Digital Surgeons 1

DIGITAL
SURGEONS
Prepared by:
Sandeep Reddy
Somasekhar Reddy
Today's Discussion 02
1. Executive Summary
2. Project scope
2.1 What process (or product) will the team focus on?
2.2 Boundaries (IN SCOPE and OUT OF SCOPE)
2.3 Constraints Preconditions / Assumptions.
2.4 Time Commitment
3. Stakeholder Analysis :
4. WBS
5. Plan
Project milestones
Project management plan
5.1 Quality Management Plan
5.2 Schedule Management Plan
5.3 Estimated Cost Management Plan
5.4 Risk Management Plan
5.5 Human Resources Management Plan
5.6 Procurement Management Plan
6. References
• Executive Summary:
‘Digital Surgeons’ is a forward-thinking Digital Marketing firm that cares about its client’s success. Our knowledge
of the industry and experience in marketing, technology, and business processes has enabled us to cultivate the
razor-sharp ability to market each business in a way that highlights its strengths. If you are searching for a digital
agency that can help your company reach its full potential, you have come to the right place.we made great
solutions for big industries with our Marketing Strategies

SWOT Analysis
Opportunities
Strength
• What trends or events are creating more opportunities locally or globally?
• What do we do well?
• What changes in technology can we take advantage of?
• What about our business do we feel proud of?
• What government policies are in effect that could have a significant positive influence on our
• What traits or abilities does this organization have that will help to reach future success?
company?
• What do our customers and staff say about us? • What cultural or social changes are creating opportunities for our company?
Weakness Threats
• What obstacles are we facing in the environment? (economics, trends, government

• What aspects of our business do we need to work on?
regulations, labour market, conditions, etc.)
• What makes our company most vulnerable to threats?
• What market trends affect us (e.g., demand, competition, industry changes)?
• What traits or abilities of the organization are weak?
• Is changing technology a threat?
• What frustrations or disappointments do we or our customers encounter within the
organization?
Process Map:
In Scope & Out Scope
The In scope and outscope depends on client to client it can be either organic growth and paid growth
Organic Growth
Paid Growth
Preconditions / Assumptions:
Identifying high-volume keywords and achieving
targeted keyword density within content used to be
the focus of SEO strategy.
Take into account not only what they type(Keyword),

but also the words they use to ask the question. A
mixture of chopped keywords is less likely in a verbal
quest
Using the heatmaps it helps to identifying the last click

of a customer journey.
Time Commitment
Stakeholder Analysis
Project Strategies
Mile Stones
Milestone 3: Milestone 5:
Milestone 1: •
d Pages
Content Creation for all require
• Marketing Automation
• Creating a solid Business model by developing a
business model necessitates time, concentration.

• On Page Optimization
• Off Page Optimization
• Technical SEO
• Social Media Optimization
• Content Marketing
Milestone 2: Milestone 4:
• Designing a website
•
Ads Creating PPC
• After Web Designing is • Email Marketing

completed all the • Press Release
documents will be
• Crating Video
forwarded to the
development team Promotions for the
• Website development Products or
• Website Testing Services
Work Breakdown Structure
https://drive.google.com/file/d/1FagKe86QxgbMSLmynKD-
EY464dFY7dEN/view?usp=sharing
Quality Management
Schedule Management Plan
Gantt charts help you schedule your tasks in the project and help you track the project’s &
progress. The GANTT chart is prepared to review the progress of the Company activities. Strict
action will be taken for the non-compliance of any of the non-performers.
Estimated Cost Management Plan
A minimum investment of $182,000 is budgeted to be made at the initial
level. All estimations have been made on their basis. Brief calculations
are attached
Analysis of projected 5 years Financial position of the Company.
Risk Management
The risk management plan covers the theory that how much we gonna make a profit on the
investments. It is obvious that while starting any business, it is the first question of the Investor
that how much he will be getting by putting the investment. So, for this, we have a tool to
measure the profitability of the business by calculating the Return on Investment (ROI).
The formula for calculating ROI is given below:-
Return on Investment = Net profits x 100 divided by Total Investments

Human Resources Management Plan
The Human Resource Management department will be fully organized and will be
hiring the Staff at the right time with the right skills. In any Company, the HR
department has great responsibilities as it has the main authority to select the
people/staff for the business. Human resource management ensures that the right quality
and quantities of workers are present in the workplace, as well as providing
opportunities for individuals and groups of employees to develop and improve their
careers.Employees who are motivated work hard to achieve their personal career goals,
which has a direct impact on the organization’s productivity. The key to success is to
keep costs low and profits high.
Procurement Management Plan
This is considered to be the most important tool for any business organization. We at Digital
Surgeons are very cautious while making the agreements with the stakeholders. A clear and
legal contract will be made available for contracting with any of the stakeholders(i.e)the
Vendors,Banks,Employees. In any uncertain situation, we will be sending the case to our
Lawyers who will then proceed to the case in a Legal way. According to the Government
survey of 1965, Procurement plans are tested against program disciplines such as
configuration controls, reliability, and quality standards.The whole aim is to work under legal
restrictions and follow the rules.
References
• Businesstopia. (2018, January 28). Importance of Human Resource Management. Retrieved from businesstopia.net/human-resource/importance-human-resource-management
• Make my Persona: https://www.hubspot.com/make-my-persona
• Digital Marketing Strategy: https://digitalmarketinginstitute.com/
• Automation Tools:
• Hubspot
• Salesforce: https://www.salesforce.com/
• SEO Tools:
• SEMRUSH: semrush.com
• Ahrefs: ahrefs.com
Thank you..!!

Digital Surgeons 1

Uploaded by

Copyright:

Available Formats

Digital Surgeons 1

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Digital Surgeons 1

Uploaded by

Copyright:

Available Formats

DIGITAL

2.2 Boundaries (IN SCOPE and OUT OF SCOPE)

2.3 Constraints Preconditions / Assumptions.

2.4 Time Commitment

solutions for big industries with our Marketing Strategies

• What obstacles are we facing in the environment? (economics, trends, government

Take into account not only what they type(Keyword),

Using the heatmaps it helps to identifying the last click

business model necessitates time, concentration.

• After Web Designing is • Email Marketing

The formula for calculating ROI is given below:-

Return on Investment = Net profits x 100 divided by Total Investments

• Make my Persona: https://www.hubspot.com/make-my-persona

• Digital Marketing Strategy: https://digitalmarketinginstitute.com/

You might also like