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Bata

Bata is a renowned footwear company founded in 1894 in the Czech Republic. Bata Showrooms are retail spaces dedicated to showcasing and selling Bata's diverse range of affordable, stylish footwear. The showrooms offer customers a firsthand experience of Bata's collections catering to various tastes and preferences, from casual to formal footwear for people of all ages.

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Sarha Khan
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Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
177 views

Bata

Bata is a renowned footwear company founded in 1894 in the Czech Republic. Bata Showrooms are retail spaces dedicated to showcasing and selling Bata's diverse range of affordable, stylish footwear. The showrooms offer customers a firsthand experience of Bata's collections catering to various tastes and preferences, from casual to formal footwear for people of all ages.

Uploaded by

Sarha Khan
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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A B O U T B AT A

Bata, a renowned footwear company, originated in 1894 in Zlín, Czech


Republic, founded by Tomáš Baťa. The company has since expanded
globally and established numerous showrooms to showcase its diverse range
of footwear.

Bata Showroom is a retail space dedicated to showcasing and selling


footwear and accessories from the renowned Bata brand. Known for its
global presence and extensive range of affordable, stylish footwear, the
showroom offers customers a firsthand experience of Bata's diverse
collections, catering to various tastes and preferences. From casual to
formal, Bata Showroom aims to provide quality footwear solutions for
individuals of all ages.
PLANNING
- Bata showroom floor plan involves organizing the space to showcase
footwear and create a comfortable shopping experience.
- Emphasis on a customer-centric layout to enhance the shopping
experience.
- Consideration of zoning for different types of footwear and
accessories.
- Bata stores are strategically planned to optimize customer flow and
accessibility.
- Incorporating designated sections for men’s, women’s, and
children’s shoe.

- Display racks are arranged strategically to allow easy navigation. Including fitting areas, cashier counters, and prominent branding.
C I R C U L AT I O N
The Bata showroom's interior design typically focuses on creating an
inviting and organized space to showcase their footwear products.
Circulation within the showroom is strategically planned to guide
customers through different sections, allowing them to explore various
shoe collections. This often involves well-defined pathways, attractive
displays, and comfortable seating areas to enhance the overall shopping
experience. Lighting and signage are also key elements to highlight
featured products and promote easy navigation. Ultimately, the interior
design aims to reflect the brand's identity while ensuring a seamless
and visually pleasing layout for customers.
MODULAR UNITS

- Implementation of modular shelving and display units for


flexibility.
- Adaptability to changes in product offerings and seasonal
displays.
- Integration of technology for interactive modular units where
applicable.

D I S P L AY U N I T S
- Display units designed to highlight featured products and
2018 promotions.
- Adequate lighting to enhance visibility and showcase product
details.
- Regularly updated displays to keep the store fresh and
engaging.
S H O P L AY O U T
- Thoughtful organization of different sections such as men's, women's,
and children's footwear.
- Allocation of space for trial areas and fitting rooms.
- Balance between open spaces and product density for a comfortable
shopping environment.

M AT E R I A L S U S E D
- Durable and easy-to-maintain materials for flooring and
fixtures.
- Eco-friendly materials aligned with Bata's commitment to
sustainability.
- Selection of materials that contribute to a clean and hygienic
atmosphere.
03

In summary, Bata stores are meticulously designed to create a welcoming


atmosphere, facilitate easy navigation, and showcase their diverse range of
footwear. The planning, circulation, aesthetic, furniture designs, modular units,
display units, shop layout, and material choices all contribute to a holistic and
customer-friendly retail experience.

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