Walmart Case Study Group 2 Final
Walmart Case Study Group 2 Final
Walmart Case Study Group 2 Final
Alok,
Dhananjay,
Sakshi Negi,
Uma
Shankar,
Sakshi Rai,
Siddhartha
Background of the company
4
PRICE
Price Discounts, budget friendly, branded product at low prices, small profit margin
PLACE
5
4ps
6
Modern 3 Ps
People
9
Question 1 Evaluate Walmart’s new marketing campaign and tagline. Did the
company make the right decision to drop “Always Low Prices? Always.” as a
tagline? Why or why not?
Walmart made the right decision to drop its "Always Low Prices.
Always." tagline.
Save Money. Live Better." tagline also tells people that they can save
their money without compromising the quality of their products.
10
However, the 1994 slogan change was a result of a complaint from the National
Advertising Review Board. The Board suggested that Walmart's slogan “Always The
Low Price. Always” was deceptive.
Source: https://www.8thandwalton.com/blog/walmart-slogan/
11
Question 2 Walmart does very well when the economy turns sour. How can it
protect itself when the economy is on the rise? Explain.