Forecasting in Supply Cha.9427562.powerpoint

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04.

Forecasting in Supply Chains


Dr. Arunachalam Rajagopal
Forecasting
• Forecasting is one of the main functions of the
supply chain management.
• Customer demand is the basis for all the supply
chain activities and the purpose for which it
exists.
• An accurate estimation of customer demand will
enable better planning and smooth flow of
materials through the supply chain.
Bullwhip Effect
• The customer demand forecast by the members of
the supply chain is influenced by the availability of
information.
• The information on the actual customer demand
gets distorted at every stage of the supply chain
when it flows upstream to the supplier and to the
supplier’s supplier.
• This leads to higher inventory buildup at the
upstream end of the supply chain and this
phenomenon is called “Bullwhip Effect”.
Position of forecasting in decisions
Forecasts

Objectives Decision makers Planned


performance

Actual performance Operations

Resources
Forecasting – steps involved
Subjective views,
other information,
Historical data discussion, etc.

Parameter Forecasting Initial Final


values method forecasts forecasts

Accuracy
required
Forecast - Range
• The forecasts can be classified into the following
categories based on the time horizon considered
while the forecast is made:
▫ short-range (less than 1 year)
▫ medium-range (1 to 3 years)
▫ long-range (more than 3 years; generally long
range forecast into future which is beyond 5
years).
Type of forecasts
• Product demand forecast
• Technology forecast
• Weather forecast
Forecasting Methods
Forecasting

Qualitative or Quantitative or
judgmental statistical

Projective Causal
Qualitative Forecasting Techniques
• Judgmental forecasting
• Personal insight
• Panel Consensus
• Market survey
• Historical analogy
• Delphi method
Quantitative Forecasting Techniques
• Projective Techniques (Time series analysis):
▫ constant series
▫ series with trend
▫ seasonal series
Projective Forecasting
• Projective forecasting is intrinsic, as it examines
historical values for demand and uses these to
forecast the future.
• Projective forecasting ignores any external
influences and only looks at past values of
demand to suggest future values.
i. Simple averages
ii. Moving averages
iii. Exponential smoothing
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