Writtencommu 2
Writtencommu 2
Writtencommu 2
NIKITA SETH
ORAL COMMUNICATION
MEANING - Oral communication is the process of expressing information or
ideas by word of mouth.
"Oral communication is the process of verbally transmitting information and
ideas from one individual or group to another.”
Oral communication can be either Formal or Informal.
Examples of informal oral communication include :-
Face-to-face conversations
Telephone conversations
Discussions that take place at business meetings
ORAL COMMUNICATION
• Continuous Process
• Formal or Informal
• Immediate Feedback
• Circular Flow
• Tool for Controlling and motivating people .
• Goal Oriented
• Two way process
SCOPE OF ORAL COMMUNICATION
• INTERNAL (within the organization ) :- The types of oral
communication commonly used within an organization include staff
meetings, personal discussions, presentations, telephone discourse,
and informal conversation.
EXAMPLE :-
• A politician may call one to announce a new policy or to deny an allegation.
• A police chief may call reporters together to give details of a crime or to ask
for public help in solving a case.
MEDIA OF ORAL COMMUNICATION
PRESS CONFERENCE
ADVANTAGES :-
• Makes people aware of firm
• Increase Brand Value
• Increase awareness among the public
DISADVANTAGES :-
• Waste of productive time if the coverage is not efficient
• A poor designed and executed conference brings loss.
MEDIA OF ORAL COMMUNICATION
4) DEMONSTRATION :- It refers to the visual aids or tools used to
enhance a presentation or speech. These media are employed to help the
audience better understand and retain the information being conveyed.
A demonstration is the process of teaching someone how to make or do
something in a step-by-step process.
ADVANTAGES :-
1. Enhanced Understanding 5. Increased Interaction
2. Improved Retention 6. Clarity and Conciseness
3. Increased Engagement 7. Effective Communication
4. Professionalism
MEDIA OF ORAL COMMUNICATION
Common examples of demonstration media include:-
• Slideshows: Presenters often use slides, created using software like
PowerPoint or Keynote, to display text, images, and graphs that support their
speech.
• Charts and Graphs: Visual representations, such as bar charts, pie charts, and
line graphs, can make complex data easier to grasp.
• Props: Physical objects or models are sometimes used to illustrate concepts
or demonstrate processes.
• Videos: Pre-recorded videos or live demonstrations can provide a dynamic
way to show how something works or to share relevant information.
MEDIA OF ORAL COMMUNICATION
Whiteboards or Flip Charts: These allow for real-time illustration or note-
taking during a presentation.
Handouts: Printed materials like pamphlets or brochures can be
distributed to the audience as supplementary information.
Interactive Tools: In some cases, interactive software or apps may be
used to engage the audience actively.
MEDIA OF ORAL COMMUNICATION
5) Radio Recording :- Radio recording media for oral communication typically
refer to the various formats and technologies used to capture and store audio
content for broadcast or archival purposes.
Here are some common examples :-
• Analog Tapes: Historically, radio stations used analog tapes, such as reel-to-
reel tapes and cassette tapes, to record and store audio content. These
tapes could be played back for broadcast or archived for future use.
• Streaming and Podcast Platforms: Radio content can also be recorded and
distributed via streaming services and podcast platforms. This method
provides a wider reach and on-demand access to audio programs.
MEDIA OF ORAL COMMUNICATION
• CDs (Compact Discs): Radio stations often used CDs to store and play
audio content. CDs offered good audio quality and durability, making
them suitable for both broadcasting and archiving.
ADVANTAGES :-
1) Improved Audio Quality
2) Ease of editing
3) Instant Access
4) Remote Access
5) Copy and Backup
6) Durability
MEDIA OF ORAL COMMUNICATION
6) Dictaphone :- Dictaphone is a trademarked brand name for a dictation
machine, a device much like a tape recorder .
• In the context of oral communication media, a Dictaphone refers to a
handheld voice recording device or a smartphone app designed for recording
and transcribing spoken words.
• These devices or apps are commonly used for taking verbal notes,
conducting interviews, recording meetings, or capturing lectures.
• Dictaphones have historically been essential tools in professions where audio
documentation is crucial, such as journalism, legal
proceedings, and healthcare.
MEDIA OF ORAL COMMUNICATION
DICTAPHONE ADVANTAGES :- DICTAPHONE DISADVANTAGES :-
1) Efficient Note-Taking 1) Privacy Concern
2) Accuracy 2) Limited Context
3) Time-Saving 3) Quality Issues
4) Legal Documentation
5) Flexibility
6) Improved Communication
7) Preservation of Memory
7) MEETINGS
MEDIA OF ORAL COMMUNICATION
7) Meetings :- A meeting is an oral medium of communication where people
gather to discuss any issue of interest and finally take some decisions .
