Email Writing

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EMAIL WRITING

CONTENT

1) What is Email?
2) The 7 C's of Business Communication
3) Top 10 lazy email habits
4) Structure of an email
5) How to write an effective email?
WHAT IS EMAIL?

• Email = electronic mail


• The exchange of computer-stored messages from one user
to one or more recipients via the internet.
• Emails are a fast, inexpensive and accessible way to
communicate.
• Can be used for professional or personal use.
• Users can send emails from anywhere as long as they have
an internet connection.
P E RS O N A L V. P RO F ES S I O N A L E MA I LS

Personal email Professional email


Informal Formal
Between friends and family Between business
professionals
Informal language Formal Language
• Between business
Slang
professionals
Emojis • Peer to peer
• Subordinate to boss
• Clients to business, etc.
THE 7 C'S OF BUSINESS
COMMUNICATION

Clarity Correct
Concise

Complete
Courtesy

Concrete Consider
TOP 10 LAZY EMAIL HABITS

1. Using a vague or outdated subject line


2. Not using a greeting or sign-off
3. Not proofreading
4. Using abbreviations or acronyms
5. Clicking ‘reply all’ when not everyone needs the reply
6. Writing everything in one long paragraph
7. Missing out essential details
8. Using unfriendly tone
9. Not answering with the requested information
10. Not answering email
1 ) Addressing
2) Subject

3) Message text
4) Attachments (if any)

5) Signing off and Signature

STRUCTURE OF AN EMAIL
ADDRESSING

• Make sure the email is directed to the correct recipient (s).


• Salutation for formal email:
 When writing to someone you do not know by name, you put “To
Whom it May Concern.”
 When applying for a job, you would address the person by, “Dear
Hiring Manager.”
 If you do know the recipient’s name, you put “Dear Mr./Ms.
Smith.”
 For a formal salutation, you should not use the recipient’s first name
or the informal greetings “Hello” or “Hey.”
SUBJECT

• First thing the recipient will see


• Needs to be succinct
• Clear and informative
• Precise headline of the message.
• Avoid sending emails without subjects.
• Examples:
 “Application for Study Loan”
 “Question regarding status of visa”
MESSAGE TEXT

• Keep the message focused and readable


• Brevity and clarity
• Use paragraphs and don’t write several long paragraphs
• Avoid long, complicated sentences
• Use bullet points for important details/lists
• Avoid fancy typeface.
MESSAGE TEXT (FORMAL SETTINGS)

Four-point plan

INTRODUCTION Why are you writing?


(Background and basics) E.g-Refer to a previous letter, contact or document (if any)

DETAILS Give/Ask information.


Ask for information. Provide all relevant details.
Separate into paragraphs. Ensure logical flow.

RESPONSE OR ACTION Action the reader should take.


(if relevant) Action you will take.
Give a due date if necessary.

CLOSE Sometimes all that is needed is a simple one-line closing


(A simple one-liner) sentence
INTRODUCTION

Reason for the communication, basically setting the scene. It may:


 Acknowledge previous correspondence
 Refer to a meeting or contact
 Provide an introduction to the matter being discussed.
Examples:
 Thank you for your _________ of….
 It was good to meet you again at last week’s conference.
 We wish to hold our annual conference at a Petaling Jaya hotel in
September.
DETAILS

• Gives all the information that the recipient needs to know.


• Alternatively you may be requesting information, sometimes both.
• Details should be stated simply and clearly, with separate
paragraphs used for individual sections.
• This section should flow logically to a natural conclusion, which
will probably state any action needed.
RESPONSE OR ACTION

• This section draws the message to a logical conclusion. It may:


 State the action expected from the reader
 State the action you will take as a result of the details provided.
• Examples:
 Please let me have full details of the costs involved, together with some
sample menus.
 If payment is not received within seven days, this matter will be placed
in the hands of our solicitor.
CLOSE

• A simple one-line closing sentence is usually all that is necessary


to conclude a message.
• This should be relevant to the content of the message.
• Examples
 I look forward to _________(meet) you soon.
 I look forward to __________ (see) you at next month’s conference.
 I would appreciate your prompt reply.
 Please call me if you have any questions.
ATTACHMENTS (IF ANY)

Attach document when it is necessary only.

Alternatively, you may also use URL links.


SIGNING OFF & SIGNATURE

 Should be friendly, polite, and professional


 Should be kept succinct as well
 Examples:
 Regards, / Best regards,/ Kind regards,
 Sincerely, / Yours sincerely,
 Respectfully, / Yours respectfully
 Best wishes.
 Thank you.
 Don’t forget to insert your name as signature
SIGNING OFF

When the recipient’s name is unknown to you:


Dear Sir … Yours faithfully
Dear Madam … Yours faithfully
Dear Sir or Madam … Yours faithfully

When you know the recipient’s name:


Dear Mr Hanson … Yours sincerely
Dear Mrs Hanson … Yours sincerely
Dear Miss Hanson … Yours sincerely
Dear Ms Hanson … Yours sincerely

When addressing a good friend or colleague:


Dear Jack … Best wishes/Best regards
H O W TO W RI T E A N E F FE CT I V E E M A I L ?

Use a professional email address


Have a simple and clear subject
Begin with a positive greeting
State the background
Provide the purpose in a crux
Mention the CTA (call to action)
Add closing remarks
Use professional signatures
Run a spelling/ grammar/ sanity check
Use CC/ Bcc wisely
Format your email consistently
Schedule your email
Set up reminders for follow-ups
WHAT’S WRONG WITH THIS
EMAIL?

Re: Problem solved

Hey John-We spoke this morning, and note your


problem is solved. Should you require any further
assistance kindly revert.

Thanks & Regards


Mary Tan
WHAT ARE YOUR THOUGHTS ON
THIS EMAIL?

Re: Problem solved

Dear John,

Thanks for your call today.

I’m so pleased that we’ve been able to find a solution to this. Good luck with future progress on
this project.

I’ll be here when you decide how we can help you again.

Best regards,
Mary Tan
S H O W EM PAT H Y TH RO U G H Y O U R
E MA I L

1. I’ll be ________(please) to help you to sort out this issue.


2. I appreciate your __________(understand) in ________(try) to
resolve this problem.
3. I hope I can shed some light on this soon.
4. I see what you mean and can appreciate your concern.
5. This has shown me a clearer perspective and I can see a true
picture now.
6. I’m happy to offer you an extra discount of 5% in the
circumstances.
USE A VISUAL LANGUAGE

1. I can see what you mean.


2. This is all very clear to me now.
3. This will now enable us to focus on our mutual
goals.
4. Your suggestions look good.
5. I would like to take a look at this issue from
another perspective.
E MA I L AT W O R K
W H AT’ S W RO N G W I T H T H I S EM A I L ?

[email protected]
HELLO!!!!

hi Shirley

Hope things r well with u, its good 2 know that u will be back in malaysia again in nov to hold
your seminar on effective biz writing. PLZ LET ME HAVE SOME FREE DATE while u r over
here. some bookstores r interested in a talk cum singing event,
I hope u will agree to take part.

Tnks & rgs


Harry
E M A I L AT W O R K
T H E S A M E E M A I L W R I T T E N M O R E A P P R O P R I AT E LY

[email protected]
Book signing in Malaysia
Dear Shirley,

I hope things are well with you.

I was pleased to hear that you will be back in Malaysia again in November to hold your seminar on ‘Effective Business
Writing.’ Some bookstores are interested in asking you to do a talk and signing event. I hope you will agree to take part.
Please let me have some free dates while you are over here, and I will make all the arrangements.

See you soon.

Thank you.

Best regards,
Harry

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