QUIZ: Graded: Q.1. Explain Customer Perceived Value (CPV) - Q2.How Is Net Promoter Score' Calculated?
QUIZ: Graded: Q.1. Explain Customer Perceived Value (CPV) - Q2.How Is Net Promoter Score' Calculated?
QUIZ: Graded: Q.1. Explain Customer Perceived Value (CPV) - Q2.How Is Net Promoter Score' Calculated?
Pepsi Limón
MID 1970s MARCH 2017 2022: Hispanics =18%
‘PUNKS’ NIKE HIJAB OF US POPULATION
WHAT ARE SOCIAL CLASSES?
3. Homogeneous divisions in society, arranged in a
hierarchy based on income, education, memberships.
Assumption: People of a social class display similar values & interests.
2. SOCIAL FACTORS: REFERENCE
GROUPS
People/ Groups that have a direct (face-to-face) or
indirect influence on their attitudes or behavior.
Two types:
Primary groups: family, friends,
neighbors.
Secondary groups: religious,
professional affiliations.
3 TYPES OF REFERENCE GROUPS…
Consumer
Psychology
STIMULUS RESPONSE
Consumer
Characteristics
UNDERSTANDING CONSUMER BEHAVIOR:
THE STIMULUS-RESPONSE MODEL…
Q.WHAT DOES THE STIMULUS-RESPONSE MODEL
SUGGEST?
1.HOLISTIC MARKETING
2.DEVELOPING MARKETING STRATEGY
3.BUILDING CUSTOMER VALUE
4.ANALYZING CONSUMER MARKETS