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    Task 2 Template

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    revanth t
    Happy Hour Co. is a leading producer and marketer of beer, spirits, and non-alcoholic beverages in Singapore, Malaysia, and China. It is looking to undergo an auction process to sell the majority of the company as the owner wants to retire. The summary provides an overview of the auction timeline and key workstreams involved in the indicative bid phase and potential final bid phase, including initial due diligence, valuation analysis, confirming approvals, and transaction documentation.

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    Task 2 Template

    Uploaded by

    revanth t
    259 views2 pages
    Happy Hour Co. is a leading producer and marketer of beer, spirits, and non-alcoholic beverages in Singapore, Malaysia, and China. It is looking to undergo an auction process to sell the majority of the company as the owner wants to retire. The summary provides an overview of the auction timeline and key workstreams involved in the indicative bid phase and potential final bid phase, including initial due diligence, valuation analysis, confirming approvals, and transaction documentation.

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    Happy Hour Co. is a leading producer and marketer of beer, spirits, and non-alcoholic beverages in Singapore, Malaysia, and China. It is looking to undergo an auction process to sell the majority of the company as the owner wants to retire. The summary provides an overview of the auction timeline and key workstreams involved in the indicative bid phase and potential final bid phase, including initial due diligence, valuation analysis, confirming approvals, and transaction documentation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    259 views2 pages

    Task 2 Template

    Uploaded by

    revanth t
    Happy Hour Co. is a leading producer and marketer of beer, spirits, and non-alcoholic beverages in Singapore, Malaysia, and China. It is looking to undergo an auction process to sell the majority of the company as the owner wants to retire. The summary provides an overview of the auction timeline and key workstreams involved in the indicative bid phase and potential final bid phase, including initial due diligence, valuation analysis, confirming approvals, and transaction documentation.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 2

    CONFIDENTIAL

    HappyHour Co. ( since 1975 ) Company Profile


    Leading producer and marketer in Singapore and Malaysia with growing operations and expansion

    Overview Key financials


    USS $ MM FY 18 FY19 FY20
    • Asia based producer and marketer of beer, spirits and
    non-alcoholic beverages in Singapore, Malaysia and Revenue 900 961 1071
    China headquartered in Singapore Growth (%) - -7% 11%
    • #1 player in beer and spirits in Singapore and Malaysia
    Recently expanded operations in China Beer 100 110 135
    • Owned and operated manufacturing facilities in Singapore
    Spirits 75 85 105
    and China Malaysian manufacturing outsourced to Brew
    Co. nab 50 55 60
    • New facilities planned for Cambodia EBITDA 225 250 300
    • Majority owner and co-founder Ms. Happy rumored to be Margin 25% 26% 28%
    looking to exit as he wants to retire in a few years and has
    no close family to inherit the busines
    NPAT 135 153 193
    Shareholders
    Margin (%) 15% 16% 18%

    Indicative valuation
    USS$MM

    2020 EBITDA 300

    GROWTH% 20%

    ebitda range 10.0x – 11.5x


    happy family hour family
    Valuation range 3000 - 3500:
    co family

    1
    CONFIDENTIAL

    Overview of auction process and key workstreams

    Date Event Key workstreams


    March 19 Commencement of indicative bid phase  Provide complete information that happy hour co have
    Release of indicative bid phase demanded
    documents  Conduct initial due diligence
     Maintain q&a log
    From 9am April 9th 2020
    Round 1:  Conduct initial valuation analysis based on indicative bid
    Indicative Bid to 5pm 13 April 2020 Lodgment of indicative bid questions documents
    Phase
    (HTK)  Confirm buyer entity ( if any co-investor )
     Initiate financing decision
    March 13 2020 (HTK) Indicative bid deadline  Confirm if any internal and regulatory approvals needed

    If selected to final bid phase , following workspace will take


    Late may 2020 release of process letter two place –
     Review of process letter 2 ;
    Shortlisted bidder will be chosen to progress
    to final bid phase  Review of data ;
     Presentation from happy hour management team
     An additional question and answer process
    Round 2: Final
    Bid Phase  Transaction implementation documentation

    Late July 2020 Final bid deadline

     Submitting final bid involves all associated paperwork and


    anything else required to accomplish a successful attempt to
    final bidding

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