Organization and Management Lesson 3

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ORGANIZATION and MANAGEMENT

differentiate internal and external


environment;
perform and appreciate the importance of
SWOT in a business success; and
identify the different factors that may harm or
help a business.
Lesson 3:
Environmental Forces That Affect
Local and International Business
The different environmental factors
Economic Factors
Social Factors Macro
Demographic Factors
Political Factors environmental Factors
Technological Factors External Factors
Micro
*Value System environmental
Factors
*Mission & Objectives

*Financial Factors

*Internal Relationship
Internal Suppliers
Factors Competitors
Marketing Intermediaries
Organizational
Environmental
Scanning
ENVIRONMENTAL SCAN

Internal Analysis External Analysis

Strength Weaknesses Opportunity Threats

SWOT MATRIX
(SWOT analysis)
Example of Company A with Brand X
Direction: Read carefully and choice the right word/s that is being
described by the statement.

1. (Internal relationship, Social factors) include/s the society together with its
preference, priorities, pattern of beliefs, purchasing power, educational background
and others.

2. These are factors concerning financial policies, financial position and capital structure that also
affects business performance and strategies. (Financial factors, Economic factors)

3. The (PEST analysis, SWOT analysis) is the oldest yet popular environmental
scanning used by the business.
4. The (internal factors, external factors) occur within the premises of an
organization and directly affect the operation of the business.

5. (International Business, Local Business) involves business activities that is


carried outside the country.
Activity

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