FIVE MEDIA FORMATS

OF INFOGRAPHICS
 What is Infographics?
Infographic is an abbreviation of "information graphic". It combines data
visualizations, illustrations, text and images together into a format that
tells a complete story(Krum, 2014, p. 6). It uses visual cues to
communicate information.
 What is Data Visualization?

Data visualization is a visual representation of data or the practice of

visualizing data. Common forms include pie charts, bar graphs, line
charts, and so forth. It is a powerful tool that designers often use to help
tell their story visually in an infographic(Krum, 2014, p. 6).
 Why Infographics? Why visual information is a more effective form of
communication for humans? – The science of Infographics

Vision is the strongest form of input that we use to perceive

the world around us.
a. Vision is by far our most dominant sense, taking up half of
our brain’s resources.
b. Studies estimate that between 50-80 percent of the human
brain is dedicated to forms of visual processing, such as vision,
visual memory, colors, and shapes, movement, patterns,
spatial awareness and image recollection.
A simple text message combined with a relevant image
can make a lasting, memorable impression on your
audience.
a. When we read text alone, we are likely to
remember only 10 percent of the information 3
days later.
b. If that information is presented to use as text
combined with a relevant image, we are likely to
remember 65 percent of the information 3 days
later.

Data visualization leverages humans' pattern

recognition abilities and significantly accelerates the
understanding of the data.
What makes a good Infographic?
• A good infographic has all three(Lankow, Ritchie, & Crooks, 2012, p. 52):
1. Utility - it should be useful, enabling the viewer to derive meaning
from it.
2. Soundness
a. An infographic that is sound is one that has meaning and integrity.
b. In contrast, an infographic that is not sound is incomplete and
untrustworthy.
3. Beauty - the design should have aesthetic appeal that attracts the
viewer's attention and provides a pleasing visual experience.
 Information design best
practices
Illustration and data visualization are the two major
components of infographic design. Based on your
objectiveness, you will use one or both to varying degrees.
Information design
1. Keep it simple
2. Use a simple text message combined with a relevant
image
3. Make it unique
Illustration - utility, soundness, attractiveness - should apply
to the individual visual elements.
Data visualization
Graphs are a representation of the relationships in
quantitative information. The shape the information
should take-or the graph type that you should use - is thus
based on the type of relationship. As such, different types
of graphs can display some types of relationships better
than others. You can almost always determine the
appropriate graph type based on the relationship type,
but in most cases there are a number of acceptable
options. Figuring out which graph makes the most sense
to you is sometimes about what you think is the best
(most effective) way to convey your message to your
audience(Lankow et al., 2012, p. 213).
1. Bar graph (vertical)
a. Use for:
• nominal comparisons
• time series
• ranking
• part-to-whole
b. must have a zero baseline
c. each bar within a graph should be the same color.
d. avoid 3-D and shading of the vertical bars because
3-D bars can’t display valueaccurately.
2. Stacked bar graph
a. to display multiple part-to-whole relationships.
b. used when there are more than a handful of
subcategories
c. one variation is known as the 100 percent stacked bar, of which all of the
subcategories add up to 100 percent.
d. easier to understand than multiple pie charts as it enables the
viewer to directly compare segments on the same axis with relative ease.

3. Pie chart
a. part-to-whole comparisons
b. communicate big idea quickly
c. all subcategories quantitative values must always equal to 100
percent – noexceptions
d. no more than five slices.
e. the largest section start at the top, go clockwise from 12 o'clock,
the secondlargest section start at the top and go counter clockwise from 12
o'clock. Thereaders read top down and read the most important subcategories
first.
f. Avoid 3-D pie chart since the addition of 3-D perspective affects
yourperception of data.
 4. Line chart
a. used for time series
b. b. x-axis should always represent time, while y-axis should represent
aquantitative value that changes over time.
c. c. keep the chart to four or fewer clearly labeled lines or use the practice
ofpaneling and a constant scale for consistency.

5. Use color schemes that are color-blind friendly

A good practice is to make sure your graphical information is compliant with
Color Universal Design, which means the graphical information is conveyed
accurately to people with various types of color vision, including people with
color blindness.
 Why Use Different Types of
Infographics?

Infographics can be considered as the saving grace of small brands in

content marketing. Not only are they more affordable than videos, they
are also very effective for stirring engagement in social media platforms.

Different types of infographics utilizes several visual elements to present

information. However, it is up to you to choose the elements that best fit
the information you wish to convey.
1. Timelines

Visual elements are perfect for inducing certain emotions in your social
media audience, which is why infographics are great for storytelling.

If the story you want to tell involves multiple events or changes over
time, then you should use a timeline. From a reader’s perspective, these
infographics are easy to understand because they follow a single flow.
example of a timeline infographic on the evolution of mobile
phones:
 When to Use Timeline Infographics

Timeline infographics are appropriate if you want to discuss

the evolution or history behind something. Just remember to
keep the time frames consistent to avoid confusing the
audience. For example, if you already marked the first event to
have occurred in 1990, then you shouldn’t use a different
measure of time such as hours, months, or days for other
events.
2. Data Visualizations

A popular way to use infographics is to visually represent complex data.

Through data visualization, dense information can be shared with the
audience faster and more efficiently. They also make it 
easier for the audience to remember the information.

However, data visualization can be tricky since information can be

presented in multiple ways. The key is to determine the best
visualization that will get your point across.
if the information can be organized into three categories, then
a Venn diagram can be used:
 When to Use Data Visualization Infographics

This type of infographic is quite flexible.

There are several visualization types you
can use – from bar graphs to pie charts. Of
course, you can use a combination of these,
especially when covering data-rich studies.
3. Anatomy

Using visual elements is a great way to break down

technical information, making it easier for the audience to
comprehend. Use an infographic that breaks down
information into its core components.

