Demanda y

comportamiento
del consumidor
2

TEORIA DE LA ELECCION
LA UTILIDAD
Y DE LA UTILIDAD
¿Qué significa “utilidad”? En una
palabra, el término denota satisfacción. La teoría de la demanda afirma que la
Para ser más precisos, se refiere a la gente maximiza su utilidad.
manera en que los consumidores
califican diversos bienes y servicios.
3

Utilidad marginal y la ley de la utilidad

marginal decreciente
Cuando usted consume una unidad adicional de equis cosas
obtendrá una satisfacción o utilidad adicional. Este incremento a
su utilidad recibe el nombre de utilidad marginal. La expresión
“marginal” siempre significa “adicional” o “extra”
4

1.
Transition headline
Let’s start with the first set of slides
5

Quotations are commonly

printed as a means of
inspiration and to invoke
philosophical thoughts from
the reader.
6

This is a slide title

⊸ Here you have a list of items
⊸ And some text
⊸ But remember not to overload your
slides with content

Your audience will listen to you or read

the content, but won’t do both.
7

BIG
CONCEPT
Bring the attention of your audience over a key
concept using icons or illustrations
8

You can also split your content

White Black
Is the color of milk and Is the color of ebony and
fresh snow, the color of outer space. It has been
produced by the the symbolic color of
combination of all the elegance, solemnity and
colors of the visible authority.
spectrum.
9

In two or three columns

Yellow Blue Red
Is the color of gold, Is the colour of the Is the color of blood,
butter and ripe clear sky and the and because of this it
lemons. In the deep sea. It is located has historically been
spectrum of visible between violet and associated with
light, yellow is found green on the optical sacrifice, danger and
between green and spectrum. courage.
orange.
10

A picture is worth a thousand

words
A complex idea can be conveyed
with just a single still image,
namely making it possible to
absorb large amounts of data
quickly.
11

want big impact?

USE BIG IMAGE
12

Use charts to explain your ideas

White Gray Black

13

And tables to compare data

A B C

Yellow 10 20 7

Blue 30 15 10

Orange 5 24 16
14

Maps

our
office
15

89,526,124
Whoa! That’s a big number, aren’t you proud?
16

89,526,124$
That’s a lot of money

185,244 users
And a lot of users

100%
Total success!
17

Our process is easy

first second last

18

Let’s review some concepts

Yellow Blue Red
Is the color of gold, butter Is the colour of the clear Is the color of blood, and
and ripe lemons. In the sky and the deep sea. It is because of this it has
spectrum of visible light, located between violet and historically been
yellow is found between green on the optical associated with sacrifice,
green and orange. spectrum. danger and courage.

Yellow Blue Red

Is the color of gold, butter Is the colour of the clear Is the color of blood, and
and ripe lemons. In the sky and the deep sea. It is because of this it has
spectrum of visible light, located between violet and historically been
yellow is found between green on the optical associated with sacrifice,
green and orange. spectrum. danger and courage.
19

4000

3000

2000

1000

You can insert graphs from Excel or Google Sheets

20

Mobile project
Show and explain your
web, app or software
projects using these
gadget templates.
21

Tablet project
Show and explain your
web, app or software
projects using these
gadget templates.
22

Desktop project
Show and explain your
web, app or software
projects using these
gadget templates.
23

Thanks!
Any questions?
You can find me at @username & [email protected]
24

Credits
Special thanks to all the people who made and
released these awesome resources for free:
⊸ Presentation template by SlidesCarnival
⊸ Photographs by Unsplash
25

Presentation design
This presentation uses the following typographies and colors:
⊸ Titles: Montserrat
⊸ Body copy: PT Serif
You can download the fonts on these pages:
https://www.fontsquirrel.com/fonts/montserrat
https://www.fontsquirrel.com/fonts/pt-serif

⊸ Petroleum #004046
⊸ Aqua #00bfc9
⊸ Teal #007074
⊸ Green #6aa84f

You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need
to create new slides or download the fonts to edit the presentation in PowerPoint®
2.
Extra Resources
For Business Plans, Marketing Plans, Project Proposals,
Lessons, etc
27

Timeline

Yellow is the color of

Blue is the colour of the Red is the colour of danger Black is the color of ebony gold, butter and ripe White is the color of milk Blue is the colour of the
clear sky and the deep sea and courage and of outer space lemons and fresh snow clear sky and the deep sea

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Yellow is the color of White is the color of milk Blue is the colour of the Red is the colour of danger Black is the color of ebony Yellow is the color of
gold, butter and ripe and fresh snow clear sky and the deep sea and courage and of outer space gold, butter and ripe
lemons lemons
28

Roadmap
Blue is the colour of the Red is the colour of danger Black is the color of ebony
clear sky and the deep sea and courage and of outer space

1 3 5

2 4 6

Yellow is the color of gold, White is the color of milk Blue is the colour of the
butter and ripe lemons and fresh snow clear sky and the deep sea
29

Gantt chart
Week 1 Week 2

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Task 1

Task 2 ◆

Task 3

Task 4 ◆

Task 5 ◆

Task 6

Task 7

Task 8
30

SWOT Analysis

STRENGTHS WEAKNESSES
Blue is the colour of the clear Yellow is the color of gold,
sky and the deep sea butter and ripe lemons

Black is the color of ebony White is the color of milk and

and of outer space fresh snow
OPPORTUNITIES THREATS
31 Business Model Canvas

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
Insert your content Insert your content Insert your content Insert your content Insert your content

Key Resources Channels

Insert your content Insert your content

Cost Structure Revenue Streams

Insert your content Insert your content
32

Funnel

AWARENESS Insert your content

DISCOVERY Insert your content

EVALUATION Insert your content

INTENT Insert your content

PURCHASE Insert your content

LOYALTY Insert your content

33

Team Presentation

Imani Jackson Marcos Galán Ixchel Valdía Nils Årud

JOB TITLE JOB TITLE JOB TITLE JOB TITLE
Blue is the colour of the Blue is the colour of the Blue is the colour of the Blue is the colour of the
clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea clear sky and the deep sea
34 Competitor Matrix
HIGH VALUE 2

Competitor
Compet
itor
Our company

Competitor

HIGH VALUE 1
LOW VALUE 1

Competitor

Competitor Competitor

LOW VALUE 2
35

Weekly Planner
SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

09:00 - 09:45 Task Task Task Task Task Task Task

10:00 - 10:45 Task Task Task Task Task Task Task

11:00 - 11:45 Task Task Task Task Task Task Task

12:00 - 13:15 ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time ✔ Free time

13:30 - 14:15 Task Task Task Task Task Task Task

14:30 - 15:15 Task Task Task Task Task Task Task

15:30 - 16:15 Task Task Task Task Task Task Task

36
SlidesCarnival icons are editable shapes.

This means that you can:

● Resize them without losing quality.
● Change fill color and opacity.
● Change line color, width and style.

Isn’t that nice? :)

Examples:
37
Diagrams and infographics
38

You can also use any emoji as an icon!

And of course it resizes without losing quality.
How? Follow Google instructions
https://twitter.com/googledocs/status/730087240156643328

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