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    Kursus Asas Tiktok

    Uploaded by

    Ainun Rafieza Ahmad Tajuddin
    This document provides an overview of a marketing course on TikTok. It includes an introduction to the instructor and their qualifications. The course content covers the basics of TikTok accounts, interacting on the platform, creating content through videos and hashtags, and hands-on practice creating posts. Reasons for using TikTok for marketing are discussed, including its large younger user base and fast growth. Tips are provided for understanding audiences, developing video ideas, and engaging viewers. The document also introduces TikTok shopping features and requirements for setting up a shop.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Kursus Asas Tiktok

    Uploaded by

    Ainun Rafieza Ahmad Tajuddin
    717 views28 pages
    This document provides an overview of a marketing course on TikTok. It includes an introduction to the instructor and their qualifications. The course content covers the basics of TikTok accounts, interacting on the platform, creating content through videos and hashtags, and hands-on practice creating posts. Reasons for using TikTok for marketing are discussed, including its large younger user base and fast growth. Tips are provided for understanding audiences, developing video ideas, and engaging viewers. The document also introduces TikTok shopping features and requirements for setting up a shop.

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    Nota kursus Asas Tik Tok

    Original Title

    KURSUS ASAS TIKTOK

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    This document provides an overview of a marketing course on TikTok. It includes an introduction to the instructor and their qualifications. The course content covers the basics of TikTok accounts, interacting on the platform, creating content through videos and hashtags, and hands-on practice creating posts. Reasons for using TikTok for marketing are discussed, including its large younger user base and fast growth. Tips are provided for understanding audiences, developing video ideas, and engaging viewers. The document also introduces TikTok shopping features and requirements for setting up a shop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    717 views28 pages

    Kursus Asas Tiktok

    Uploaded by

    Ainun Rafieza Ahmad Tajuddin
    This document provides an overview of a marketing course on TikTok. It includes an introduction to the instructor and their qualifications. The course content covers the basics of TikTok accounts, interacting on the platform, creating content through videos and hashtags, and hands-on practice creating posts. Reasons for using TikTok for marketing are discussed, including its large younger user base and fast growth. Tips are provided for understanding audiences, developing video ideas, and engaging viewers. The document also introduces TikTok shopping features and requirements for setting up a shop.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 28

    MARKETING

    WITH TIK TOK


    19/10/2022
    AINUN RAFIEZA BINTI AHMAD TAJUDDIN
    HAI, SAYA
    AINUN RAFIEZA
    Pensyarah Teknologi Maklumat, Kolej Komuniti Arau

    Pensyarah Digital Marketing di Kolej Komuniti Arau & Unit


    Kursus Pendek

    Certified Mdec Trainer

    Pensyarah Keusahawanan & Mentor Keusahawanan


    Pelajar
    Kandungan Kursus Asas TIKTOK
    9,00 – 10.30 PENGENALAN TIKTOK
    - Why TikTok & Why NOW ?
    - Asas Akaun TikTok
    *Interface, Profail, Bio, Setting
    - Interacting on Tik Tok
    - Audio & Music
    - Term Penting TikTok

    10.45 – 1.00 CREATE CONTENT 3


    - Fahami Niche TikTok
    - Idea Content
    - Kaedah Video Content
    - Sticker
    - Text On Tik Tok
    - Caption & #tag
    - Effect
    - Voice Over
    - Cover Thumnail
    Kandungan Kursus Asas TIKTOK
    2,00-5.00 HANDS ON
    - Video Shooting ( 3 post )
    - Video Engagement
    - Views & Followers

    4
    JOM KENAL TIKTOK
    Founded Fungsi Menarik !
    - Zhang Yiming - Boleh terus edit video
    - 2016 ( China) & post
    - Sambutan - Paling menarik > SSV
    luarbiasa ( 15 minit) sampaikan
    content 5

    No 1 SSV Apps Negatif Apps ?


    - Perkembangan sangat - Menari / joget2
    laju ! - Terlalu expose
    - 70% pengguna remaja
    16 – 24 tahun ( apa
    maksudnya
    Why TIKTOK & WHY NOW?

    1. Belum Ramai Explore

    2. Algorithm Laju
    6

    3. Video marketing paling pantas

    4. Golongan 25 ke atas tak ramai

    5. Fresh market
    Why TIKTOK & WHY NOW?

    6. Editing di aplikasi

    7. Senang kumpul follower


    7

    8. Senang dapat engagement

    9. Pengguna TikTok Supportive

    10. Mudah viral


    ASAS AKAUN TIKTOK
    Settings

    Name

    Profail Picture

    Username

    Following,
    followers, likes

    Bio

    Landing page
    HANDS ON
    JOM EXPLORE APPS
    TIKTOK
    Term Penting TikTok
    For You
    Shadow
    Page Analytics
    Banned
    (FYP)

    Ruang semua orang Denda Langgar - Jika dah Pro


    boleh nampak kita Rules - Performance
    10

    Pro
    Zombie Account
    Account (Creator)

