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    Group6 MEESHO

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    Meesho is a Bengaluru-based social commerce startup founded in 2015 with a vision to empower women in India. It has raised $215 million from investors including Facebook and Naspers. Meesho connects over 15,000 suppliers with 2 million resellers across India, allowing individuals to start an online business without investment. While growing rapidly, Meesho faces challenges in controlling high delivery expenses and building trust directly with consumers who currently interact with resellers. The startup aims to address this through diversifying its product categories and expanding partnerships.

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    Group6 MEESHO

    Uploaded by

    Johnson
    90 views8 pages
    Meesho is a Bengaluru-based social commerce startup founded in 2015 with a vision to empower women in India. It has raised $215 million from investors including Facebook and Naspers. Meesho connects over 15,000 suppliers with 2 million resellers across India, allowing individuals to start an online business without investment. While growing rapidly, Meesho faces challenges in controlling high delivery expenses and building trust directly with consumers who currently interact with resellers. The startup aims to address this through diversifying its product categories and expanding partnerships.

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    Meesho is a Bengaluru-based social commerce startup founded in 2015 with a vision to empower women in India. It has raised $215 million from investors including Facebook and Naspers. Meesho connects over 15,000 suppliers with 2 million resellers across India, allowing individuals to start an online business without investment. While growing rapidly, Meesho faces challenges in controlling high delivery expenses and building trust directly with consumers who currently interact with resellers. The startup aims to address this through diversifying its product categories and expanding partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    90 views8 pages

    Group6 MEESHO

    Uploaded by

    Johnson
    Meesho is a Bengaluru-based social commerce startup founded in 2015 with a vision to empower women in India. It has raised $215 million from investors including Facebook and Naspers. Meesho connects over 15,000 suppliers with 2 million resellers across India, allowing individuals to start an online business without investment. While growing rapidly, Meesho faces challenges in controlling high delivery expenses and building trust directly with consumers who currently interact with resellers. The startup aims to address this through diversifying its product categories and expanding partnerships.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 8

    GROUP

    Corporate ASSIGNMENT& –Innovation


    Entrepreneurship 2

    Analysis of Startup Group Assignment 1

    Abitha Pamuru Kavithasree


    Darshan Mohan Dhananjay Muqhtar Ahmed
    Kumar Neena Baby
    Dilip L Pooja. R
    Gopalakrishna R
    Introduction– Meesho

    Founded December 2015
    Headquarters Bengaluru, India
    Area served India
    Founder(s) Vidit Aatrey and Sanjeev Barnwal
    Product Mobile App
    Services Social Commerce
    Employees 750+
    URL www.meesho.com
    Meesho – Goals and Objectives

    Funding and Business


    Vision Valuation Model
    Challenges

    Empowering India’s The startup has raised $215 Meesho doesn’t


    Unorganised Retail Mn from investors including communicate with end
    Facebook, Naspers, Sequoia consumers. Their resellers
    Capital The company’s revenue
    Empowering a lot of women in
    model is to earn delivery do that job .Understand the
    India to help become
    charges as well as 10- 20% customer suspicions, and
    financially independent Meesho claims to have more commission based on the assuring the right integrity
    Meesho is a significant than 15K suppliers and 2 Mn product from resellers for them, which is
    portion of their household resellers across India. Meesho something Meesho
    has reported a loss of INR
    It also charges a hefty
    .income
    penalty for product returns platforms don’t always
    100.24 Cr, a 19X increase from .offer
    To enable small businesses FY18
    and individuals to start a High Delivery and
    business online without any . employee expense
    investment
    rural or semi-urban India
    Meesho – Success Factor

    Vision – Women empowerment

    Idea of Social Ecommerce

    The crisis response

    Attracting talent to build world class


    product

    Marketing plan and Excusition

    Top VCs investment


    Learnings Factors Impact the success of the
    startup

     A Solid Vision
     Time
     The Idea
     The leader
     The team
     The capital
     The plan
     The execution
     The crisis response
     The marketing
    Adding more Partners and Planning for
    diversification of Business

    Product Category:
     Launched with only apparel
     Expanded to Cosmetics, Jewellery
     Expanded to Accessories and Kitchen ware
     Upcoming category: Travel Agencies
    SNAPSHOT OF FINANCIALS

    Imp Note: - Finding ways to curtail Logistics overhead/expenses.


    Thank You

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