Presentation For Reporting
Presentation For Reporting
Presentation For Reporting
AND
SECONDARY DATA
The choice of appropriate instruments
depends on the type of data
to be collected, the questions to be
answered, the time frame and the
PRIMARY DATA resources. The method of data
AND collection should not only be
SECONDARY DATA appropriate but
also effective. Data collection is very
important in the analysis of data. There
are two different methods to gather
information: Primary or Secondary.
Primary data is data originated for the
first time by the researcher through
PRIMARY DATA direct efforts and experience,
specifically for the purpose of
addressing his
research problem.
Also known as the first hand
or raw data. Primary data
collection is quite expensive,
as the research is conducted
by the organization
or agency itself, which
requires resources like
investment and manpower.
The data can be collected through various
methods like surveys,
observations, physical testing, mailed
questionnaires, questionnaire filled and
sent by enumerators, personal interviews,
telephonic interviews, focus
groups, case studies, etc.
Secondary data implies second-hand
information which is already
SECONDARY DATA collected and recorded by any person other
than the user for a purpose, not
relating to the current research problem.
It is the readily available form of
data collected from various sources like censuses,
government publications,
internal records of the organization, reports,
books, journal articles, websites
and so on.
Secondary data offer several advantages as it is
easily available, saves time
and cost of the researcher. But there are some
disadvantages associated with
this, as the data is gathered for the purposes
other than the problem in mind,
so the usefulness of the data may be limited in
several ways like relevance
and accuracy.
BASIS FOR PRIMARY DATA SECONDARY DATA
COMPARISON