Types of Media

Types of
Media
Go Fersons!!
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Did you know?
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Print Media
● It is a paper publication and
it can be in the form of
books, newspapers, journals,
magazines, and newsletters.
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Broadcast
Media
● It is the distribution of audio
and video content to a
dispersed audience via radio
and television.
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Radio Broadcasting
● A one-way sound broadcasting service,
transmitted over a radio wave.
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Television
Broadcasting
● A medium use to transmitting moving
images in monochrome or color.
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Online
Media
● Is a medium which use
internet to send information.
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The Influence of
Media
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Did you know?
- As media evolve from the regular print to - Traditionally, media is known for delivering
broadcasting, to online media, its content has information.
also progressed.
- Now, it has become a platform of introducing - The media today is more than about
products and services and even opinion. information. It is about selling and convincing
you on something: products, services, and
ideologies.
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Did you know?
- Through advertisement media can entice as to - For example, media wants to sell political
use and buy a product and try services ideologies ideology.
are being sold too, using your favorite actress on
TV, or an online influencer.
- The political advertisement tries to convince - The convincing power depends on how the
you buy showing the side of the politician in an content is presented, considering the
issue, with given facts or none. believability of the presenter and the idea.
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Media Context
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Media Context
● a term in advertising that describes the
environment in which an advertisement
appears. This includes platform
placement, other advertisements and
related content.
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Did you know?
Context Content
● Is powerful where it influences how ● Is the idea that is delivered to the
the message is understood and audiences, in a form of images still
received. It creates an openness to and moving, audio, documents and
advertising and, perhaps most files. News and information were the
importantly, it impacts brand health highlights of print media in its early
and perceptions and drives sales. years. Over the years though it has
progressed by adding
advertisements, and written
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entertainment.
Did you know?
Television Broadcasting Radio Broadcasting
● The communication of programs ● Transmission of audio, sometimes
between undertakings with a view to with related metadata, by radio
their being relayed to the public. waves to radio receivers belonging to
a public audience.
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Difference
The basic difference is that radio broadcasting only transmits

audio, while television broadcasting, whether analog or digital,
transmits both audio and video.
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Online Media
Online media having almost all the
context of print and broadcasting, has
changed its game by itroducing the
power of communication and
interaction, encouraging the audience to
participate, which makes the audience
feel they are involve, and that gives the
audience satisfaction.
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Delivery Mode of Content in
Different Types of Media
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― Irene M. Pepperberg
Delivery Modes:
Live Streaming Webinars Podcast
Known as “new radio” merged

Allows a creator to share Create room for seminars, from the word iPod and
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creation and idea in real trainings, lectures and broadcast. It is an audio

time. discussion using online media. programmed done in series and
delivered in digital audio.
Delivery Modes:
Infographics
● A visual representation of information or data.
● It is a collection of imagery, data visualizations like pie charts and bar

graphs, and minimal text that gives an easy-to-understand overview
of a topic.
● It is also a valuable tool for visual communication. The most visually

unique, creative infographics are often the most effective because they
grab our attention.
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Delivery Modes:
E-Book
● An electronic book is a non-editable text that is converted into a

digital format and displayed and read on an electronic device, such as
a tablet or smartphone.
● Unlike other text that can be read on a device, an e-book is not

editable. This is for the safety and protection of the author. After all,
with so many people having access to an e-book over multiple
electronic devices, no one should be able to change the content
without the author’s permission.
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Why E-books are becoming popular?
● Convenient
● Less expensive to produce
● Can be accessed on multiple device
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Types of Media

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Types of Media

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Types of

The basic difference is that radio broadcasting only transmits

Known as “new radio” merged

creation and idea in real trainings, lectures and broadcast. It is an audio

● A visual representation of information or data.

● It is a collection of imagery, data visualizations like pie charts and bar

● It is also a valuable tool for visual communication. The most visually

● An electronic book is a non-editable text that is converted into a

● Unlike other text that can be read on a device, an e-book is not

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