MIL Module 6 1

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AUDIO INFORMATION

AND MEDIA
WHAT IS AN AUDIO?
Audio – is a sound within the range of human hearing. This
relating to or employed in the transmission, reception or
reproduction of sound.
Reception – is the action or process of receiving something
sent, given, or inflicted.
Transmission – is the action or process of transmitting
something or the stat of being transmitted.
CHARACTERISTICS OF SOUND
The Four Fundamental Attributes of Sound1. 1.
Amplitude – Refers to how sound particles are
displaced or scattered that produce a certain level
or intensity of loudness.
2. Frequency – It is measured by counting the
number of vibrations of sound particles in the path
of a wave in a span of a second. You typically
associate frequency with pitch which is measured
in Hertz (Hz).
3. Wave Form – The actual shape of the sound waves. This is
commonly associated to the timbre or quality of sound.
4. Speed of Propagation – It pertains to how quickly sound
travels. This characteristic is dependent on the medium on
which the sound is propagated, as well as on the medium’s
temperature.
SOUND

Sound is having both technical and aesthetic


roles in media production. It has depth and
perspective, which is why it can be a mode of
information exchange. The sound, according
to Roberts-Breslin (2008)
1. Is a powerful tool of expression, both alone and in combination
with images;
2. Encourages you to imagine the experience of visuals in your
minds, creating a unique experience for each listener; and
3. Allows you to hear what people are talking about, and hearing
their voices, which, as opposed to reading their words, can give you
information about the speaker’s attitude, mood, geographical origin,
and age.”
You cannot put the world on mute. Sound is everywhere. What you
can do it to make the most productive use of the sound to benefit
yourself and other people (Liquigan, 2016).
RECORDING FORMAT

Sound may be recorded through analog (as in the case of


audio tapes) or digital (in the form of digital audio
audiotape or disc-based format such as compact discs,
recordable CDs, rewritable CDs, digital versatile discs,
and mini discs), When you want to record straight to the
computer, you may use digital audio recorders (Roberts-
Breslin, 2008)
Sound is vital in film and television production.
You see sound manifesting as dialogue, music,
and sound effects; thus, it is not merely an
additional element to the video component but is
rather considered the fifth (5 th) dimension of
media aesthetics. As Zettl (1999) puts it, “sound
is an indispensable element in television and film
communication.”
TYPES AND CATEGORIES OF AUDIO
INFORMATION
1. Different forms of audio we produce and record
Radio broadcast – live or recorded audio sent through radio waves to reach a
wide audience.
Sound recording – recording of an interview, meeting, or any sound from the
environment.
Sound clips/effects – any sound, other than music or speech, artificially
reproduced to create an effect in a dramatic presentation, as the sound of a
storm or a creaking door.
Music – vocal and/or instrumental sounds combined in such a way as to
produce beauty of form, harmony, and expression of emotion.
2. DIFFERENT WAYS OF STORING AUDIO
MEDIA
Tape – magnet used with any computer tape on which sound can be recorded.
CD – a plastic-fabricated, circular medium for recording, storing, and playing
back audio, video, and computer data.
USB drive – An external flash drive, small enough to be carried in a key ring,
that can be use with any computer that has a USB port.
Memory Card – is a small storage medium used to store data such as text,
pictures, audio, and video, for use on small, portable, or remote computing
devices.
Computer hard drive – secondary storage devices found in personal computers
and can store audio files.
3. COMMON AUDIO FILE FORMAT

MP3 (MPEG Audio Layer) – a common format for consumer audio,


as well as a standard of digital audio compression for the transfer
and playback of music on most digital audio players.
M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) – an audio
coding standard for loss digital audio compression. Designed to be
the successor of the MP3 format, AAC generally achieves better
sound quality than MP3 at similar bit rates.
WAV – is a Microsoft audio file format standard for
storing an audio bit stream on PCs. It has become a
standard file format for game sounds, among others.
WMA (Windows Media Audio) – is an audio data
compression technology developed by Microsoft and
used with Windows Media Player.
ELEMENTS OF SOUND DESIGN. THE
OBJECTS OR THINGS THAT WE HAVE TO
WORK WITH:
• Dialogue – speech, conversation, voice-over.
• Waterfall – As first element fades out, the second element begins
at full volume. Better for voice transitions, than for
• Sound Effects – any sound other than music or dialogue.
• Music – vocal or instrumental sounds (or both) combined in such
a way as to produce beauty of form, harmony, and expression of
emotion.
SILENCE – ABSENCE OF AUDIO OR SOUND PRINCIPLES OF
SOUND DESIGN. THE TECHNIQUES
FOR COMBINING THE DIFFERENT ELEMENTS OR OBJECTS.

• Mixing – the combination, balance and control of multiple sound


elements.
• Pace – Time control. Editing. Order of events: linear, non-linear,
or
multilinear.
• Transitions – How you get from one segment or element to
another.
DIMENSIONS OF SOUND
ACCORDING TO ZETTL (1999) SOUND HAS THE
FOLLOWING DIMENSION:

1. Film sound. Sound has to match the aesthetic impact of an


image; thus, most films these days are aiming at using surround-
sound technology.
2. Literal sound. Sound may be referential, which means it conveys
a specific literal meaning and describes the source of the sound. In
film language, literal sound is also called diegetic sound. For
instance, when you hear a sound of a baby crying, you will know
that the sound is really coming from a baby who is crying.
3. Nonliteral sound. Sound may also be no referential and
may only evoke a visual image of the source of the sound.
Nonliteral sound is also called nondiabetic sound. Its
purpose is more symbolic and it accompanies a particular
image to intensify the intent of that image.
7 POPULAR AUDIO FILE TYPES TO CONSIDER
(CASEY SCHMIDT, 2020)

• Each audio file type has unique benefits and drawbacks.


Determine which one is best for specific tasks or
situations to save time and reduce stressful errors. Here
are seven popular audio file types and some unique
differences between them.
THANK
YOU!

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