1.3 Marketing Mix and Strategy 1.3.4 Distribution: Theme 1: Marketi NG and People
1.3 Marketing Mix and Strategy 1.3.4 Distribution: Theme 1: Marketi NG and People
1.3 Marketing Mix and Strategy 1.3.4 Distribution: Theme 1: Marketi NG and People
MARKETI Think of a small item you have bought this week e.g. a bar
NG AND of chocolate or bottle of water.
PEOPLE Where did you buy it from?
Draw a flow chart to show how the product got from the
manufacturer to you.
https://www.youtube.com/watch?v=3IuPC82y4uY
Degree of control
Businesses may want to protect their brand by limiting the spread of
the product and keeping tight control of where it is available and at
what price
TEST YOURSELF - 5
MINUTES
End
SOCIAL TRENDS