Walmart Case Study Group 2 Final

Walmart Case Study
Submitted Submitted To:

By: Dr. Neha Saini ma’am
Alok,
Dhananjay,
Sakshi Negi,
Uma
Shankar,
Sakshi Rai,
Siddhartha
Background of the company
Walmart started with one man. In 1962 Sam

Walton began with just one store in Rogers,
Arkansas to help people save money so they
could live better. As a growing global digital
enterprise and with over 10,500 stores, In
1969 the company was officially incorporated
and registering $12.7 billion in sales. They
are maintaining Mr. Sam's vision, but now,
they are able to help more customers than
ever. In India Flipkart and Best price are
owned by Walmart.
SOURCE: Walmart Wikipedia

2
Case in short
In the '90s, Walmart thrived with its "Always Low

Prices" mantra, but the 21st century brought
challenges like criticism, lawsuits, and high
employee turnover. Target's shift to an upscale
market impacted Walmart's stock. Facing decline,
Walmart implemented changes, emphasizing
positive impacts and aggressive pricing, leading to
improved sales during the recession. The recent
marketing shift prompts evaluation of its
effectiveness in maintaining customer appeal. As
Walmart succeeds in economic downturns,
strategizing for upturns involves
diversification and innovation. 3
4 Ps
PRODUCT
 Products Discount stores, Super Centre, Food, salon, photo, lab,

toys, electronics, environment products, health items.
4
PRICE
Price Discounts, budget friendly, branded product at low prices, small profit margin
PLACE
Different e-commerce platform, Super stores, Walmart store
5
4ps
6
Modern 3 Ps
People
• Employees (Associates): Walmart has a massive workforce of 2.1

million associates, and they play a significant role in delivering the
company's marketing strategy. This includes the famous "10-foot rule"
where employees are encouraged to engage with customers.
• The employment-related challenges, such as poor work condition,
inadequate pay and legal issues, indicate that there were significant
issues with people management that Walmart needed to address. 7
Process
• Supply Chain and Logistics: Walmart's effective supply chain

and logistics processes have historically been a cornerstone of its
marketing strategy, allowing it to offer "Every Day Low Prices."
Efficient processes help in maintaining low prices and ensuring
products are readily available to customers.
• Customer Engagement Process: Walmart's approach to
engaging with customers, as reflected in the "10-foot rule" and its
focus on building relationships with local communities, is a key
process in their marketing strategy.
These processes reflect Walmart's efforts to improve the overall
shopping experience and align with its strategy of "Save Money.
Live Better."
8
Physical Evidence
9
Question 1 Evaluate Walmart’s new marketing campaign and tagline. Did the
company make the right decision to drop “Always Low Prices? Always.” as a
tagline? Why or why not?
Walmart made the right decision to drop its "Always Low Prices.
Always." tagline.
Many people appreciate that Walmart is acknowledging that customers

want more than just low prices.
They want quality products, good customer service, and a convenient

shopping experience.
Save Money. Live Better." tagline also tells people that they can save
their money without compromising the quality of their products.
10
However, the 1994 slogan change was a result of a complaint from the National
Advertising Review Board. The Board suggested that Walmart's slogan “Always The
Low Price. Always” was deceptive.
Source: https://www.8thandwalton.com/blog/walmart-slogan/
11
Question 2 Walmart does very well when the economy turns sour. How can it
protect itself when the economy is on the rise? Explain.
When a country's economy is facing challenges, people tend to

become more price-conscious and look for ways to stretch their budgets.
Walmart, known for its low prices and a wide range of products, tends to
do well in such situations. During economic downturns, consumers often
prioritize cost-effective shopping options, and Walmart's reputation for
offering affordable goods makes it an attractive choice. Additionally, the
store's emphasis on variety means shoppers can find a broad selection of
products at competitive prices, which can further incentivize them to shop
at Walmart. These factors tends to make Walmart a go-to destination for
budget-conscious consumers during tough economic times. When the
economy is uprising Walmart can take several measures to protect itself
and continue to survive. 12
.
Diversification of Product Range: Walmart can expand its product offerings to
cater to a broader customer base. This could include introducing higher-end or
specialty products to appeal to consumers with increased disposable income
Investment in Technology: Embracing advanced technologies like automation,
AI-driven inventory management, and digital platforms for online sales can
enhance operational efficiency and customer convenience. This keeps Walmart
competitive in a rapidly evolving market.
Customer Experience Enhancement: Walmart can focus on providing
excellent customer service, enhancing the in-store experience, and streamlining
checkout processes. Satisfied customers are more likely to remain loyal and
recommend the store to others.
Supply Chain Optimization: Ensuring an efficient supply chain is crucial.
This includes optimizing distribution networks, improving inventory
management, and minimizing wastage. A well-managed supply chain helps in
adapting to changing market demands
13
Market Research and Trend Analysis: Keeping a close eye on market trends and
consumer preferences helps Walmart stay ahead of the curve. By understanding
emerging trends, they can proactively adjust their product assortment and marketing
strategies.
Investment in Sustainability: Sustainability initiatives not only resonate with
environmentally conscious consumers but can also lead to cost savings and regulatory
benefits. Walmart can invest in eco-friendly practices and products to align with
growing environmental awareness.
Employee Training and Development: Well-trained and motivated employees
contribute to a positive customer experience. Providing ongoing training and
development opportunities can improve employee satisfaction and retention.
Adaptation to Online Retail Trends: Given the increasing importance of e-
commerce, Walmart should continue to invest
Pricing Strategy and promotion: It should focus on very low price than competitiors
for buyers and do more advertisements so that it can easily survive.
14
Thank you

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Walmart Case Study

Submitted Submitted To:

Walmart started with one man. In 1962 Sam

SOURCE: Walmart Wikipedia

In the '90s, Walmart thrived with its "Always Low

 Products Discount stores, Super Centre, Food, salon, photo, lab,

Different e-commerce platform, Super stores, Walmart store

• Employees (Associates): Walmart has a massive workforce of 2.1

• Supply Chain and Logistics: Walmart's effective supply chain

Many people appreciate that Walmart is acknowledging that customers

They want quality products, good customer service, and a convenient

When a country's economy is facing challenges, people tend to

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