Growth Marketing Final Presentation

Growth Marketing Strategy
Acquisition
Ideal customer Goals
1. The ideal customers of UBL 1. To have 500000 new customers to
banking app are who use mobile sign up on the app by the end of
internet banking. To minimize the January, 2023.
hassle of going to the banks and
access it just in a tap.
2. The needs of the people are
seamless mobile banking
experience. Security and 24/7
access.
3. The channels customers are willing
to use are mobile app.
Channels
1. Social media marketing - Facebook, Instagram via paid and organic marketing.
2. Paid marketing will be done via PPC. The use of Google ads will be helpful to run the ads on websites.
3. Web banner Ad – Using banner advertising when customers are viewing the website using their mobile device
this will promote UBL mobile banking application. The link to the mobile app download will be given for
downloading the UBL mobile banking app.
4. Webinars– Banking related webinars where UBL can be a sponsor.
5. Events – A lot of exhibitions happen around the city where UBL can provide mobile ATM services to the
customers.
6. Push notifications: Send relevant discounts/ deals available on the restaurants. Update about the current offers
and services
Customer journey
Customer Acquisition tactics 1. First encounter of customer is referral or
1. When a first 1000 customers has signed up social media paid promotion
on the app. E-mail marketing would be used 2. Google analytics will be used to track the
to retain them. customers and improve the performance of
the app accordingly
CustomerAcquisitionCostForecasting
Annual marketing budget: $300,000 Budget for 6 months: 150,000
Team : 20% Team: 60,000
Tools: 30% Tools: 90,000
Users: 500,000 (till January) Users: 500,000
Development and database: $600,000 Development and database: $300,000
CAC = Total expense / number of users

CAC= 150,000 + 90,000 + 60,000 + 300,000 / 500,000
CAC = $1.2
Activation — users reach
their “aha” moment
STRATEGY 1
Make a fantastic first impression
Welcome New Customers and members
instantly. Thank them for joining and educate
them for how UBL Digital can help.

ACTIVATION STRATEGY 2
The Challenge The Solution Strategy
We have invested a lot in digital Share videos and simple instructions on

how to access remote deposit capture,
banking services but if customers
peer to peer payment, reward programs,
and members don’t know how to
financial education and more. They will
use the features you offer, they will thank you for it.
never appreciate them.
ACTIVATION STRATEGY 3
The Solution Strategy

The Challenge
Use the digital platform to trigger
Using brochures, direct mail, paper personalized SMS and Email messages.
welcome kits, and phone calls to Link to personalized microsites that
promote digital services doesn’t guide account holders on how to activate
make sense. Old-school tactics are their cards and enroll in services like
expensive and difficult to measure digital banking, direct deposit, and
and optimize. eStatements.
Referral Referral Strategy 1 Referral Strategy 2
Maintaining Balance Friendship is rewarding

even if you’re far away!
When someone who was referred by an

Get rewarded with Rs. 100 cash back if
existing customer to open bank account &
new user whom you refer install UBL
install an app while maintaining a 50,000
app before 31st September & the new
balance for 60 days, the person who referred
user will get shopping vouchers & free
will get Rs. 1000 as reward.
cheque book.
Referral Strategy 3 Referral Strategy 4
Contribute to the Start an affiliate program

Environment
Referral When existing app user promote affiliate link
of UBL app having their user name in link,
When someone you refer then whoever click the link and sign-up an
install UBL app, then our app , then the existing user will get 100 points
bank will plant one tree. reward (500 points = Rs.200) & the new user
will get free cheque book & messages alert
services for 1 year with no deposit limit.
Referral Strategy 5 Referral Strategy 6
Affiliate as a Referral Referral of Business Accounts
With affiliate link, if you get 200 If an existing user brings 5 new business
sign-ups within 60 days, you will account (minimum deposit limit 10lac) &
get Rs. 20,000 + No charges for get app installed, then the existing user will
ATM card & free cheque book for get 2,500 in rewards and the new user will
following year. get enormous app benefits for businesses.
Customer Retention
RetentionStrategies
1. Build customer trust and long-term
relationships
• One major thing that the UBL digital app is
missing out on is building customer trust and
long-term relationships.
• Customer trust depends largely on the
customer experience.
• UBL digital app should deliver relevance and
add value to each and every step that is there
in their app.
• They can develop a frequent communication
calendar, for example 24/7 chat support.
Retention Strategies
2. Re-engage with customers using
marketing automation
• Marketing automation is a blessing in disguise
in today’s world and every brand should make
this their best friend.
• UBL being such a large enterprise can easily
adapt marketing automation technologies.
• This will help them maintain a healthy
relationship with the customer and it would
make their customer feel valued.
Retention Strategies
3. Personalize offers and communications
• Beyond simply putting the customer's name in
an email subject line, use the customer data
you’ve collected to make your marketing
offers and messages more personally relevant
to your customers.
• UBL should individualize offers for their
customers with unique actions and rewards
based on their customer’s profile and history.
• Maintaining personalization would make the
customer feel immensely valued.
Revenue and Budgeting
CAC Annual – Customer
Acquisition Cost
Annual Budget: 10,00,000

Team Hiring cost: 30% : Rs 300,000
Online tools cost: 40%: Rs 400,000
Development cost: 800,000 Annual
Users Acquired: 1500,000
CAC: Total cost/ no. of users

Acquired
2500,000/1500,000 = Rs 1.67 CAC
Revenue Strategy
Focus on the Customer
Journey
• Consider offering UBL home mortgages, car

loans, and credit cards.
• Offer products that travel through the

customer’s life, such as saving for retirement.
• Incorporating Mortgage and loan calculators at

UBL digital that are easy to use.
• Provide online tools to allow the customer to

take a picture of a house and the entire sales
history comes up.
Revenue Strategy
Mobile Wallets
• A quick way for customers to make purchases and the

projected growth is over 500 billion dollars in mobile
payments by 2020.
• Businesses like Walmart are getting into the game with a

mobile app to track gift card purchases and balances.
• Implementing a supermarket approach will allow UBL

Digital banking without a strong position in specific
areas to grow in those new areas and complement their
current offerings.

Growth Marketing Final Presentation

Uploaded by

Copyright:

Available Formats

Growth Marketing Final Presentation

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Growth Marketing Final Presentation

Uploaded by

Copyright:

Available Formats

Growth Marketing Strategy

CAC = Total expense / number of users

Make a fantastic first impression

Welcome New Customers and members

instantly. Thank them for joining and educate

them for how UBL Digital can help.

The Challenge The Solution Strategy

We have invested a lot in digital Share videos and simple instructions on

The Solution Strategy

Maintaining Balance Friendship is rewarding

When someone who was referred by an

Contribute to the Start an affiliate program

Affiliate as a Referral Referral of Business Accounts

Annual Budget: 10,00,000

Users Acquired: 1500,000

CAC: Total cost/ no. of users

• Consider offering UBL home mortgages, car

• Offer products that travel through the

• Incorporating Mortgage and loan calculators at

• Provide online tools to allow the customer to

• A quick way for customers to make purchases and the

• Businesses like Walmart are getting into the game with a

• Implementing a supermarket approach will allow UBL

You might also like