The document summarizes a research study on the semantic analysis of billboards. The study aims to analyze the meanings, messages, and implications conveyed by local and national billboards in District Buner, Pakistan. Through examining the visual and verbal content of billboards, the research seeks to understand how billboards influence customer emotions and interact with them. It also aims to identify the deeper meanings behind signs used on billboards and evaluate their effectiveness in delivering desired messages to customers.
The document summarizes a research study on the semantic analysis of billboards. The study aims to analyze the meanings, messages, and implications conveyed by local and national billboards in District Buner, Pakistan. Through examining the visual and verbal content of billboards, the research seeks to understand how billboards influence customer emotions and interact with them. It also aims to identify the deeper meanings behind signs used on billboards and evaluate their effectiveness in delivering desired messages to customers.
The document summarizes a research study on the semantic analysis of billboards. The study aims to analyze the meanings, messages, and implications conveyed by local and national billboards in District Buner, Pakistan. Through examining the visual and verbal content of billboards, the research seeks to understand how billboards influence customer emotions and interact with them. It also aims to identify the deeper meanings behind signs used on billboards and evaluate their effectiveness in delivering desired messages to customers.
The document summarizes a research study on the semantic analysis of billboards. The study aims to analyze the meanings, messages, and implications conveyed by local and national billboards in District Buner, Pakistan. Through examining the visual and verbal content of billboards, the research seeks to understand how billboards influence customer emotions and interact with them. It also aims to identify the deeper meanings behind signs used on billboards and evaluate their effectiveness in delivering desired messages to customers.
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The Semantic Analysis of
Billboards
Submitted by Junaid Ahmad
Supervised By Shakir Ullah
Department of English University of Buner
The semantic analysis of billboards semantic is the study of meaning. According to palmar (1976),the investigation of meaning is technically referred to as semantics. Kreisler(1998) how language organize and express meaning. Most of the govt and privat oraganization use billboards. Multinational company’s,Buainess and educational institute etc. These commercial layout has a big impact on how people think. Davidson(2013),billboards advertising conveys the company’s ideas, cultural expression and social duties. Statement of the problem This study aims to provide a semantics analysis of some local and national billboards in District Buner. Through a focus both their visual and verbal content, this research seeks to identify and analyse the fundamental meanings, messages, and implications provided by billboards. Research Question • How the words on billboards play with the emotions of customers? • How are signs interactive in billboards? • How effective billboard are an dispatching the desired message to the customers (spacifice time , spacifice place) 1.5 Signifance of the study The core aims of the billboards are prominent outdoor advertising medium used to promote Products,services,events,and brands.They provide high visibility and can reach a wide audience, Making them a crucial part of marketing strategies.Billboards are a versatile medium that Influence culture,commerce,and public discourse. • 1.3 Research objective To investigate the ways in which billboards advertisment infuence and interac with the emotion of customer, with the focus on understanding the emotional empact, psycological machanisme and effectivness of various billboard advertising strategies. • To find out the deeper meaning that lay inside or that lay behind the sign on billboards. • To evaluate the effectiveness of billboards in conveying desired messages to customers. Literature review According to Farbay (2002),the goal of an advertising campaign is to full fill the requirements or wishes of the consumers. In advertising, getting people’s attention is crucial. Advertising campaign uses certain attractive model,humorous images and eye catching colours to get the attention of consumers. Durmaz (2011) defined billboerds "the practice of making a sale announcement or attempting to persuade consumers to buy a good or service." It is a method for making sales to specific customers. Research methodology In this paper the researcher adopted qualitative method of research. Creswell (1997) said that a social or human topic is investigated using a different methodological tradition known as the qualitative method • 3.1 Data Collection and Analysis • The researcher has collect data through taking picture from the local billboards in Sawari Bazar at Disttrict Buner (kpk).The researcher semanticaly anaylzed those local billboards. The researcher picked of ten local billboards and got deep meaning from those billboards advertisment. • Theoretical Framework • This present study has taken the idea of Ferdinand De Saussure on 1956. This theory claims that sentence have two meaning one is surface and other is deep or intended meanings. In this theory he also gives a concept about sign,signifier and signified . Data analysis • Conclusion • To conclude/ To sum up this research. It has been found that that the billboards have inculcated different linguistic terms and cincepts.code switching is one of the most important comcepts incorporated in the billboards due to linguistics gaps,cultural values,and religious intimacy in order to appeal the costumers.This study also find the incorporation of signs such as whatsapp,and symbol which pick up the interests of costumers.Due to religion and cultural as our society has been conservative,signs on billboards are confined to a limited in order to avold cultural and religouse outlashes.This research concluded that semantic sign/language/symbol largely shap the future of a business and also mould the attitude of clients/customer towards a specific business.