Cleaning Shoe - Nhóm 6
Cleaning Shoe - Nhóm 6
Cleaning Shoe - Nhóm 6
Phạm Hoàng Duy Trần Bùi Hoàng Long Diệp Phi Phàm
TABLE OF CONTENTS
01 DESCRIPTION OF
BUSINESS
02 CUSTOMER
ANALYSIS
03 OPERATION
PLAN
04 MARKETING
PLAN
01 description of
business
The business idea
Major products and
services
Ownership structure
SWOT
Long and short term goals
THE BUSINESS IDEAS
SLOGAN:
“YOUR SMILE,
OUR BUSINESS”
MAJOR PRODUCTS AND SERVICES
SERVICE INTERMEDIARI
(Cleaning and ES
custom) (Order)
OUR PRODUCTS
CUSTOM ORDER
TOTAL 560M
STRENGTHS ANALYSIS WEAKNESSES
• Don’t require a
WO • Risk of orders
lot of human
resources
• Product pricing
S T being canceled.
• Employees must
be skilled and
well-trained
OPPORTUNITIES THREATS
• Lots of demands • The risk of
and few supplies orders
• Expand the • Highly
customer market competitive
and
innovative in
the future
LONG – SHORT TERM GOAL
Short term goals
SALES FORECASTS
Customer Analysis
2%
24%
16- 18
19-22
Trên 22
73%
8% Quận 1
7% Quận 3
7% Quận 5
41%
10% Quận 10
Hóc Môn
11% Quận 12
16% Khác
DESCRIPTION OF CUSTOMERS
• Customer range
From 16- 20
Student 1-3 mil vnd Central city
(73%)
(92%) (72,6%) (district 1)
the majority are young people and students aged 16-20, showing a
potential market, with stable spending and a location around district 1.
LOCATION,NUMBER, RESOURCES OF CUSTOMERS
40000
• Due to Ho Chi Minh’s city
weather conditions
30000
• High sales in Jun to Sep
and Dec, Jan
20000
• Lowest sales in May
10000
0
Jan Feb Mar April May June Junly Aug Sep Oct Nov Dec
OPERATION PLAN
“
Organize, administer and evaluate
the company's business activities
periodically.
“
Evaluate the work performance
of the business including
departments.
“ communicating with
shareholders, government
entities and the public.
MR. PHÀM
CHIEF MARKETING
OFFICER
“
Creating business value with
technology.
“
Creation and strategy of
product promotion through
mass media.
Media management on
“ social platforms.
MR. LONG
OPERATION MANAGER
“ employees, handling
paperwork, labor contracts.
“
Monitor and evaluate the
performance of employees of
different departments in the
enterprise.
MR. DUY
Quality service customer
Reasonable satisfaction
price products and happiness
high
profitBrand
extension
INITIAL COSTS
14 / 2 / 2023 Valentine's Day: lucky couple 50pt discount for 1 lucky couple , 2
pairs of socks/couple
8 / 3 / 2023 International Women’s Day Give 1 teddy bear for a bill from
500k for female customers
30 / 4 / 2023 Reunification Day 50 vouchers for 10 customers
( discount 25 % )
1 / 5 / 2023 International Workers’ Day Free shoe polish for first 20
customers
1 / 6 / 2023 International Children’s Day 10% refund for bills from 500k
2 / 9 / 2023 National Day Vietnam Free all services for 1 lucky customer
E-mail: [email protected]
Web: Inshoerange.com.vn
Fanpage: www.luxyclean.com/In-shoe-
rance.com