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    Lesson 8-Event&Service MNG

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    nielly.salvador30
    This document provides an overview of environmental scanning and feasibility studies for event management. It discusses step zero as the organizational structure stage. Staffing is another important function, with three types of employees: permanent, volunteers, and temporary hires. A feasibility study determines if an event idea can be implemented given available resources, through data collection, financial analysis, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The study format includes sections on objectives, demand analysis, competition, implementation resources, financial analysis, conclusions, and recommendations.

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    Lesson 8-Event&Service MNG

    Uploaded by

    nielly.salvador30
    19 views7 pages
    This document provides an overview of environmental scanning and feasibility studies for event management. It discusses step zero as the organizational structure stage. Staffing is another important function, with three types of employees: permanent, volunteers, and temporary hires. A feasibility study determines if an event idea can be implemented given available resources, through data collection, financial analysis, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The study format includes sections on objectives, demand analysis, competition, implementation resources, financial analysis, conclusions, and recommendations.

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    Lesson 8-Event&Service Mng

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    This document provides an overview of environmental scanning and feasibility studies for event management. It discusses step zero as the organizational structure stage. Staffing is another important function, with three types of employees: permanent, volunteers, and temporary hires. A feasibility study determines if an event idea can be implemented given available resources, through data collection, financial analysis, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The study format includes sections on objectives, demand analysis, competition, implementation resources, financial analysis, conclusions, and recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views7 pages

    Lesson 8-Event&Service MNG

    Uploaded by

    nielly.salvador30
    This document provides an overview of environmental scanning and feasibility studies for event management. It discusses step zero as the organizational structure stage. Staffing is another important function, with three types of employees: permanent, volunteers, and temporary hires. A feasibility study determines if an event idea can be implemented given available resources, through data collection, financial analysis, and a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. The study format includes sections on objectives, demand analysis, competition, implementation resources, financial analysis, conclusions, and recommendations.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 7

    CHAPTER 8

    ENVIRONMENTAL
    SCANNING
    01 INTRODUCTION
    Scoping refers to the process of looking you and
    finding out what you have and what is lacking.
    STEP ZERO: ORGANIZATIONAL STRUCTURE
    02
    In this view of this state of "not-really-being-the-first-step" in the
    events management cycle, let us call this step zero.

    MAN : STAFFLING AND RECRUITMENT


    03 Staffling is therefore another important function of an event management.

    Employment in events management can be classified into three types:


    1. Permanent Employees - This group requires an intensive selection
    process, a well thought -out compensation package, and a skill
    development plan.
    2. Volunteers - include on-the-job trainees (OJTs) fron universities and often non-paid
    staff who provide free assistance.

    3. Temporary Hires - are those hired on a contractual or per project basis, directly or
    through a manpower employment agency.

    04 MONEY AND MACHINES: THE FEASIBILITY STUDY


    A feasibility study looks into whether an idea can be done or not, given the current situation
    and available resources.
    1.Data Collection
    1.1 Demand Information
    1.2 Supply Information
    1.3 Competition Information
    1.4 School Rules
    2. Financial Analysis with Rough Estimates of Cost and Revenue
    2.1 Final Resources
    2.2 Other Resources
    3. SWOT Analysis
    3.1 Strengths - Positive (+) factors within our control
    3.2 Weakness - Negative (-) factors within our control
    3.3 Opportunities - Positive (+) factors beyond our control
    3.4 Threats - Negative (-) factors beyond our control
    4.Conclusions and Recommendation
    • Answers the question: "Is the event feasible or not?

    Feasibility Study Format


    Title
    Tentative Date and Venue

    I. Executive Summary
    In one or two paragraphs, summarize the contents of the feasibility study.
    Highlights the "5Ws and 1H"— related information.
    II. Introduction
    The introduction gives a broad sense of the project idea and brief background
    information on the host city or university.
    III. Objectives of the Event, Themes, and Scope
    This section mist provide the answer to the 5Ws and 1H.
    IV. Demand Analysis
    This section describe similar past events and historical attendance, market, characteristics,
    potential, alliances/ sponsors, marketing channels, pricing, opportunities and etc.
    V. Competition
    This section provides information or similar events and alternative activities which can
    replace the event, hence affecting profit/ attendance.
    VI. Implementation Title text addition
    This section provides information on availability of resources (i,e possible location, capacity,
    manpower, time constraints and etc)
    VII. Financial Analysis
    This section provides rough estimates of cost and revenues.
    VIII. SWOT Analysis
    This section discusses the strength, weakness, opportunities andTitle
    Title text addition threats.
    text addition
    IX. Conclusions and Recommendation
    This section contains a declarative statement of whether or not the event is feasible and the
    recommendation to address SWOT.
    Thank you!

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