Rockboro
Rockboro
3. What are the arguments for and against the zero-payout, 40%-payout, and residual-payout policies?
Management has set the goal of substantially improving profits from its new AIW system generating three quarters of sales
Having a residual policy in that case would signal to the market that a company is heading towards a new direction funding its
projects towards success and capital appreciation
Previously, investors have become accustomed to Rockboro dividend payouts, cutting them off completely after issuing the
statement of the promise of paying them out in the future might have a negative implication that the company is pushing away
payouts due to financial distress, even if it wasn't the case
Therefore, the residual policy is the perfect inbetween, it attracts new investors of the renewed brand image and potential
capital appreciation of the company while attaining the current investors with paying out any residual income back to them
This method as previously mentioned is subject to the potential downside on the stock price due to the possibility of having no
dividends payouts in particular years for the sake of investing in the expansion and growth of the company
4. Should Larson recommend the corporate-image advertising campaign and corporate name change to Rockboro’s
directors? Do the advertising and name change have any bearing on the dividend policy or the stock-repurchase
policy that you propose?
Larson should recommend the rebranded name to the board. because it is aligned with the goal of establishing a new image to
stakeholders
This rebranding signals the new vision of the company on heading towards high-growth and expansion with its new AIW system
and its new developing projects. Having both the name change and stock repurchase signals to investors that the company
believes in the new established vision which gains the trust of investors and will have a positive implication to the stock price
Having marketing campaigns and share repurchases could put a strain on net earning that will affect dividend payouts
Therefore, might have a negative implication to the market for investors expecting to receive dividends