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    Mass Culture

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    Rupika Joshi
    The document discusses different perspectives on popular and mass culture. It notes that popular culture can be seen as inferior work deliberately produced to appeal to people, but also as culture made by the people themselves that represents resistance. Mass culture is characterized by the same information being communicated to a large audience at once in a one-way and persuasive manner. Various scholars have different views on mass culture, ranging from it undermining high culture to leading to a debasement of taste. Other perspectives romanticize popular culture as being more about consumer meanings than products.

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    Mass Culture

    Uploaded by

    Rupika Joshi
    724 views7 pages
    The document discusses different perspectives on popular and mass culture. It notes that popular culture can be seen as inferior work deliberately produced to appeal to people, but also as culture made by the people themselves that represents resistance. Mass culture is characterized by the same information being communicated to a large audience at once in a one-way and persuasive manner. Various scholars have different views on mass culture, ranging from it undermining high culture to leading to a debasement of taste. Other perspectives romanticize popular culture as being more about consumer meanings than products.

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    The document discusses different perspectives on popular and mass culture. It notes that popular culture can be seen as inferior work deliberately produced to appeal to people, but also as culture made by the people themselves that represents resistance. Mass culture is characterized by the same information being communicated to a large audience at once in a one-way and persuasive manner. Various scholars have different views on mass culture, ranging from it undermining high culture to leading to a debasement of taste. Other perspectives romanticize popular culture as being more about consumer meanings than products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    724 views7 pages

    Mass Culture

    Uploaded by

    Rupika Joshi
    The document discusses different perspectives on popular and mass culture. It notes that popular culture can be seen as inferior work deliberately produced to appeal to people, but also as culture made by the people themselves that represents resistance. Mass culture is characterized by the same information being communicated to a large audience at once in a one-way and persuasive manner. Various scholars have different views on mass culture, ranging from it undermining high culture to leading to a debasement of taste. Other perspectives romanticize popular culture as being more about consumer meanings than products.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    POPULAR CULTURE

    Raymond Williams
    y Liked by many people y Inferior kinds of work y Work deliberately produced to win favour of the people y Culture made by the people themselves y A site of struggle between the resistance of subordinate

    groups and the forces of incorporation y Site of resistance and a counter culture

    POPULAR CULTURE
    y Examples
    y Calender art vs art galleries y Commercial cinema vs art cinema y Magazines and novels vs classics or books by

    say Amartya Sen or Arundhati Roy


    y What is Popular is not necessarily good

    Mass Culture
    y Mass culture sprang from mass communication y 3 characteristics y Same unit of information communicated to

    many people at the same time with no differentiation according to the status of the audience

    y One way communication y Persuasiveness of the information being

    passed on

    Perspectives On Mass Culture


    y Aesthetic Liberal position y Liberal or Progressive y Radical or socialist position y Dwight Macdonald a parasitic culture that

    undermines the vitality of high culture y Gilbert Seldes mass culture threatens high culture y Ernest Van Mass culture will lead to debasement of taste
    Leads to substitute gratification

    Fiskes Perspective on Popular culture


    y Romanticizes popular culture y Popular culture is more about meaning than y y y y

    the product Meanings cannot be controlled, e.g blue jeans Consumer is a person of freedom Critical discrimination and popular discrimination Torn jeans a sign of resistance

    y Henry Jenkins Convergence culture y Differentiates between old and new

    consumers y Knowledge communities


    y Information is widely shared y Avoid the expert paradigm y Communities are fragile

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