The following is the general purpose to call a meeting.
1) The meeting is held to notify the vision, mission, or objective of any
organization.
2) The meeting is called to announce the performance or progress of any
activity or work.
3) The meeting is held to announce any innovation, development, or changes
related to products, services, or activities.
4) The meeting is called to celebrate any success and to share the achievement
with the members who are entitled.
MEDIA OF ORAL COMMUNICATION
TYPES OF MEETINGS :-
• Informative , Consultative, Executive
• Formal Meeting
• Informal Meeting
• Private Meeting
• Public Meeting
• Company Meeting
• Committee Meeting
MEDIA OF ORAL COMMUNICATION
ADVANTAGES OF MEETINGS :-
1) Saves time
2) Addressing groups - One can divide the audiences according to their
background and need, and address them group by group.
3) Cope with information explosion - New technology and new regulations
are coming thick and fast. Meetings enable us to cope with this situation.
4) Social and Emotional Support- Members get personal support from each
other when they meet and exchange ideas.
5) Feeling of being consulted - Members get the feeling that they have been
consulted and this is useful in getting their intelligent and
willing cooperation.
MEDIA OF ORAL COMMUNICATION
DISADVANTAGES OF MEETINGS :-
1) Inability to arrive at a decision - Just as “two heads are better than one,” it is
also true that “too many cooks spoil the soup.” Multiplicity of views and
personal stubbornness of members may prevent a meeting from taking a
decision which a chief executive may take alone.
2) Lack of seriousness - Many meetings suffer from the drawback that
members come unprepared and feel that the others will do the thinking and
talking. They feel they can take a free ride. “Everybody’s job is nobody’s job.”
3) Inexpert chairing - Just as an airplane is steered by a pilot, a meeting is
piloted by the chairperson. His lack of skill and personal failings/biases
may fail a meeting.
4) Expensive - Meetings are expensive to arrange – they require a place,
paperwork, prior communication, and travelling by the attendees.
MEDIA OF ORAL COMMUNICATION
8) Rumors - Rumors can be described as unofficial information or
stories that are passed from person to person, often with no factual
evidence or reliable sources to support their claims.
• They are typically spread through interpersonal communication,
social media platforms, or other communication channels.
• Rumors can cover a wide range of topics, including gossip about
individuals, sensational news, conspiracy theories, and false
information about events or situations .
• It is a type of Informal Communication
MEDIA OF ORAL COMMUNICATION
ADVANTAGES OF RUMORS
• Rapid information spread
• Social bonding
• Early awareness
• Feedback Mechanism
DISADVANTAGES OF RUMORS
• Inaccuracy
• Panic and Anxiety
• Damage to Reputation
• Erosion of trust
• Legal Consequences
MEDIA OF ORAL COMMUNICATION
9) Demonstration and dramatization :- These are two effective
techniques used in oral communication and media to convey
information and engage the audience.
Demonstration:- This involves showing how something is done or
how a process works. It is often used to explain complex concepts or
procedures. In media, this can be done through video
demonstrations, live presentations, or even through interactive
multimedia presentations. For example, a cooking show on TV
demonstrates how to prepare a recipe step by step.
MEDIA OF ORAL COMMUNICATION
9) Demonstration and dramatization
Dramatization:- The word DRAMA means ,” TO ACT OR TO DO “.
This technique involves creating a dramatic representation of a situation or
story. It is commonly used in storytelling, documentaries, and educational
programs. By adding a dramatic element, it can make the content more
engaging and relatable for the audience.
For instance, historical events can be dramatized in films to bring history to life.
DISADVANTAGES :-
• Poor Sense of Sound
• System complexity , High cost
• It is easily lead to whistle and much volume on the microphone
•PA system is not suitable for small scale, multi function
or hall meeting.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
Grapevine Communication is a method of informal and unofficial form of
communication held in a workplace. It does not have any defined structure or
agenda and is carried out by the people in an organization in the form of rumors,
gossip, false statements, and half-truths.
11) GRAPEVINE
3) Need for Confirmation or Validation:- Employees might turn to the grapevine
to seek confirmation or validation of rumors or news.
TYPES OF GRAPEVINE COMMUNICATION
1) Single-strand chain - Information flows linearly or sequentially from one
person to another. It typically starts with one individual sharing information
with another, who then shares it with someone else, and so on. This type of
grapevine appears like a single-strand chain pattern, where the information
flows in a single direction along a single strand.
