This document provides a comparative study between Haldiram's and Balaji Wafers snacks products in Nashik City, India. It includes an executive summary, introduction, aim and objectives, statement of problem, scope and limitations of the project. The research methodology used descriptive research with a sample size of 140 respondents, including 60 retailers and 80 consumers. Data was collected through interviews and questionnaires. The document presents an analysis of the responses, including key findings that retailers prefer Haldiram's products and consumers are more satisfied with Haldiram's quality. It also provides profiles of both organizations and a theoretical background for the study.
This document provides a comparative study between Haldiram's and Balaji Wafers snacks products in Nashik City, India. It includes an executive summary, introduction, aim and objectives, statement of problem, scope and limitations of the project. The research methodology used descriptive research with a sample size of 140 respondents, including 60 retailers and 80 consumers. Data was collected through interviews and questionnaires. The document presents an analysis of the responses, including key findings that retailers prefer Haldiram's products and consumers are more satisfied with Haldiram's quality. It also provides profiles of both organizations and a theoretical background for the study.
This document provides a comparative study between Haldiram's and Balaji Wafers snacks products in Nashik City, India. It includes an executive summary, introduction, aim and objectives, statement of problem, scope and limitations of the project. The research methodology used descriptive research with a sample size of 140 respondents, including 60 retailers and 80 consumers. Data was collected through interviews and questionnaires. The document presents an analysis of the responses, including key findings that retailers prefer Haldiram's products and consumers are more satisfied with Haldiram's quality. It also provides profiles of both organizations and a theoretical background for the study.
This document provides a comparative study between Haldiram's and Balaji Wafers snacks products in Nashik City, India. It includes an executive summary, introduction, aim and objectives, statement of problem, scope and limitations of the project. The research methodology used descriptive research with a sample size of 140 respondents, including 60 retailers and 80 consumers. Data was collected through interviews and questionnaires. The document presents an analysis of the responses, including key findings that retailers prefer Haldiram's products and consumers are more satisfied with Haldiram's quality. It also provides profiles of both organizations and a theoretical background for the study.
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TITLE - A COMPARATIVE STUDY BETWEEN HALDIRAM’S
AND BALAJI WAFERS IN NASHIK CITY.
COMPANY NAME – HALDIRAM’S FOODS INTERNATIONAL PVT LTD.
SUBMITTED BY – PRIYANKA RAKHECHA
MBA(MARKETING MANAGEMENT)
GUIDED BY- PROF. ANUP JADHAV
PUNE VIDHYARTHI GRIHA’S COLLEGE OF ENGINEERING
AND S S DHAMANKAR INSTITUTE OF MANAGEMENT, NASHIK-04 EXECUTIVE SUMMARY
Comparison between the products of Haldiram’s and Balaji Wafers.
Comparison is based on two perspectives- Retailers perspective and Customers
perspective.
In this project a detail analysis of the chips and other namkeen products provided by both the companies is done.
The data was collected through interviews which were conducted with the help of questionnaires designed on Google form and was scrutinized later. INTRODUCTION
• Haldiram’s competes on the basis of different factors that include brand
recognition (by different packaging, product quality, traditional taste, patriotism, etc.)
• Haldiram’s has a very wide range of products whose range is around 400-410 different categories of eatables.
AIM AND OBJECTIVES
AIM - To study the position of Haldiram’s in comparison with Balaji wafers in the products range of Rs 5 and Rs 10 snacks products. OBJECTIVES
1. To Study The Position Of Haldiram’s Brand In Competition With Balaji Wafers.
2. To Study Consumer Perception And Know About Product Quality Of Haldiram’s
And Balaji Wafers.
3. To Study Perception Of Retailers’ Towards Haldiram’s And Balaji Wafers.
4. To Analyze Haldiram’s Competitors And Come Up With Some
Recommendations Which Will Be Helpful To The Organisation.
STATEMENT OF PROBLEM Haldiram’s chips and other namkeen products ranging in the price range of Rs. 5 and Rs. 10(mostly) are showing fewer sales. It impacts a lot to the overall sales of the organisation. The problem is about the reach of these products at each and every small outlet across the city. SCOPE OF PROJECT •The scope is limited to retailers’ survey and consumers’ survey of Nashik city.
• The project will deliver details to Haldiram’s company about its competitors.
• The information gained by this survey will be helpful to the company for their enhancement and to increase their business.
LIMITATIONS OF PROJECT
•The samples are collected from Nashik City only.
• Time was limited to carry a detail research.
• Thesample data was collected using random sampling technique and hence outcomes may or may not be fair.
• Problems like lack of technical education, uncomfortable in sharing their mobile number, not interested to give responses, etc. were major barriers in data collection.
RESEARCH METHODOLOGY
Definition : According to the American sociologist Earl Robert Babbie, “research is
a systematic enquiry to describe, explain, predict, and control the observed phenomenon.
