Foundation of Planning
Foundation of Planning
Foundation of Planning
Foundations
of Planning
Types of planning
Informal: not written down, short-term focus; specific to an
organizational unit.
Formal: written, specific, and long-term focus, involves
shared goals for the organization.
Continue to win market share globally. Expand selection of competitively priced products.
Focus on higher-value products. Manage inventory carefully.
Reduce production costs. Continue to improve store format every few years.
Lower purchasing costs. Operate 2,000 stores by the end of the decade.
Integrate diversity. Continue gaining market share.
Gain ISO 14001 certification for all factories. (Target)
(L’Oreal)