    Kosong views / rendah Tukar ciri akaun


    FAHAM AUDIENCE TIKTOK
    2 Kumpulan di TikTok

    11

    Suka Informasi Suka HIburan


    CREATE CONTENT
    1. Fahami NICHE TikTok
    Niche yang betul Contoh Niche:
    dapat menarik Dancing choreographies
    audiens yang betul Komedi
    ( target audience) Lip-Syncing
    Masak/ cooking/ baking
    Kepada siapa kita Arts & Craft
    nak bercakap Jahitan
    Makan-makan Cari / Kenali TikTok
    Siapa yang kita nak Deko2 Leader dalam
    dia follow kita Suami isteri (sweet2) Niche kita
    (Couple Goals)
    Beauty / Fashion
    Berkait dengan
    Bisnes
    content / tak
    Kesihatan / fitness
    berkait
    CREATE CONTENT
    2. IDEA CONTENT

    EDUCATION HOW Entertainment

    - Teaching - Give Value - Entertainment


    - Process , BTS, Tips - To Do - Action / music
    Talking / writing - Skill - Editing
    - Information - Deliver - PoP , Dancing,
    - 15s – 1m - Time Reaction, Action
    Inluincing - Nishe
    - Trending
    CREATE CONTENT
    3. Kaedah Hasilkan Video Content

    Rakam terus dari Upload video


    TikTok dari galeri

    JENIS2 VIDEO

    Story Visual
    Green Stitch Telling Fact /
    Screen Voice
    Guna Over
    Lakonan
    Effect
    CREATE CONTENT
    4. Editing Apps
    CREATE CONTENT
    4. Editing Apps
    CREATE CONTENT
    4. Editing Apps
    HANDS ON
    Tulisan
    Bercakap saja

    voiceover

    18

    Green
    Rakam terus Screen
    dari TikTok

    Guna
    Effect/
    trend
    HANDS ON
    JOM BUAT CONTENT
    1. Video product ( ASMR or else )
    2. Guna Effect
    3. Berlakon
    4. XX
    5. XX
    6. XX
    VIDEO ENGAGEMENT
    TEKNIK VIDEO Tarik
    UNTUK UP Orang
    ENGAGEMENT KOMEN

    Ayat engagement:
    VIDEO CANTIK - A atau B
    20
    LIGHTING - Lelaki atau perempuan
    SUARA JELAS - Sila komen
    Naikkan
    VIEWS
    Stopper di awal video
    - Stop ! , Stop japp !
    - Video ni untuk anda
    - Ada 5 point utama
    - Ramai belum tahu
    - Awas
    TT SHOP
    KENAPA TT SHOP

    Kenapa Perlu Berniaga Di Tiktok?

    Menariknya, sebuah kajian oleh  21

    Flamingo Research telah mendapati


    bahawa 71% pengguna percaya
    trend terbesar bermula di TikTok.
    KENAPA BERNIAGA DI TIK TOK
    43% pengguna mencuba sesuatu atau pergi ke tempat
    baharu selepas melihatnya sekurang-kurangnya sekali di
    platform.
    22
    61% daripada TikTokers menyukai jenama dengan lebih
    baik apabila mereka mencipta atau mengambil bahagian
    dalam trend di TikTok

    21% daripada TikTokers berasa lebih ‘rapat’ dengan


    jenama apabila mereka memberi komen pada post orang
    lain.
    KENAPA BERNIAGA DI TIK TOK
    56% pengguna dan 67% pencipta konten berasa lebih dekat
    dengan jenama yang mereka lihat di TikTok

    45% pengguna berasa lebih berhubung dengan jenama yang


    mengajar mereka sesuatu yang baharu atau memberi mereka 23

    maklumat tentang diri mereka di TikTok.

    63% pengguna menyukainya apabila sesebuah jenama


    menunjukkan pencipta TikTok dalam video mereka.

    66% pengguna berasa terhibur apabila sesuatu jenama mengikuti


    trend di Tiktok untuk mempamerkan produk mereka.
    KENAPA BERNIAGA DI TIK TOK
    Menurut laporan oleh Astro Awani, lebih separuh daripada
    pengguna TikTok ialah Gen Z, diikuti dengan 39% golongan
    Millenial.

    Pertumbuhan dalam kalangan Gen Z dilihat amat lebih


    pantas, meningkat 46 mata antara Januari 2019 dan April
    24
    2021, berbanding 36 mata untuk Milenial dalam jangka masa
    yang sama.

    Jadi, jika sasaran jenama anda adalah golongan berumur


    antara 13 dan 60 tahun, anda perlu menggunakan TikTok
    sekarang.
    TIK TOK SHOP
    Daftar TikTok Shop
    1. Pastikan anda sudah mempunyai akaun TikTok sama
    ada akaun Creators atau Business

    2. Log in ke https://
    25
    seller-my.tiktok.com/account/welcome
    dan Sign Up with Phone & Email atau menggunakan

    akaun TikTok anda.

    3, Jika TikTok sudah sahkan dokumen tersebut anda


    boleh mula membuat beberapa setting seperti
    add product, add akaun bank dan beberapa makluma

    yang diperlukan.
    26
    DOKUMEN TT SHOP
    DOKUMEN YANG DIPERLUKAN

    Untuk penjual korporat: Sila sediakan lesen perniagaan yang


    sah di Malaysia, nombor telefon, bank akaun dan warehouse
    di Malaysia untuk pendaftaran. 27

    Untuk penjual Individu: Sila sediakan MyKad atau Pasport,


    nombor telefon, bank akaun dan warehouse di Malaysia untuk
    pendaftaran.
    INFO TIK TOK
    https://seller-
    my.tiktok.com/university 28

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