DATA COLLECTION
Data was collected by using Primary data collection method like Interviews, Surveys and Observation technique.
Website: www.haldirams.com PROFILE OF ORGANIZATION
Name : BALAJI WAFERS PVT. LTD.
Location : Gujarat [India] Year of Establishment : 1982 Main Products: Wafers And Namkeens Size of Unit: Medium Scale Industry. Director: Mr. Bhikhubhai Virani Mr. Chandubhai Virani Mr. Kanubhai Virani Revenue : ₹4000 Crore INR(March 2021) Website : balajiwafers.com THEORETICAL BACKGROUND • Compare Haldiram’s brand with its competitors.
• The study is done by keeping different views in mind like – what retailers’ think about the two brands and what consumers’ feel about Haldiram’s namkeen products and Balaji Wafers namkeen products.
• Soon after that market visits have started.
• Retailers( Shopkeeper’s) views are noted.
• Consumers’, who are purchasing and ultimately consuming the product, their viewpoints are considered during the market survey. THEORETICAL BACKGROUND
• After listening to both of their opinions, some questionnaires are framed for both of them. Their responses have been collected and noted accordingly.
• By studying the market carefully, the strengths, weaknesses, opportunities and
threats for both the brands are seen. DATA PRESENTATION AND ANALYSIS REPONSES OF RETAILERS – 1. 2
Brand more preferred by re- Which brand products
tailers to sell provides more shelf life HALDI RAM'S BALAJI WAFERS BALAJI 43% WAFERS 57% HALDIRAM'S
0 5 10 15 20 25 30 35 40 45
3. 4. Are any Schemes and Discounts Brand more demanded by cus- Provided? tomers Yes No
17% HALDIRA M'S 35% BALAJI WAFERS 65% 83% DATA PRESENTATION AND ANALYSIS 5. 6. Whose service is better? TRY TO TURN HAL DI- CONSUMERS? RA M'S 37%
NO BAL AJI WA FER YES S 63% 0 5 10 15 20 25 30 35 40
7. 8. DOES ANY PROMOTIONAL
CREDIT POLICY ACTIVITY REQUIRED BY HALDIRAM'S DEALERS' RELATIONSHIP
NO STOCK AVAILABILITY 17%
FAST DELIVERY
YES 0 5 10 15 20 25 30 35 40 45 50 83% DATA PRESENTATION AND ANALYSIS
9. What type of promotional activities are done by Haldiram's NONE
LEAFLETS
BANNERS
RACKS
DANGLERS
SEASONAL DISPLAYS
HANGERS
0 5 10 15 20 25 30 DATA PRESENTATION AND ANALYSIS RESPONSES FROM CONSUMERS 1. 2. AGE OF CONSUMERS ANY CELEBRATIONS
UNDER 18 18-24 25-34 TRY SOMETHING NEW
35-44 ABOVE 45 HANG OUT WITH FRIENDS 8% 10%
23% WHENEVER YOU FEEL HUNGRY
34% WATCHING MOVIE
TRAVELLING 26% 0 5 10 15 20 25 30 35 3. 4. Satisfaction of consumers for Brand Preference for Namkeens Haldiram's products
BALAJI WAFERS No 33% HALDIRAM'S 5% 48%
HALDIR AM'S AND BALAJI 20% Yes 95% DATA PRESENTATION AND ANALYSIS 5 More variety of products 6. provided by which brand? Price of Balaji Products 70 Haldiram’s Balaji Wafers 60
50
30% 40
30
20 70% 10
0 High Very high Very Low Low Reasonable
7. 8. Price of Haldiram's Consumers eat regularly or Products Occasionally 50 40 30 20 Occasional 44% Regular 10 56% 0 High Very high Very Low Low Reasonable WHEELS ALOO SEV PLAIN WAFERS
Data Collection “ Pixabay images” What is Data Collection? Image, 23 Jul.2019 https://www.formpl.us/blog/data-collection-method Geeks. “Different Sources of Data for Data Analysis - GeeksforGeeks.” GeeksforGeeks, 8 Sept. 2020, https://www.geeksforgeeks.org/different-sources-of-data-for-data-analysis/
“Haldiram’s - Wikipedia.” Wikipedia, the Free Encyclopedia, Wikimedia Foundation, Inc., 25 May 2006, https://en.wikipedia.org/wiki/Haldiram%27s.
“Haldiram Nagpur | Home Of Haldiram Products | Sweets, Namkeen, Papad.” Haldiram Nagpur | Home Of Haldiram Products | Sweets, Namkeen, Papad, https://www.haldirams.com
BIBLIOGRAPHY
Kumar. “[PDF] Haldiram All Products List 2023 PDF » Panot Book.” Panot Book, 23 Dec. 2021, https://panotbook.com/haldiram-all-products-list/.