Example - Employee A shares a rumor with Employee B, who then shares it with
Employee C, and so on.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
2) Gossip Chain: A gossip communication network is characterized by the spread
of rumors and personal information about individuals within the organization. This
form of communication tends to be more focused on personal matters rather than
work-related issues. Gossip can be harmful and may lead to a negative work
environment if not managed properly . Also known as WHEEL.
Example - An employee from the marketing department shares a rumor with a
friend in the finance department, who then shares it with their colleagues, and
the information continues to spread across different departments.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
3) Probability Chain:- In this type, individuals selectively share information with
others they believe are likely to be interested or affected by it. This form of
grapevine communication is driven by the assumption that some people are more
relevant recipients of certain information than others . Also known as FREE FLOW
Example - An employee in the sales team shares information about a potential
client with their colleagues but does not share it with employees from
other departments.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
4) Cluster Chain:- Cluster grapevine communication refers to situations where
information spreads within specific groups or clusters of individuals who share
close social connections or work closely together. It often results from the natural
formation of sub-groups within a larger organization . Just like GRAPES .
Example- A group of employees who frequently have lunch together share
information within their group but may not necessarily share it with others
outside the group.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
ADVANTAGES :-
1) It enables rapid transfer of information .
2) Valuable feedback can be extracted through grapevine .
3) It is useful in building interpersonal relationships between the employees .
4) It serves as an emotional outlet for employees within an organization .
5) It can enable open communication between all the members of the
organization irrespective of any differences .
6) Grapevine helps in reaching solutions effectively thereby improving the
efficiency of the organization.
MEDIA OF ORAL COMMUNICATION
11) GRAPEVINE
DISADVANTAGES :-
1) It is responsible for transmitting rumors and inaccurate information.
2) It distorts messages and negatively affects the accuracy of the information.
3) It can cause many interpersonal conflicts within the organization.
4) It is less reliable, difficult to control and regulate the spread of information
through grapevine.
5) It gives room for misinterpretation of the information .
6) It can sometimes seriously hamper the growth and the productivity of
an organization.
MEDIA OF ORAL COMMUNICATION
1) Time Consuming
2) Dominance
3) Lack of preparation
4) Conflict and Tension
5) Unequal Participation
MEDIA OF ORAL COMMUNICATION
1) SELECTIVE LISTENING :- The listener wants to hear only he/she wants to listen.
2) APPRECIATIVE LISTENING :- Involves listening for the sake of enjoyment , such as
listening to a favorite song .
3) CRITICAL LISTENING :- When one listen for sake of analyzing and making
judgements about the speaker or the message.
4) EMPATHETIC LISTENING :- The listener attempts to listen to the message ,
understand the content and the emotion behind the message .
5) ATTENTIVE LISTENING :- It entails asking questions and drawing further
information from the speaker.
6) RESPONSIVE LISTENING :- It involves verbal and non- verbal signals from the
listener that he is paying attention to the message like a “HEAD NOD”.
THE ART OF LISTENING
BENEFITS OF LISTENING
1) Build Relationships
2) Foster Learning
3) Encourage Respect
4) Improve Decision
5) Promote Open - Mindedness
PRINCIPLES OF GOOD LISTENING
1) STOP TALKING :- When somebody else is talking, it is important to listen
to what they are saying. Do not interrupt, talk over them or finish their
sentences for them.
2) PREPARE YOURSELF TO LISTEN :- When you are listening to someone,
try to put other thoughts out of your mind and concentrate on the messages
that are being communicated.
3) PUT THE SPEAKER AT EASE :- Help the speaker to feel free to speak .
Remember their needs and concerns. Nod or use other gestures or words to
encourage them to continue. Maintain eye contact but don't stare - show you
are listening and understanding what is being said.
PRINCIPLES OF GOOD LISTENING
4) REMOVE DISTRACTIONS :- Focus on what is being said: don't doodle,
shuffle papers, look out the window, pick your fingernails or similar. Avoid
unnecessary interruptions. These behaviors disrupt the listening process and
send messages to the speaker that you are bored or distracted.
5) EMPATHIZE :- Try to understand the other person's point of view. Look at
issues from their perspective. Let go of preconceived ideas. By having an open
mind we can more fully empathize with the speaker.
6) NONVERBAL COMMUNICATION:- Pay attention to the speaker's body
language, tone of voice, and facial expressions. These cues can provide
additional context to their words.
PRINCIPLES OF GOOD LISTENING