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    Digital Mamaearth Findings

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    Abhay Kumar
    The document is a project report on the influence of social media marketing on the brand image of Mamaearth. It introduces Mamaearth as an online skincare brand founded in 2016 known for natural and toxin-free products. The objectives are to understand how social media marketing affects brand awareness, perception, and compare online vs offline marketing effectiveness. The report includes surveys on social media platform use, marketing awareness, brand familiarity, and factors influencing brand image. References cited research on social networking, brand awareness, and brand identity.

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    Digital Mamaearth Findings

    Uploaded by

    Abhay Kumar
    122 views12 pages
    The document is a project report on the influence of social media marketing on the brand image of Mamaearth. It introduces Mamaearth as an online skincare brand founded in 2016 known for natural and toxin-free products. The objectives are to understand how social media marketing affects brand awareness, perception, and compare online vs offline marketing effectiveness. The report includes surveys on social media platform use, marketing awareness, brand familiarity, and factors influencing brand image. References cited research on social networking, brand awareness, and brand identity.

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    Digital mamaearth findings

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    The document is a project report on the influence of social media marketing on the brand image of Mamaearth. It introduces Mamaearth as an online skincare brand founded in 2016 known for natural and toxin-free products. The objectives are to understand how social media marketing affects brand awareness, perception, and compare online vs offline marketing effectiveness. The report includes surveys on social media platform use, marketing awareness, brand familiarity, and factors influencing brand image. References cited research on social networking, brand awareness, and brand identity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    122 views12 pages

    Digital Mamaearth Findings

    Uploaded by

    Abhay Kumar
    The document is a project report on the influence of social media marketing on the brand image of Mamaearth. It introduces Mamaearth as an online skincare brand founded in 2016 known for natural and toxin-free products. The objectives are to understand how social media marketing affects brand awareness, perception, and compare online vs offline marketing effectiveness. The report includes surveys on social media platform use, marketing awareness, brand familiarity, and factors influencing brand image. References cited research on social networking, brand awareness, and brand identity.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 12

    BIRLA INSTIUTE OF TECHNOLOGY

    OFF CAMPUS DEOGHAR


    Project – II

    INFLUENCE OF SOCIAL MEDIA MARKETING ON


    BRAND IMAGE OF MAMAEARTH

    Presented By : Rahul Kumar (BBA/60008/20)


    INTRODUCTION

    Mamaearth was founded in September 2016 by Ghazal Alagh and Varun


    Alagh, to make skincare routines a little chic but with utmost care.
    Headquartered in Gurugram (India), Mamaearth is distinguished in the
    cosmetics industry of India as an online platform that offers natural and
    toxin-free skin care products

    • BEAUTY AND PERSONAL CARE INDUSTRY (BPC)


    The industry is further categorized into seven major categories :
    cosmetics, fragrance, men’s grooming, skin care, bath & shower, hair care
    and oral care.
    OBJECTIVES

     Understanding the term brand image in terms of marketing.

     To study the effect of social media marketing on brand awareness and overall

    perception of the brand Mamaearth.

     To know whether offline marketing is better than online marketing in today’s

    scenario.

     For gathering knowledge about the various modes of marketing.

     To know which mode of marketing gives better results in terms of sale, profit

    etc.
    LIMITATION

     People who are not active on social media networking sites.

     Individuals who do not know about the term social media

    marketing.

     Limited to only one geographical place i.e. Jharkhand


    DATA REPRESENTATION

    Gender :

    Age :
    WHICH OF THE SOCIAL MEDIA PLATFORM DO YOU USE THE MOST:

    Age :
    How much time do you usually
    spend on such platforms ?

    Are you aware with the term


    social media marketing ?
    On social media are you more interested :

    According to you which mode of


    marketing is best in today’s
    scenario ?
    Does social media marketing increases your knowledge about new products
    or brand ?

    How did you get to know about Mamaearth ?


    Are you aware that Shilpa Shetty Kundra is the
    brand ambassador of Mamaearth ?

    How likely will you recommended this brand ?


    According to you what helps
    in building a good brand
    image ?

    Do you think social media


    marketing can prove
    successful for any company ?
    REFERENCE :

    •P. Sri Jothi, M. N. (2011). Analysis of social networking sites: A study on


    effective communication strategy in developing brand communication.

    •P. Vanitha, ,. S. (n.d.). A Study on Brand Awareness and Customer


    Engagement.

    •Dr. V.K. (2015). A Study on Perception of Brand Identity Among


    Customers. International Journal of Management & Business Studies.

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