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    Las Terrazas Complex, Cuba: Case Study " 8 " BY

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    Mohammed Mamdouh
    The Las Terrazas Complex in Cuba spans 5,000 hectares in the Sierra del Rosario biosphere reserve. It consists of hotels, restaurants, and an ecological research center. The complex generates over $13 million annually from sustainable tourism. It has created jobs, raised living standards, and attracted over 132,000 visitors while protecting the environment through reforestation and renewable energy. The complex demonstrates how rural communities can prosper through indigenous tourism that benefits both locals and the environment with government support.

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    Las Terrazas Complex, Cuba: Case Study " 8 " BY

    Uploaded by

    Mohammed Mamdouh
    23 views9 pages
    The Las Terrazas Complex in Cuba spans 5,000 hectares in the Sierra del Rosario biosphere reserve. It consists of hotels, restaurants, and an ecological research center. The complex generates over $13 million annually from sustainable tourism. It has created jobs, raised living standards, and attracted over 132,000 visitors while protecting the environment through reforestation and renewable energy. The complex demonstrates how rural communities can prosper through indigenous tourism that benefits both locals and the environment with government support.

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    The Las Terrazas Complex in Cuba spans 5,000 hectares in the Sierra del Rosario biosphere reserve. It consists of hotels, restaurants, and an ecological research center. The complex generates over $13 million annually from sustainable tourism. It has created jobs, raised living standards, and attracted over 132,000 visitors while protecting the environment through reforestation and renewable energy. The complex demonstrates how rural communities can prosper through indigenous tourism that benefits both locals and the environment with government support.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    23 views9 pages

    Las Terrazas Complex, Cuba: Case Study " 8 " BY

    Uploaded by

    Mohammed Mamdouh
    The Las Terrazas Complex in Cuba spans 5,000 hectares in the Sierra del Rosario biosphere reserve. It consists of hotels, restaurants, and an ecological research center. The complex generates over $13 million annually from sustainable tourism. It has created jobs, raised living standards, and attracted over 132,000 visitors while protecting the environment through reforestation and renewable energy. The complex demonstrates how rural communities can prosper through indigenous tourism that benefits both locals and the environment with government support.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 9

    CASE STUDY “ 8 ”

    LAS TERRAZAS COMPLEX,CUBA


    BY :
    HAJIR HASSAN JIBRIL
    YASMEEN MAMDOH EMAM
    RAHMA MUHAMMED KAMAL
    SALMA ADEL MUHAMMED

    : UNDER SUPERVISION
    DR. FAROUK ATTALLAH
    » »Las Terrazas Complex, Cuba
    -: NOTE
    THE PIONEERING ECO-VILLAGE OF LAS
    TERRAZAS IN THE UNESCO BIOSPHERE RESERVE
    OF THE SIERRA DEL ROSARIO THE FIRST
    TOURISM-BASED SUSTAINABLE DEVELOPMENT
    PROJECT IN CUBADEMONSTRATES HOW AN
    INDEPENDENT COMMUNITY, WITH THE
    GOVERNMENT’S SUPPORT, CAN MAINTAIN ITS
    ECONOMY IN THE LONG-TERM THROUGH
    .SUSTAINABLE TOURISM
    DESCRIPTION
    Cuba’s Las Terrazas Complex spans 5,000 ha in the eastern reaches of the Sierra
    del Rosario
    UNESCO biosphere reserve, in the Candelaria municipality of the province of
    Artemisa. The area
    is traversed by several rivers, including the San Juan and Bayate rivers, and
    boasts natural pools
    of fresh, crystalline water. The Complex consists of the colonial-style Hotel
    Moka, the Casa del
    Lago, located on the shore of Lake San Juan and the Ecological Research
    Centre, responsible
    for overseeing the well-being of forest ecosystems. The local community’s rich
    cultural life is
    showcased to visitors through workshops that specialize in painting,
    ,serigraphy (screen printing)
    .ceramics, woodwork and plant fibres
    PIILARS

    Pillar 1: Sustainable economic growth


    ● The income of Las Terrazas Complex has steadily increased over the years.
    ● In 1994, revenues totalled approximately USD 38,000, rising to USD 1 million the following
    year.
    ● After 10 years, revenues reached USD 4 million and after 20 years, USD 6 million.
    ● In 2016, the Complex generated USD 13 million in tourism income, retaining 16% in the
    form of profits.

    Pillar 2: Social inclusiveness, employment and poverty reduction


    .of the Complex’s employees are members of the local community 61% ●
    The community also benefit both directly and indirectly from tourism activity ●
    .through services, education and culture
    .The House of Memory for the elderly is also supported through food and supplies ●
    Pillar 3: Resource efficiency, environmental protection and climate change

    of the revenues generated are reinvested, with a significant portion earmarked for 16%
    the maintenance of infrastructure and environmental conservation including reforestation,
    ,landscaping
    biodiversity management, investments in the use of renewable energy, organic
    .agriculture and other initiatives

    Pillar 4: Cultural values, diversity and heritage

    The Complex includes diverse cultural heritage assets. These include historical sites –
    for instance, the ruins of French coffee plantation, Cimarr ón settlements and sites from
    .the War ofIndependence
    It also encompasses socio-cultural heritage assets like traditional music, art, local
    crafts, traditional cuisine and oral tradition; natural assets spanning a plethora of
    flora, fauna,bodies of water, natural pools and landscapes; and the first eco-museum
    .dedicated to preserving ecosystems and community values

    Pillar 5: Mutual understanding, peace and security

    Collaboration between all actors and managers involved in the project is


    vital. Mutual understanding between people,institutions and the
    government has been, and continues to be, essential for the
    .development and success of the project
    RESULTS ACHIEVED

    The Las Terrazas Complex has created 256 new jobs and has managed ●
    to consolidate the surrounding area as a tourism destination. By
    achieving sustained income growth, it has raised the local community’s
    .standard of living and purchasing power
    The number of visitors has risen to 132,000 (largely from Germany, the ●
    .United Kingdom and France)
    The initiative has demonstrated that the sustainable management of a ●
    rural community’s local resources can prosper as an indigenous tourism
    product, benefiting the local area while providing quality services which
    .are in high demand by the tourism sector
    Moreover, the Complex is the first sustainable rural development ●
    experience in Cuba, showcasing how an independent community,with
    the political support of government institutions, can maintain its
    economy, benefit its inhabitants and contribute to society at large
    .through local development
    LESSONS LEARNED
    Despite challenges such as an initial lack of qualified staff, Las Terrazas Complex is ●
    an example of successful sustainable development and territorial planning of the
    .rural environment,which contributes to environmental sustainability in Cuba

    Its experience demonstrates that projects require the democratic approval of the ●
    community. Social work is essential in this regard, enabling initiatives to evaluate the
    community’s needs and aspirations, to respect local traditions and to promote these
    .assets with the advice of specialists
    The project has emphasized a sense of collective belonging by incorporating ●
    residents’participation in all major decisions. Locals are represented through a group
    of neighbours and a Community Development Directorate, in order to reconcile
    .tourism interests with those of the community
    Sustaining such a sense of belonging and collectivism remains a difficult task – as ●
    local income increases, individualism tends to take hold,Economic improvement means
    a labour shortage in terms of lower-paid jobs Thus, labour must be imported to
    .maintain a balance

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