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    Consumer Buying Decision Process

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    Mylene Plandez
    The consumer buying decision process involves 5 stages: (1) need recognition, where a consumer identifies a problem or need; (2) information search, where the consumer gathers information internally or externally; (3) evaluation of alternatives, where the consumer evaluates different products/brands; (4) purchase decision, where the purchase takes place if not disrupted; and (5) post-purchase evaluation, where the consumer assesses satisfaction with their purchase. This process helps explain how and why consumers make choices between products and brands.

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    Consumer Buying Decision Process

    Uploaded by

    Mylene Plandez
    30 views32 pages
    The consumer buying decision process involves 5 stages: (1) need recognition, where a consumer identifies a problem or need; (2) information search, where the consumer gathers information internally or externally; (3) evaluation of alternatives, where the consumer evaluates different products/brands; (4) purchase decision, where the purchase takes place if not disrupted; and (5) post-purchase evaluation, where the consumer assesses satisfaction with their purchase. This process helps explain how and why consumers make choices between products and brands.

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    The consumer buying decision process involves 5 stages: (1) need recognition, where a consumer identifies a problem or need; (2) information search, where the consumer gathers information internally or externally; (3) evaluation of alternatives, where the consumer evaluates different products/brands; (4) purchase decision, where the purchase takes place if not disrupted; and (5) post-purchase evaluation, where the consumer assesses satisfaction with their purchase. This process helps explain how and why consumers make choices between products and brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views32 pages

    Consumer Buying Decision Process

    Uploaded by

    Mylene Plandez
    The consumer buying decision process involves 5 stages: (1) need recognition, where a consumer identifies a problem or need; (2) information search, where the consumer gathers information internally or externally; (3) evaluation of alternatives, where the consumer evaluates different products/brands; (4) purchase decision, where the purchase takes place if not disrupted; and (5) post-purchase evaluation, where the consumer assesses satisfaction with their purchase. This process helps explain how and why consumers make choices between products and brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 32

    CONSUMER BUYING

    DECISION PROCESS
    Prepared by Group 1:
    Catherine B. Pasco John Erron Ronquillo
    Crezyl Ann Abu Miryl Masalunga
    Joseph Rondero Jinuel Ocampo
    CONTENTS
     Consumer Buying Decision Process
     Stages of Consumer Buying Decision
    Process
    What is buying decision process?
     It is the process a customer goes through
    when buying a product. It can be seen as
    particular form of a cost-benefit analysis.
     A buying process is the series of steps that
    a consumer will take to make a purchasing
    decision.
    The actions a person takes in
    purchasing and using products and
    services, including the mental and
    social process that precede and
    follow these actions.
    The behavioral sciences help answers questions
    such as:

    1. Why people choose one product or brand over


    another?
    2. How they make these choices? and
    3. How companies use this knowledge to provide
    value to consumers?
    Need/Problem Recognition
    -A purchase cannot take place with out the recognition of
    the need. The need may have been triggered by internal
    stimuli such as hunger or thirst or external stimuli such
    advertising.
    -According to Maslow’s Hierarchy, only when a person
    has fulfilled the needs at a certain stage, can he or she
    move to the next stage.
    Information Search
    -This is the buyer’s effort at searching the internal and external business
    environments to identify and observe sources of information related to
    the focal buying decision.

    -Internal search refers to recalling past experiences with the product.

    -External search is conducted when customer ties to seek information


    from personal sources (family, friends), commercial sources
    (advertisements, sales people) or public sources (newspapers, television).
    Evaluation of Alternatives
    -At this stage, consumers evaluate different products/brands
    on the basis of varying product attributes, and whether these
    can deliver the benefits that the customers are seeking.

    -A factor that heavily influences this stage is the customer’s


    attitude.

    -Involvement is another factor that influences the evaluation


    process.
    Purchase Decision

    -In this stage, the purchase takes place. The final


    purchase decision can be disrupted by two factors:

    • NEGATIVE FEEDBACK from other customers and


    the level of motivation to comply or accept the
    feedback.
    • The decision may be disrupted due to anticipated
    situations.
    Post-Purchase Decision
    -At this stage, customers will compare products with
    their previous expectations and will be either satisfied
    or dissatisfied.
    -This can greatly effect the decision process for similar
    purchases from the same company in the future,
    having a knock-on effect at the information search
    stage and evaluation of alternatives stage.
    That’s all, THANK YOU!

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