For example, a Progressive Web App is not something you

normally hear about. To help you understand it in the
quickest way possible, this infographic explains
its anatomy in a visual way:
When to Use Anatomy Infographics

anything that can be explained by looking into

its anatomy can be represented using this
infographic type. This includes car engines,
computers, animals, or even something abstract
– like a strategy or mindset.
4. Processes and How-To’s

A process is quite similar to a timeline. They both

follow a single flow and are typically accompanied
with directional cues like arrows and numbers.

There is, however, a key difference between the two.

Unlike timelines, processes do not depend on the
progression of time. They focus on the
actual events instead of when they occur.
 When to Use Process Infographics

Explainer videos do a similar job with process

infographics, but the latter are more accessible and
easier to share. Infographics that focus on the “how-
to’s” of a process can better relay instructions than
long-form text.
 5. Comparisons
While some comparisons can be done via simple data
visualizations, it’s better to create an infographic that draws
further distinctions

Besides, rather than using a single visualization to or 

infographic compare , doing a comparison infographic also means
you can utilize different elements such as charts and tables.  This
allows you to perform comparisons in more creative ways.
When to Use Comparison Infographics

This infographic is useful if you want to compare two

or more things. You are free to include as much
information as you want as long as they belong to one
of the groups being compared. Since there is no limit
to the number of things you can cover, use comparison
infographics for buyer’s guides that help your
audience compare multiple products.
6. Lists
Whether you’re writing an article or creating an infographic,
organizing information in a list will improve the experience of
your audience. Lists make it easier to skim content, which is
useful if viewers want useful information quick.

Unlike process and timeline infographics, the items in a list

infographic do not follow a specific order – with the exception
of “top” lists that arrange items based on a set criteria.
Regardless, everything in a list must collectively form a
cohesive thought or relate to a single topic.
 When to Use List Infographics

List infographics have numerous purposes such as

enumerating quick tips and top lists. It is probably the
simplest format for any type of content.
7. Maps

Map infographics are exactly what they sound like.

They make it easy to share information tied to
geological locations.

The visual elements you can use range from heatmaps,

color codes, icons, and other data visualizations.
 When to Use Map Infographics

Map infographics are great when it comes to

presenting statistics, survey results, and other
demographic data. The good news is, you don’t have
to conduct your own data-gathering for this. There are
plenty of publicized studies and surveys you can use
to create something unique.
PECHA KUCHA
 WHAT IS PECHA KUCHA?

· Pecha Kucha is a 20×20 presentation format that demonstrates

your 20 selected images, each for 20 seconds. In simple words, you
have got exact 400 seconds or 6 minutes and 40 seconds to tell
your whole story, with appealing visuals shepherding the way. This
imaginative outlet started as nighttime get-togethers in Tokyo, the
capital city of Japan, in the year 2003 by two renowned architects
Astrid Klein and Mark Dytham.
· Pecha Kucha is the Japanese term for “chit chat”. Pecha Kucha
topics mean you must talk less and present more. In such topics,
you don’t have to follow rules and guidelines. They can be informal
or formal and relaxed in terms of vocabulary. Make sure the topics
are intriguing and simple to understand so that the audience stays
with you till the end.
 ADVANTAGES OF PECHA KUCHA:
· Pecha Kucha style can improve presenting skills and English speaking skills in
genera
DISADVANTAGES OF PECHA KUCHA:
· Time constraints and lack of flexibility
HOW TO CREATE A PECHA KUCHA PRESENTATION?
· Choose a topic you’re ENTHUSIASTIC about.
· BE ORGANISED
· Keep your thesis straightforward
· Figure out the key points you wish to make
· Tell a story
· Outline your slides
· Keep the slides clean and visual
· Adjust your timing
· Practice – Practice – Practice
· Just keep going
 10 EXPERT TIPS FOR PECHA KUCHA:
· Do not write too much or unnecessary text
· Try to evade reading directly from the presentation slides
· You can use a consistent slide design instead of using PowerPoint templates.
Also, plain backgrounds and simple to read sans serif fonts are the finest.
· Try to avert text-image relations that could take over 20 seconds to
understand
· Always think about the influence of text on your audience
· Attempt to get pictures that are illustrations or metaphors of your main
points and/or use word-as-picture.
· Your strong voice is your sound instrument in this unique way of
presentation. Moreover, successful Pecha Kucha directs presenters to make
use of the best practice in making visually killer and enticing presentations.
· If you wish to go into intensity on one specific slide and 20 seconds merely
won’t be enough, replicate the slide and include text or graphics to build your
points,
because your presentation must be looked like an informative speech.
· Contemplate your 20 presentation slides as 20 panels in a graphic
storyline.
· A rule of thumb is practice, practice, and practice again.
SOME UNCHALLENGING PECHA KUCHA TOPICS FOR STUDENT’S:
· Describe a Travel Experience
· Talk About Emotions & Their Effect
· Your Take on Hobbies

CONCLUSION:
· These are some of the most common Pecha Kucha topics to start with.
If you are looking to write or give a presentation, you can find a lot of
content on these. Else you can come up with a topic of your own too.
 WHAT IS THE IMPORTANCE OF PECHA
KUCHA?
· Pecha Kucha challenges the presenter to better engage the
audience. That’s of particular importance when working with
school children. Using a visual-oriented approach, a slide
show is created using just 20 slides. Each slide has one
primary image and is only shown for 20 seconds, during which
the presenter speaks.
 SO WHAT DID YOU
LEARN FROM PECHA
KUCHA?
 MEMBERS:
JOHN LENARD L. LOBRIGO
MAEBELLENE I. LOPERA
JENNY VHIN LOPEZ