached through a physical store and local
    advertising.
    TYPES OF E-COMMERCE

    1. Business to Consumer (B2C) E-Commerce


    Online content purchases, travel, banking, real estate, and other sorts of
    services are all included in business-to-consumer (B2C) e-commerce. There
    are seven distinct B2C business models: portals, community providers/social
    networks, transaction brokers, content providers, internet retailers, and
    service providers. According to research, B2C e-commerce will likely
    continue to increase globally by more than 10% yearly over the next few
    years.For example, Amazon sells consumer products to retail consumers.
    2. Business to Business (B2B) E-commerce

    The majority of e-commerce is carried out by these companies, who


    concentrate on selling to other businesses. However, just a small
    percentage of all B2B trade (which is still mostly manual), indicates that B2B
    e-commerce has a significant potential for growth. For example, Metalshub
    that provides metal to the metal industry.
    3. Consumer to Consumer (C2C) E-commerce

    This gives users a method to transact with one another online with the
    assistance of a market maker (also called a platform provider). For example
    Ebay, Etsy, Uber, Airbnb etc.
     
    4. Mobile E-commerce

    Cellular and wireless networks are used in m-commerce to link


    smartphones and tablet computers to the Internet. Once connected, mobile
    users may do a lot of things, including make purchases, book flights, access
    internet information, and use a growing number of financial services.
    5. Social E-commerce

    It is enabled by social networks and online social relationships. Even while


    social media and networks are still relatively new to the world of e-
    commerce, they are more significant in shaping consumer behavior and
    boosting sales, which is why social e-commerce is continuously expanding.
    6. Local E-commerce

    This is a type of e-commerce that focuses on interacting with customers


    depending on their present location and is supported by local on-demand
    services. For example, Groupon provides discount vouchers in the form of
    daily deals from nearby companies to its subscribers.
    APPLICATIONS OF E-COMMERCE IN
    THE FINANCE SECTOR
    1. Electronic Billing. Banks now allow you to use their website or mobile app to automatically pay your
    invoices. Instead of waiting for and depositing a physical check, businesses can electronically invoice their
    clients and receive payment immediately.
    2. Mobile payments. Nowadays, customers may use a smartphone app to pay for many of their in-person
    transactions, whether it's a bank-backed credit card app or an app like Apple Pay that conveniently
    collects all of the customer's available payment options.

    3. Digital-only banking. E-commerce has made it possible to use apps for payments and transactions, paving
    the door for banks to undergo a change in culture. Although many big banks with an internet presence
    still have physical locations in some neighborhoods, numerous banks—like Ally—have opened as online-
    only businesses.
    APPLICATIONS OF ECOMMERCE IN
    THE FINANCE SECTOR
    4. B2B innovation. The e-commerce experience has changed the way B2B buyers anticipate buying and selling
    experiences to go. This has largely been due to the implication of e-commerce in banking in B2C spheres. E-
    commerce has enabled banks to offer faster account opening, digital invoice payment, and other
    conveniences that B2C buyers have long enjoyed. B2B buyers have experienced these features in their non-
    business life and are making demands in the marketplace that their B2B experience is more consistent and
    matches the rest of modern life
    5. International commerce. E-commerce has made it easier for people to bank internationally or pay for goods
    and services from another country without having to work around banking regulations or exchange rates.
    Third-party vendors like PayPal work as a go-between for e-commerce retailers and financial organizations
    and banks.
    USE OF EDI IN FINANCIAL SECTOR

    EDI makes financial supply chain transactions easier, including electronic payment
    of taxes by businesses, the direct deposit of employer payroll checks and the
    direct debit of consumer accounts.
    EDI reduces the complexity of processes by coordinating the information flows in
    the physical and financial supply chains
    With EDI, an organisation can electronically receive an invoice and initiate a
    payment.
    USE OF EDI IN FINANCIAL SECTOR

    EDI also provides a lower-cost alternative to traditional paper-based payment


    methodologies, while eliminating errors associated with manual processes.
    EDI technology is used in the Finance/Banking Industry to improve operational
    efficiency and reduce transaction costs across the supply chain, comprising of
    Manufacturers, Suppliers, Customers, and Logistics providers, Retailers, Wholesalers 
    Financial EDI allows for funds to be transferred electronically between financial
    institutions 
    RISKS ARISING FROM
    E-COMMERCE/EDI
    1.Data Privacy and online security risks
    2. Unauthorized access
    3.Exploitation of vulnerabilities
    4.Platform downtime
    5.Incompatible software or plugins
    BENEFITS OF USING E-COMMERCE

    1. Customers
    Faster buying processes as customers spend less time buying what they want.
    Variety as customers can choose from a wide range of goods.
    Saves on costs as there are no middlemen thus products are generally cheaper.
    Improved decision making as the customer can compare and contrast various
    products thus makes wise choices when making a purchase
    SHAREHOLDERS

    Product development to cater for the market with most customers since they can analyse
    their best and worst performers thus improve on their best-selling product.
    Wider reach since sales and purchases can be made from anywhere in the world thus may
    improve sales.
    Extends product life cycle since they can expand to other markets if the product is coming to
    the end of its cycle in the local market.
    Improved accountability as all transactions cane be audited at any time thus shareholders see
    value for their investment.
    EMPLOYEES

    Improved performance of staff as they can analyse the wide range of data online
    so as to make better decisions
    One can perform more than one job due to its less demands on physical reporting
    to duty thus generating more income.
    Enables feedback and reviews thus staff can work on their weaknesses and
    improve their strengths.
    Enables employees to attain a work-life balance since they can work remotely thus
    overall, their performance will improve in the long-term.
    GOVERNMENT

    It enables greater accountability as tax returns are made accurately and the
    government can verify it.
    FACTORS ENCOURAGING USE OF
    E-COMMERCE
    1. Internet penetration
    2. Improvement of technology
    3. Modes of payments
    4. Convenience
    5. Buyer related issues
    FACTORS HINDERING USE OF E-
    COMMERCE
    1. Lack of trust
    2. Slow adoption of mobile payments
    3. Online payment fraud
    4. Poor shopping experience
    5. Cart abandonment
    6. Lack of favorable views
    THANK YOU

    ANY QUESTIONS?

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