MIL 13 Visual Information and Media Part 1

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MEDIA AND

17
INFORMATION 0 , 2 0
1
LITERACY be
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. 2 5 em
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VISUAL INFORMATION D

AND MEDIA (PART 1)


Definition
Purpose and Importance
Types and Formats Mr. Arniel V. Ping
Visual Design Elements St. Stephen’s High School
Manila, Philippines
VISUAL INFORMATION
& MEDIA
- materials, programs, applications and the like
that teachers and students use to formulate new
information to aid learning through the use,
analysis, evaluation and production of visual
images.
TYPES OF VISUAL MEDIA
VISUAL • Photography
INFORMATION • Video
• Screenshots
• Infographics
• Data Visualization (charts
and graphs)
VISUAL MEDIA • Comic Strips/Cartoons
• Memes
• Visual Note-Taking
PURPOSE OF VISUAL INFORMATION

 gain attention
 create meaning
 facilitate retention
PURPOSE OF VISUAL INFORMATION

Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop-cover-and-hold-
on-during-shakeout-bc-day.html
The Power Of Visual Content BY DemandGen Report (2014)
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic
Source:
https://
postcron.com/
en/blog/visual-
content-
strategies-for-
social-networks/
THE POWER OF VISUAL CONTENT MARKETING
Source: http://springboardpr.ie/the-power-of-visual-content-marketing/
COMMON VISUAL MEDIA FILE TYPES

KNOW YOUR IMAGE FORMAT


HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-FORMATS-MEGA-CHEAT-
SHEETS/
KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/

Joint Photographic Experts Group


KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/

Graphics Interchange Format


KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/

Tagged Image File Format


KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/

Portable Network Graphics


KNOW YOUR IMAGE FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-
FORMATS-MEGA-CHEAT-SHEETS/
VISUAL DESIGN ELEMENTS
- the building blocks or basic units in
the construction of a visual image.
ELEMENTS OF VISUAL
DESIGN

VISUAL DESIGN ELEMENTS


 P.123 MIL TEACHING GUIDE BY CHED

THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG


 https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
LINE
 describes a shape or outline
 create texture and can be thick or thin
 maybe actual, implied, vertical, horizontal,
diagonal, or contour lines

VISUAL DESIGN ELEMENTS


P. 123, MIL TEACHING GUIDE BY CHED
LINE

Source:
https://www.interaction-
design.org/literature/article/
the-building-blocks-of-
visual-design
LINE

Author/Copyright holder:
Teo Yu Siang and
Interaction Design
Foundation. Copyright
terms and licence: CC BY-
NC-SA 3.0

Source:
https://www.interaction-
design.org/literature/
article/the-building-
blocks-of-visual-design
SHAPE
a geometric or organic area that stands out
from the space next to or around it, or
because of differences in value, color, or
texture

VISUAL DESIGN ELEMENTS


P. 123, MIL TEACHING GUIDE BY CHED
SHAPE

Source: https://www.tes.com/lessons/AML9tkm0rSdgfA/organic-versus-geometric
SHAPE

Source: http://vanseodesign.com/web-design/form-surface-volume/
VALUE
 the degree of light and dark in a design
 contrastbetween black and white and all
the tones in between

VISUAL DESIGN ELEMENTS


P. 123, MIL TEACHING GUIDE BY CHED
VALUE

Source: https://www.sitepoint.com/principles-of-design-value/
TEXTURE
 way a surface feels or is perceived to feel
 illusion
of the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects

VISUAL DESIGN ELEMENTS


P. 123, MIL TEACHING GUIDE BY CHED
TEXTURE

No Texture

With Texture
TEXTURE

Source:
https://www.pinterest.com/
pin/431853051753900979/
TEXTURE

Source:
http://
www.sibleyfineart.com/
glyscreen_oe.htm?gly/b23--
bearded-collie.htm
TEXTURE

Source: http://opinion.inquirer.net/105207/editorial-cartoon-june-29-2017
COLOR
 determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
 used
for emphasis, or may elicit emotions
from viewers
VISUAL DESIGN ELEMENTS
P. 123, MIL TEACHING GUIDE BY CHED
Source:
https://www.cr
eativeboom.co
m/resources/es
sential-colour-
guide-for-
designers-
understanding-
colour-theory/
Source:
http://www.dai
lyinfographic.
com/logos-a-
look-at-the-
meaning-in-
colors-
infographic
FORM
 a figure having volume and thickness
 an illusion of a 3-dimensional object can be
implied with the use of light and shading
 can be viewed from many angles

VISUAL DESIGN ELEMENTS


P. 123, MIL TEACHING GUIDE BY CHED
FORM

Source:
http://visualart
spdsf.blogspot.
SHAPE FORM com/2012/04/f
orm-or-
volume.html

FORM IS A SHAPE IN THREE DIMENSIONS


FORM

Source:
http://visualar
tspdsf.blogsp
ot.com/2012/
04/form-or-
volume.html
FORMATIVE ASSESSMENT
RECITATION
Source: http://www.gmanetwork.com/news/newstv/content/281695/news-tv-fan-favorite-i-juander-moves-to-
wednesdays-8-pm/story/
Source:
http://
www.gmanet
work.com/
news/
newstv/
content/
511650/
infographic-
ligtas-lindol-
tips/story/
Source:
http://
entertainment.a
bs-cbn.com/tv/
shows/
angprobinsyano
/photos/
albums/
7642516-ligtas-
tips-paalala-ng-
probinsyano
Source: https://thebeatdfw.com/2940220/bruno-mars-24k-magic-world-tour-2017-enter-to-win/

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