Scribd Logo
Upload

Welcome to Scribd!

  • 39 views

    Selective Professional India

    Uploaded by

    Prajwal sm
    The document provides details about a marketing campaign for the hair color brand Selective Professional India. It discusses setting up the campaign with a 15-second video ad targeting women interested in hair care, beauty, and hair coloring on social media in Mumbai, Bangalore, Surat, Ahmedabad, and Baroda, India. Keywords for the content include various hair color terms to generate awareness of the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Selective Professional India

    Uploaded by

    Prajwal sm
    39 views9 pages
    The document provides details about a marketing campaign for the hair color brand Selective Professional India. It discusses setting up the campaign with a 15-second video ad targeting women interested in hair care, beauty, and hair coloring on social media in Mumbai, Bangalore, Surat, Ahmedabad, and Baroda, India. Keywords for the content include various hair color terms to generate awareness of the brand.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document provides details about a marketing campaign for the hair color brand Selective Professional India. It discusses setting up the campaign with a 15-second video ad targeting women interested in hair care, beauty, and hair coloring on social media in Mumbai, Bangalore, Surat, Ahmedabad, and Baroda, India. Keywords for the content include various hair color terms to generate awareness of the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    39 views9 pages

    Selective Professional India

    Uploaded by

    Prajwal sm
    The document provides details about a marketing campaign for the hair color brand Selective Professional India. It discusses setting up the campaign with a 15-second video ad targeting women interested in hair care, beauty, and hair coloring on social media in Mumbai, Bangalore, Surat, Ahmedabad, and Baroda, India. Keywords for the content include various hair color terms to generate awareness of the brand.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    ASSIGNMENT - CHTRSOCIAL - PERFORMANCE

    MARKETING
    Selective Professional India
    Health/beauty
    The premier #HairColor brand from Italy, now in India!
    📍 Mumbai, Banglore, Surat, Ahmedabad & Baroda.
    Get ready to #BeSelective!

    From: Prajwal.S.M
    Client - Selective Professional India  
    Objective - Awareness  
    Setting up Campaign

    Note: ThruPlay is a
    maximum 15 second
    video.
    Video is used not
    display ads because it
    is more impactful than
    static ads.
    Audience
    Interests > Additio
    nal interests
    •Arctic Fox Hair Color
    •Curly Hair
    •Hair care (personal care)
    •Hair colouring (hair care)
    •Hair Tutorials
    •Hairstyle (hair care)
    •Long hair
    Interests > Shopping and fashion > 
    Beauty (social concept)
    •Hair products (hair care)
    Client - Selective Professional India  
    Objective - Awareness  
    Setting up Campaign
    Audience
    Affinity Content: 
    Beauty & Wellness Keywords:
    In-market: other colour hair
    Hair Styles Information color hair
    Hairstyles dye for hair
    Hair Styling Products hair dye for women
    Natural Hair Care hair color natural
    Fine Hair Styling Tips hair colour shades
    Hair Care salon hair colour
    Hair Styling Apps hair color for women
    Hair Styling Tutorials brown hair color
    Hair Fashion dark brown hair color
    Audience expansion brunette hair color
    buy hair color
    hair color highlight
    vedix hair colour
    Ad Creatives
    Thank you

    You might also like